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  (Source: Apple)

iPhone 3G  (Source: Apple)

iTunes App Store  (Source: Apple)

iPhone 3G 16GB in white  (Source: Apple)
Apple swings for the fences, again.

When it comes to announcing a new product, Apple knows how to set the stage and get people excited right up until the official announcement. Nowhere was this more obvious than with the launch of the original iPhone. The fervor surrounding the mobile handset didn't settle down when the first generation iPhone was announced in early January 2007 -- it continued until the eventual release of the phone in June of that year.

Speculation on the follow-up, the "3G iPhone", has been building ever since the first generation model was revealed -- but things really started getting a bit uproarious over the past few months. Case makers began leaking dimensions for the upcoming phone, supposed "leaked" pictures of the phone were drooled over by nearly ever gadget site on the web, and leaked firmware was picked over with a fine-tooth comb.

Apple today finally announced its next generation crowd pleaser. Apple is looking to address the shortcoming of its first effort this time around and further expand its popularity (Jobs previously stated that he wants 10 million iPhones sold within the first 18 months – it already surpassed the 6 million mark during its first year).

First things firsts – the worse kept secret about the second generation iPhone is its 3G capabilities. The first gen model was widely criticized for its slow EDGE cellular broadband capabilities. Apple is now matching the competition with the iPhone 3G. The iPhone 3G has tapered look with thinner edges, solid metal buttons, a black plastic backing, flush headphone jack [thank goodness], and vastly improved audio.

The faster cellular connectivity of the iPhone 3G allow for download speeds nearly as quick as WiFi and speeds that are 2.5 times as fast as EDGE. The iPhone 3G also sports better battery life than its predecessor. The iPhone 3G now supports 2G talk time of 10 hours, 3G talk time of 5 hours, 7 hours of video, 24 hours of audio, and 5-6 hours of high-speed web browsing.

Another big addition is fully integrated GPS tracking. IPhone 3G users can now get positioning information from WiFi, cell towers, and now the hardware GPS.

Apple also confirmed early speculation that price breaks would be in store for the new lineup of iPhones. The Cupertino, California-based company confirmed today that the new 8GB iPhone will be priced at $199 with a new two-year contract when it launches July 11, while the 16GB iPhone (which will be available in white at a later date) will set you back $299 under the same terms.

The iPhone 3G will be rolled out in 22 countries on July 11 (Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the U.S.).

Apple first announced the Software Developer Kit (SDK) for the iPhone in early March along with the 2.0 firmware update. The SDK allows third-party manufacturers to create their own applications for the iPhone and iPod touch and upload them to the new iTunes App Store.

Developers are charged a $99 fee to publish each application to the iTunes App Store -- Apple also takes a 30% cut of the purchase price for each application sold to customers to cover hosting and processing fees. For generous developers that provide their apps for free on the iTunes App Store, the aforementioned hosting and processing fees are dropped.

Jobs noted that applications that are less than 10MB in size will be downloadable through the cell network – applications larger than 10MB will have to be downloaded through a WiFi connection of through the desktop iTunes application. Automatic updates for applications will also be pushed through to the device.

A number of applications were on display that were developed using the SDK including SEGA’s Super Monkey Ball (which will be available for $9.99 from the iTunes App Store), an integrated eBay tool complete with bidding and search, and a news reader provided for free by the Associated Press. The latter tool will send local news to you based on your location, save images, video, and text for offline viewing, and even allow you submit news as it happens.

The 2.0 software -- which is available not only for the iPhone 3G, but also to the original iPhone and iPod touch -- adds a number of new features to make the devices more corporate friendly. These include push email/calendar/contacts between an iPhone/Mac/PC via MobileMe, auto-discovery, global address lookup, Cisco IPsec VPN, Certificates and Identities, WPA2/802.11x, and remote wipe.

Other features include contacts search, bulk delete/move for emails, a new scientific calculator, and the ability to save images to the Photo Library. Microsoft PowerPoint documents are now supported as well.

