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  (Source: HEXUS)
AMD has a new chip in the works to tackle the MID/netbook market

Intel and AMD have been fierce rivals for many years. Intel almost always had the upper hand over AMD until the launch of AMD's K8 architecture which saw the Sunnyvale, California-based company basking in the spotlight (and in enthusiast praise). Intel shoved AMD into the backseat with the launch of its Core architecture and AMD has been pretty much stuck in that position ever since.

While AMD may be having problems tackling Intel in the high-end desktop and notebook markets, the company is looking to go toe-to-toe with Intel in the emerging Mobile Internet Device (MID) and netbooks/nettop market. Intel is currently having a lot of success with its Atom processor which will be in short supply until the end of Q3 2008.

AMD is countering with a low-power AMD64-based CPU design of its own according to leaked slides obtained by Eee PC News. The unnamed processor features an integrated memory controller, 16-lane 800MHz HyperTransport link, 256KB of L2 cache, and a 1GHz core clock.

Considering that this new chip is to be used in low-power applications, power consumption is a critical talking point. Intel's Atom N270 -- the most popular Atom variant for netbooks -- features a 2.5W TDP at 1.6GHz. However, we can't forget the i945GSE Northbridge which adds another 4W -- more than the Atom processor itself.

AMD’s new processor, however, has an 8W TDP for the processor with its integrated Northbridge/memory controller at 1.0GHz. Although performance figures obviously aren't available at this time, it would be interesting to see how AMD's 1.0GHz processor would do against Intel's in-order 1.6GHz Atom N270.

Intel and AMD have both been in the news in recent weeks -- mostly for squabbles between the two companies. Intel recently got slapped with a $25M fine for anticompetitive practices in South Korea. Shortly after, the Federal Trade Commission opened up a formal investigation into allegations of anticompetitive behavior in the U.S. market.

Finally, AMD and NVIDIA have taken Intel to task over its refusal to release specifications on its open host controller for USB 3.0. Intel countered that it would provide the details once the spec is finished and that the company had invested “gazillions of dollars and bazillions of engineering man hours” in developing the open host controller.



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By Brandon Hill (blog) on 6/17/2008 1:43:30 PM , Rating: 5
In most performance benches that I've seen around the web, a 1.6GHz Atom barely outpaces a ~1GHz Celeron M and in some cases is actually slower.

The main benefit of the Atom is the lower power requirements.


RE: I think we can see where this is going.
By weskurtz0081 on 6/17/2008 1:53:17 PM , Rating: 5
Also, keep in mind, the AMD cpu uses about 18% more power at load, but if it is 25% faster, it will use less power overall due to the fact that it completes the work much quicker.


RE: I think we can see where this is going.
By Klober on 6/17/2008 4:17:43 PM , Rating: 5
Exactly. I was just looking at some older benchmarks of how the K7 performed against the Dothan, and overall it was 5%-20% faster on average when equivalently clocked. Considering this is a K8 derivative we can probably expect better than that (how much is speculative, but then, isn't all of this right now?).

Also, another thought I had is that Intel's "TDP" is not the same as AMD's "TDP". As I remember, and correct me if I'm wrong, Intel's "TDP" is closer to average power draw whereas AMD's "TDP" is more like absolute maximum power draw. So, taking this into account, it's entirely possible the Atom's TDP of 6.5W is much closer to AMD's TDP of 8W.

Thoughts?


By HrilL on 6/17/2008 5:50:07 PM , Rating: 2
Your post is one of the best. It is very true. Intel and AMD's TDP are not the same and people reading these #'s and thinking AMD has already lost. First of all 6.5W verses 8W is not all that much and taking into account that Intel's TDP is the average power draw and AMD’s is Maximum then one would have to conclude that these two platforms will use about the same amount of power + or - 1W. And If AMD uses one of its superior IGPs it will surely smoke the Intel offering until Intel can get their next architecture out.


"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates














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