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Two more colors of the very popular game console have been released in Japan

Following last week's launch of one color of the Nintendo DS Lite, Nintendo released the Enamel Navy and Ice Blue version of the popular handheld console.  Thousands of anxious consumers waited in cold weather for the release a mere nine days ago -- but the release of the Enamel Navy and Ice Blue brought out longer lines.     

On Saturday, game fans showed they were still hot for the new models. One electronics store in downtown Osaka stocked some 2,100 of the gadgets but sold out in only 2 1/2 hours after opening at 6:45 a.m., three hours earlier than usual.

Interested consumers in North America will most likely have to wait a long period before being able to puchase the DS Lite from retail stores.  If you simply can't wait until the unit is available outside of Japan, there are a few models available on Ebay for a hefty price.  Nintendo of America has not set a date on when the DS Lite will be available for consumers in North America. 

Two more colors of the very popular game console have been released in Japan.

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RE: No suprise here.
By Saist on 3/13/2006 8:21:03 PM , Rating: 2

funny. Nintendo actually posts a profit for their products.

Microsoft's Home Entertainmnent department (Xbox) hasn't posted a profit in it's entire existance. Sony, while it has posted a profit, hasn't faired well either, only posting an overall product thanks to it's LCD business. The PSP, in part due to UMD, managed to break even, however many within the movie industry have already expressed dissapointment with Sony's treatment of the format.

If you call a profitable strategy stupid, I wonder how you would classify the stategies of Nintendo's competitors.

If you want to discuss the number of different versions of the Gameboy products, I would encourage you to take a look at other handheld makers that have entered the market. For example, Sega, which entered with the GameGear, then nomad. Perhaps NeoGeo with their Pocket Color, Bandia with the Wonderswan, or even Sony with the PSP. How many of these had different revisions made? I'll give you a hint. Only one. How many of them successfully competed against the GameBoy? I'll give you a hint. Only one.

Yes, the GameGear. Unlike other handheld manufacturers that create a static product, Nintendo's product line-up is always changing, always trying to fill a need or a place in the market. Almost all of the products so far have tried to address issues or complaints that occured with previous models. E.g., the GB-SP targeted the backlighting problems that everybody complained about on the GBA. One of the complaints about the GB-SP was the lack of a headphone adapter. The DS brought the headphone plug back, as well as increasing the size of the handheld for those with big palms.

The DS light tackles the overall size of the handheld, as well as improves upon the screen brightness, as well as the batter life. You don't see anything like that from any competitor, and that may just be why the DS is collectively stomping the PSP into an early grave.

Now, if you want to make the argument that Nintendo is not being as profitable as it could be by not bringing these custom designs over to other markets outside of japan, that is an argument I would concede to you.

RE: No suprise here: corrections
By Saist on 3/13/2006 8:29:10 PM , Rating: 2
geep, I wish I had an edit.
[quote]only posting an overall product thanks to it's LCD business. ::

was supposed to read: only posting an overall profit thanks to it's LCD business. [/quote]

[quote]have already expressed dissapointment with Sony's treatment of the format.

This is credited to Variety magazine.[/quote]

anyways, sorry, the connection timed out and I copied/pasted without making sure I had everything correct.

"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive
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