IPhone users will receive the 2.0 software update for free, while iPod touch users will have to pay $9.99. The update will be available next month.

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The price actually WENT UP.
By michal1980 on 6/9/2008 4:05:30 PM , Rating: 2
sorry to burst your bubble.

but the story I read, say these two things changed:

1) now a 2 year contract is required.
2) the monthly fee went up $10.

so they lower the phone 200 dollars, and jack you up 10 dollars a month x 24 months = 240 more dollars.

hench iphone gen 2 = $40 more expensive then iphone 1.

RE: The price actually WENT UP.
By Eldercat1 on 6/9/2008 4:59:02 PM , Rating: 2
I read the story 4 times and I don't see any mention of the monthly pricing. Are you talking about other site?

RE: The price actually WENT UP.
By michal1980 on 6/9/2008 5:37:00 PM , Rating: 2

i tend to get news from more then one outlet.

RE: The price actually WENT UP.
By corduroygt on 6/9/2008 7:41:10 PM , Rating: 2
Here is what I plan to do:
Buy the iphone 3G
Jailbreak it
instead of the $30 a$$rape 3g plan, get media net unlimited which is the same thing for $15 from at&t.
Since you're still getting a plan from at&t, you might not even need to jailbreak it, just tell at&t that you have a nokia or something.

RE: The price actually WENT UP.
By HrilL on 6/10/2008 1:56:35 PM , Rating: 2
You will likely have to pay the full price then because if you buy it they will force you to agree to a new 2 year contract at the new 40+30 rate so you'll only really be saving $40 over the 2 years. But I was thinking about doing the same thing. I wonder if you can just put in your at&t sim and it will work without jailbreaking it. But I know last time you had to activate the phone over itunes but that may have been to program the sim since at&t just sells you the closed box without programing a sim for you.

By glennpratt on 6/9/2008 5:50:21 PM , Rating: 2
I'm pretty sure a contract has always been required.

RE: The price actually WENT UP.
By Keeir on 6/9/2008 6:50:25 PM , Rating: 2

however, if your going to get ANY blackberry, PDA, etc from ATT wireless

It will require a 40 dollar voice plan and a 30 dollar unlimited data plan.

Frankly, I would pay an extra 10 dollars a month for unlimited data over 3g, because I would expect to be using significantly more data than when on EDGE...

Until we have offical word, but the same monthly price will make comparison with other devices easier.

RE: The price actually WENT UP.
By michal1980 on 6/10/2008 9:48:38 AM , Rating: 2
the iphone plan used to have a 20 dollars a month data contract. The data proition went up 10 dollars. Only apple can somehow sell a more expensive product and claim its cheaper. AND have people buy it.

Plus, iphone 1, you could walk into a store, buy it, and leave. Now you HAVE to get a contract for the 199 price, who knows what the price without contract will be.

RE: The price actually WENT UP.
By Keeir on 6/10/2008 6:01:35 PM , Rating: 2
It still doesn't change the -fact-

that if you walk into an ATT store today, a "ATT Tilt" from HTC is going to run between 150-250 dollars and require a 40+30 2 year plan.

Apple and ATT are delivering a compeditive product... it doesn't have to be cheaper per se, just compeditive. And Yes, you need to buy a contract to buy a phone that is in the same range tecnology and feature wise as unlocked 700 dollar phones (HTC Diamond) for 200 dollars. Oh and that 700 dollar phone, you still need the 40+30 plan from ATT to really use it!

People really need to take an objective look at these things. Price similar plans from Sprint, Verizon, T-mobile. Price similar phones... its really very close (which you would expect)!

Wah Wah, Apple and Att provide me a compeditive price and feature wise choice. Why won't they give me the moon for free!

RE: The price actually WENT UP.
By HrilL on 6/10/2008 1:59:29 PM , Rating: 2
Now that I think about it. That is likely because of the added GPS. I read somewhere verizon charged an extra $10 for GPS on some smartphones so at&t is likely doing the same thing.

"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg

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