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Study shows many users wouldn't upgrade even if given the option

Comcast has run a national advertising campaign featuring two married turtles named the "Slowskys", who don't want to move into the faster world of cable internet, as they prefer a slower connection.  Surprisingly, a new study from the Pew Internet and American Life Project shows that many Americans are much more like the Slowskys than one would think.

The new study indicates that a significant percent of Americans would not want to upgrade from broadband even if was offered for the same price as their dialup connection.

According to the survey 14 percent of Americans who don't have broadband say that they would purchase it, but that it's not available where they live.  Another 35 percent say that the price is too high for broadband.  And 39 percent gave "Other" as their reasoning.

However, the real surprise was that 19 percent said that "nothing" could persuade them to upgrade their slower connection -- not prices, not availability.

John Horrigan, the study's author commented, "That suggests that solving the supply problem where there are availability gaps is only going to go so far.  It's going to have to be a process of getting people more engaged with information technology and demonstrating to people it's worth it for them to make the investment of time and money."

The survey does illustrate a concern that some Americans want broadband but can't get it, denying them opportunities to work online or take classes online.  Of the rural Americans on dialup, 24 percent said they would upgrade if it was available in their area, whereas only 11 percent of suburban users in areas of non-availability and 3 percent of urban users would upgrade.

Vint Cerf, one of the internet's key inventors have been actively advocating greater government promotion of expansion of the internet.  He says that many don't realize what they're missing with dialup.  Further he says that in many areas one company has a monopoly on the high speed business, driving up prices.

Mr. Cerf added, "Some residential users may not see a need for higher speeds because they don't know about or don't have ability to use high speeds.  My enthusiasm for video conferencing improved dramatically when all family members had MacBook Pros with built-in video cameras, for example."

Pew found that 55 percent of Americans had broadband internet, up from 47 percent a year earlier, and 42 percent in March 2007.  Only 10 percent have dialup.  Other studies have shown that over 80 percent of Americans regularly use the internet -- some only use internet at work or school, though.

While broadband growth has been large, among minorities and lower income groups it has shown little traction.  Twenty percent of Americans without internet said they had it, but dropped it for financial reasons.

Thirty percent of those who didn't have internet said they don't want it.  Poor and elderly were mostly likely not to have internet.

The survey was connected between April 8 and May 11.  It surveyed 2,251 U.S. adults, including 1,553 internet users.  The main survey had a 2 percent margin of error, while subgroup analysis, had a 7 percent error margin.

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RE: Let's get post modern
By larson0699 on 7/5/2008 1:45:41 PM , Rating: 2
There were tons running nationally, but NetZero's ad-ridden shell never got my vote.

The one I used was purely "make your account and dial in"...

It went by the name of FREEI.NET.

RE: Let's get post modern
By ZootyGray on 7/5/2008 2:55:08 PM , Rating: 1
I used a freebee ad-supported connex also.

The AdBlockers kinda killed that idea.

I am amazed that people spend mega$$$ a month on tv/internet/cellphone. Do the math - say $100 a month per person x 50% of the population = $BILLION$$$$$$$$ for the telco isp's cableco's cellphonyz - and people are starving while we play on the net.

Am I missing something here? I guess genocide is profitable so that's just fine? sick. Are you saying 'OK' to this? Note how we feel helpless to do anything about it - money owns yer butt.

Oh, then the 'green' thing - now we have to pay for bigbiz to continue screwing everyone - WAKE UP AND SMELL THE COFFEE. Hijacking oil is expensive. To stop any of this means redirect the $$$ to stop genocide - but it keeps finding the money funnels. There is no longer a need for this kind of medieval suffering. It's transpareny is terror - and that's the real terror. The next 911 will be brought on by the continuance of this - gawd I feel like nostradamus. This is pathetically obvious to me.

Real change will encounter bigbiz opposition. So they want to make zillions b4 they shut down.

RE: Let's get post modern
By larson0699 on 7/5/2008 3:24:41 PM , Rating: 2
While I generally agree with you, I kind of wonder where the lower 80% of your reply relates to anything in this thread.

The idea that money makes the developed world go round wasn't borne yesterday. Maybe you can sense a economical catasrophe, Nostradamus, but that should empower you to appeal to your legislature--or, if you don't believe in them, your people instead--to stand up and bring some relief to those who are suffering... not rant to other big heads on DT (It's really hit or miss with the moderation system here.. People will play favorites day in and day out before, if ever, applauding innovative or generally agreeable sentiments).

I'm amazed at the amount of money that does make its way to charity and how little of a real effect it has. I would think that in the course of my lifetime, the housing situation and economy in Africa could have been made quite self-sufficient. I must be missing something.

I don't believe that people are driven by money, but choose by their own volition to live in the interest of it for their own (or family's) material pleasure and/or peace of mind. Obviously, to some, money precedes humanity, but you never spend your own life's worth wishing they were "better", or worse yet trying to change their ways. In the end, you can only help yourself and anyone who even partially accepts the example you set.

I think that (maybe with a bit of nostalgia, as the wife just put me through another viewing of Marie Antoinette this morning) eventually enough of a leading mind will have "awaken and smelled the coffee" and give their sincerest energies to instituting some change in the best interest of life and equality, but more likely than not, we will not see that day, giving much credit to the overwhelming influence of corporate culture and the privatization of natural resources. Some people say that weed makes them happier, so why not privatize that too?

RE: Let's get post modern
By ZootyGray on 7/5/2008 4:06:40 PM , Rating: 1
Well said.

I seem to constantly return to trying to change other people - and the futility of that - and perhaps spending too much life energy on such thinking. Point taken.

However, I seriously distrust the powers that be. The hidden agenda is always money. Price of gas - if I owned the oil, you would hate me. The problems with health care - mostly this is about poor nutrition, and a lack of education - I believe doctors don't treat health, and they do not do nutrition, oe wholistics, herbals, etc. (not part of "MD"). And we are placated by gov, more than served real truth - so we are kept out of the loop potentially. (cos we can't handle the truth?)

The trigger for my comments (which do seem off topic) was the response from all the broadbanders (mockery) in a thread about dialup - so I am disappointed at how this thread has become comedy, when I believe that the "coverage" issue and services of isp's (etc.) is simply a bandwagon moneygrab of easy pickings, and now the tek is changing so the rural scene is potentially excluded (the scary notion of being left behind), and this based on higher costs to provide coverage. And yet, for a global community, full participation is most desired. From there all the issues of the have-nots just easily reveal themselves.

So my comments might be irrelevent; but many others have preceded me in that regard.

Your comments are appreciated. Thanx for gentle correction.

RE: Let's get post modern
By onelittleindian on 7/5/2008 11:58:56 PM , Rating: 2
Am I missing something here? I guess genocide is profitable so that's just fine? sick. Are you saying 'OK' to this?
You just equated spending money on broadband connects with genocide? And you didn't get a -1 rating? Unbelievable.

"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser
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