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Mockup USB 3.0 cable  (Source: Tech On)
Intel says open host controller specifications have cost gazillions of dollars to develop

According to Intel’s Nick Knupffer, there are a lot of myths going around concerning USB 3.0 and Intel’s involvement in the development of the specification. Knupffer wrote a blog post on Intel’s website in an attempt to dispel these myths.

Knupffer points out that Intel is not developing the USB 3.0 specification. What Intel is developing is the host controller spec which Knupffer describes as a “Dummies Guide” to building a USB 3.0 compatible piece of silicon.

Knupffer says in the blog post that Intel has invested “gazillions of dollars and bazillions of engineering man hours” in developing the open host controller and despite its significant investment still plans to give the specification to competing manufacturers for free. Knupffer also says that Intel loves it when CPU performance is used to the max and the huge increase in bandwidth of USB 3.0 will mean larger file transfers and more processor usage. This in turn is expected to lead to an increased demand for faster processors.

AMD and NVIDIA leveled allegations at Intel recently that claim Intel was withholding the open host controller specifications in an attempt to give itself a market advantage. Intel and AMD claim that by withholding the specification the lead Intel will have in bringing USB 3.0 compliant products to market will be in the six to nine month range.

Intel denied the allegations of withholding the open host controller specifications at the time AMD and NVIDIA made their charges public and announced they would be designing their own open host controller. In Knupffer’s blog post, he again says that Intel isn’t holding the open host controller specifications back from competitors.

According to Knupffer, the significant investment in the open host controller specifications is specifically to get USB 3.0 into the market faster, so why would it withhold the specification. Intel still maintains that the specifications aren’t ready and that it plans to give the specifications to other manufacturers in the second half of 2008.

The final myth that Knupffer addresses in his post is that USB 3.0 technology borrows heavily from technology used in PCI Express. Intel points out that it was involved with both the PCI-SIG and the USB-IF at the design stage for both PCI Express and for USB 3.0. The insinuation form Intel is that the technology that is similar in both devices was developed on its dime.



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RE: I'd hate to be Intel's CPA, Accountant or CFO...
By The0ne on 6/12/2008 1:30:05 PM , Rating: 3
Engineering does cost a lot of money and time. Projects are almost never finish to what they should have been, thus improvements are made. The amount of money does not determine when a project is due, not gazillions or bazillions.


RE: I'd hate to be Intel's CPA, Accountant or CFO...
By nosfe on 6/12/2008 1:36:04 PM , Rating: 1
yes it does, when you have gazillions to throw around it means that you should have bazillions of engineers working on the project so as to finish it before your "friends" get grumpy


RE: I'd hate to be Intel's CPA, Accountant or CFO...
By sviola on 6/12/2008 2:04:12 PM , Rating: 5
Sometimes the increase in human resources in a project won't make it end quicker. Remember:

"One woman can deliver a baby in 9 months, but 9 women won't deliver a baby in one month".
(by a local project manager guru ;) )


By elessar1 on 6/12/2008 2:11:46 PM , Rating: 2
i use that one all the time ;)

From SCL

elessar


By SirRob on 6/12/2008 3:05:01 PM , Rating: 3
You are correct, but only with 1 specific project being managed very strictly, i.e. no scope creep, etc. Where this analogy breaks down is the fact that there are almost always additional variables that cause projects to miss deadlines. Often these unforeseen issues can be helped with additional man hours that could be provided by additional workers. You could argue that that 9 women cannot deliver 1 baby in one month, but I could argue that 9 women almost definitely guarantees that the project will not go past the 9 month deadline and may actually speed up the project by a week or two. If you have unlimited resources (not even Intel does) then it is worth it. This is where risk analysis comes in.


By CyberHawk on 6/12/2008 4:01:28 PM , Rating: 2
Luckily this is not true for all things.

But, I have to agree to some point:


By fonzdaman on 6/13/2008 12:13:50 AM , Rating: 2
Oh i love the exaguration :D, makes feel all warm inside.


By FITCamaro on 6/12/2008 1:43:53 PM , Rating: 1
Do I need to wave a flag that says "sarcasm" on it?


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