To grab its share of this market, Google announced
its Android mobile phone operating system in November of 2007. With the
Apple iPhone being such a hot item, many handset makers eagerly anticipate the
open source operating system being available.
its Android SDK in November of 2007 and announced rewards totaling $10
million to developers who could build applications that work on Android.
Despite the high hopes Google and cellular phone makers had for Android and the
big push to get developers to adopt the operating system and write applications
to run on it, Google is finding that the cellular market is a tough road.
The Wall Street Journal reports that Google is saying handsets
using its Android OS won’t hit the market until Q4 2008. Handsets were
originally expected in the middle of 2008. Cellular provider T-Mobile was
expecting to launch an Android handset in Q4 2008. T-Mobile is now saying that
the launch of Sprint’s Android handset is occupying so much of Google’s
resources that it will be forced to delay the launch of its own handset until
Cellular providers outside the U.S. are facing delays in launching Android
handsets as well. China Mobile is saying that it will delay the launch of its
Android mobile phone which was originally slated for Q3 2008. Its handset
launch will be pushed to late 2008 or early 2009. China Mobile says that it and
its handset partner have run into problems translating the Android OS from
Roman characters to Chinese and have had trouble merging China Mobile branded
data services with Android.
Developers are also not adopting Android with the verve Google hoped for.
Developers are saying that developing applications for the Android OS isn’t as
easy as developing them for the iPhone. The Wall Street Journal also
reports that some developers are saying that it is difficult to develop
applications for Android when Google is still not complete.
Director of Mobile Platforms for Google, Andy Rubin said, “This is where the
pain happens. We are very, very close (to completing Android).”