The price cut is all but confirmed
by new GameStop signage which was forwarded
to Engadget and Joystiq. The internal store memo shows that
the price of the Xbox 360 Pro will fall to $299.99 on Sunday, July 13.
Further confirmation came today from
a leaked Best Buy Sunday ad which also shows the new $299.99 price as a
"$50 Price Drop". Target is going even further by not only mirroring
the $299.99 price tag, but also
tossing in a $25 Target gift card instantly with the purchase of an Xbox
Interestingly enough, there is no
word on a price cut for the current low-end Xbox 360 Core system which is
priced at $279. With only $20 separating two consoles, sales of the Core are
likely to take a huge dive unless Microsoft makes complementary price cuts to the
Microsoft last cut the price on the
Xbox 360 Pro back in early August, 2007. At that time, the price was cut
from $399.99 to $349.99.
Microsoft made the official announcement today that the 20GB Xbox 360 will now be priced at $299.99 while supplies last. A new, 60GB model will be introduced in early August to occupy the previous $349.99 price point.
Once all supplies of the 20GB model are depleted, the Xbox 360 family will consists of the $299.99 Xbox 360 Arcade, $349.99 60GB Xbox 360, and the $449 120GB Xbox 360 Elite.