While it can't change such opinions overnight, Aerovironment is looking to slowly warm people to wind power by providing direct solutions to the frequent criticisms. And in the process, it hopes to transform the face of modern cities around the world.

Aerovironment produces building-mounted turbines, smaller than those typically seen on wind farms.  By mounting the turbine structure to the tops of buildings, the benefits are twofold.  First, the cost in resources of building a pole to support the turbine is eliminated.  Secondly, the turbines can be elevated much higher, exposing them to stronger winds.

The nearly silent turbines snap onto the parapet of urban structures, forming a design that Aerovironment calls ‘Architectural Wind’.  The rows of turbines not only catch cross currents, but also the frequent currents that develop up the side of buildings.  The result is a 30 percent increase in energy production and even better, a great savings in hassle, in that the turbines are quick to snap in.

While the system is extremely well designed and efficient, many will be drawn to its style.  The system's curvy design looks more like a modern art sculpture than a cutting edge alternative energy design.  This in turn adds to the urban appeal.  Part of the structure even serves another utilitarian use -- the large metal plate over the turbine acts as a bird shield, in an effort to minimize avian casualties.

Aerovironment describes their product stating, "Architectural Wind is designed to install easily onto the building parapet, operating in plain sight as an attractive complement to the building’s architecture. Additionally, based on its proprietary system design, Architectural Wind turbines rotate at low wind speeds, resulting in a form of ‘kinetic architecture’ that communicates clearly the generation of clean energy. Working alone or in tandem with other renewable energy technologies, Architectural Wind is designed to offer an attractive ROI and cost per kW of installed capacity."

A module weighs 200 lbs, allowing relatively easy installation, but also ensuring that it won't blow away.  They measure 4 feet tall by 4 feet wide.  Installations start at 6 kW of power production and can be scaled up to produce much more.  Almost any rooftop is suitable to the nonintrusive installation.  The product is in development, but the company hopes to mass produce the new turbines on a large scale, making them relatively affordable, and ensuring the systems turn a profit in energy costs.

While wind farms leave some with little to be excited about, Aerovironment's new approach seems an intriguing fit to bring wind power to an urban atmosphere and start cutting costs.