While NVIDIA still holds a tenuous grip on the highest
end offerings, with its GeForce GTX 280 GPU, this might soon slip,
depending on the performance of AMD's dual processor 4870 X2 (R700) card,
likely coming in Q3 2008. Meanwhile, NVIDIA faces challenges
from Intel in its low-end and laptop graphics offerings, and from AMD's
PUMA chipset/graphics package in the laptop market.
The economic repercussions
of NVIDIA's slippage are already visible. NVIDIA announced yesterday
that it was going to turn in revenue of $875 million to $950 million for Q2
2008, which ends July 27. This is significantly
lower than the current analyst expectations of $1.1 billion.
That was not the end of the bad news from NVIDIA either. It announced
that it was facing a massive recall, due to overheating GPUs in notebook
computers. NVIDIA reported higher than average failures in both the
laptop GPUs and in laptop chipsets.
NVIDIA said that the chips and their packaging were made with materials that
proved to be too "weak". NVIDIA passes the blame to notebook
manufacturers, which it says contributes to the problem. Typically
notebooks have poorer ventilation and components concentrated in a smaller
space than desktop computers.
The result of the recalls is that NVIDIA will be taking a onetime charge of
$150M USD to $200M USD to cover the damages. It plans to use the money to
repair or replace defective parts. It also hopes to collect part of the
money from insurers it uses. However, it has acknowledged its problems
and switched the materials it uses.
The news has resulted in NVIDIA taking a beating on the stock market, sliding over
quote: I think if you buy an expensive graphics solution once technically you can last a really long time than buying a mid range and buying one at ever new generation.
quote: I went from SLI 7800 GTXs to an 8800 GTX SLI
quote: 8800 GTX SLI to the 9800 GX2.