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  (Source: Apple)

iPhone 3G  (Source: Apple)

iTunes App Store  (Source: Apple)

iPhone 3G 16GB in white  (Source: Apple)
Apple swings for the fences, again.

When it comes to announcing a new product, Apple knows how to set the stage and get people excited right up until the official announcement. Nowhere was this more obvious than with the launch of the original iPhone. The fervor surrounding the mobile handset didn't settle down when the first generation iPhone was announced in early January 2007 -- it continued until the eventual release of the phone in June of that year.

Speculation on the follow-up, the "3G iPhone", has been building ever since the first generation model was revealed -- but things really started getting a bit uproarious over the past few months. Case makers began leaking dimensions for the upcoming phone, supposed "leaked" pictures of the phone were drooled over by nearly ever gadget site on the web, and leaked firmware was picked over with a fine-tooth comb.

Apple today finally announced its next generation crowd pleaser. Apple is looking to address the shortcoming of its first effort this time around and further expand its popularity (Jobs previously stated that he wants 10 million iPhones sold within the first 18 months – it already surpassed the 6 million mark during its first year).

First things firsts – the worse kept secret about the second generation iPhone is its 3G capabilities. The first gen model was widely criticized for its slow EDGE cellular broadband capabilities. Apple is now matching the competition with the iPhone 3G. The iPhone 3G has tapered look with thinner edges, solid metal buttons, a black plastic backing, flush headphone jack [thank goodness], and vastly improved audio.

The faster cellular connectivity of the iPhone 3G allow for download speeds nearly as quick as WiFi and speeds that are 2.5 times as fast as EDGE. The iPhone 3G also sports better battery life than its predecessor. The iPhone 3G now supports 2G talk time of 10 hours, 3G talk time of 5 hours, 7 hours of video, 24 hours of audio, and 5-6 hours of high-speed web browsing.

Another big addition is fully integrated GPS tracking. IPhone 3G users can now get positioning information from WiFi, cell towers, and now the hardware GPS.

Apple also confirmed early speculation that price breaks would be in store for the new lineup of iPhones. The Cupertino, California-based company confirmed today that the new 8GB iPhone will be priced at $199 with a new two-year contract when it launches July 11, while the 16GB iPhone (which will be available in white at a later date) will set you back $299 under the same terms.

The iPhone 3G will be rolled out in 22 countries on July 11 (Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the U.S.).

Apple first announced the Software Developer Kit (SDK) for the iPhone in early March along with the 2.0 firmware update. The SDK allows third-party manufacturers to create their own applications for the iPhone and iPod touch and upload them to the new iTunes App Store.

Developers are charged a $99 fee to publish each application to the iTunes App Store -- Apple also takes a 30% cut of the purchase price for each application sold to customers to cover hosting and processing fees. For generous developers that provide their apps for free on the iTunes App Store, the aforementioned hosting and processing fees are dropped.

Jobs noted that applications that are less than 10MB in size will be downloadable through the cell network – applications larger than 10MB will have to be downloaded through a WiFi connection of through the desktop iTunes application. Automatic updates for applications will also be pushed through to the device.

A number of applications were on display that were developed using the SDK including SEGA’s Super Monkey Ball (which will be available for $9.99 from the iTunes App Store), an integrated eBay tool complete with bidding and search, and a news reader provided for free by the Associated Press. The latter tool will send local news to you based on your location, save images, video, and text for offline viewing, and even allow you submit news as it happens.

The 2.0 software -- which is available not only for the iPhone 3G, but also to the original iPhone and iPod touch -- adds a number of new features to make the devices more corporate friendly. These include push email/calendar/contacts between an iPhone/Mac/PC via MobileMe, auto-discovery, global address lookup, Cisco IPsec VPN, Certificates and Identities, WPA2/802.11x, and remote wipe.

Other features include contacts search, bulk delete/move for emails, a new scientific calculator, and the ability to save images to the Photo Library. Microsoft PowerPoint documents are now supported as well.

IPhone users will receive the 2.0 software update for free, while iPod touch users will have to pay $9.99. The update will be available next month.



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O boy....
By maverick85wd on 6/9/2008 2:59:37 PM , Rating: 1
quote:
a new scientific calculator,


now I simply MUST have one!

On a side note, if I didn't hate Apple's crappy practices so much I probably would get an iPhone now that they have 3G capabilities. Seems kinda crappy to me that a company would make hardware customers pay for a firmware update.




RE: O boy....
By michael2k on 6/9/2008 3:21:50 PM , Rating: 2
It's free for me, but I already pay $60 a month for my iPhone plan.

And if you didn't know, it's not a firmware update; it's a software update, akin to upgrading software or OS from one version to another.


RE: O boy....
By biggsjm on 6/9/2008 3:31:14 PM , Rating: 1
What are you talking about? They aren't charging for the upgrade to the 2.0 Firmware for iPhone users.

Only touch users need to pay, because iPods are not accounted for as subscription sales. . . which becomes a sarbanes-oxley requirement, that you must charge for 'meaningful product changes'.


RE: O boy....
By darkpaw on 6/9/2008 4:08:49 PM , Rating: 3
Do you really buy that line of crap? Apple doesn't have to charge for the upgrade, they do because their idiot users will pay it. The same crap they pulled with the upgrade to draft N.

The company can give out whatever they want for free (see many of Microsofts software, any company that supports free software). Apple choses to charge for it.

Hell XP SP2 was a huge change to the OS, they could have easily charged for it, but didn't. Apple will charge for absolutely anything they can get away with.


RE: O boy....
By akugami on 6/9/2008 3:36:07 PM , Rating: 1
The firmware update charge is only for iPod Touch users and not iPhone users. I would wager that most iPod users bought it to listen to music so the firmware update may not be as critical to them while the iPhone users bought a smartphone and want to use the extra features and this update will benefit them more.

Still a crappy thing to do, but it may not affect people as negatively as some might believe.


RE: O boy....
By maverick85wd on 6/9/2008 5:03:23 PM , Rating: 3
I thought it was a firmware upgrade, I mis-read. Even so I'd think they would give it to iPod Touch users for free as well.


"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer

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