NVIDIA is looking to up the ante in the realm of notebook GPUs with its new GeForce 9M series. NVIDIA is banking on both power and efficiency to win over OEMs and end-users with the new GPUs.
NVIDIA claims that the new GeForce 9M GPUs are up to 40% faster than the previous generation GeForce 8M parts and as much as ten times faster than a certain chip giant's "generic" integrated GPUs -- namely, Intel. All of the new GPUs incorporate PureVideo HD and support DVI, HDMI 1.3, DisplayPort 1.1, and Blu-ray Profile 2.0. All GeForce 9M GPUs comply with the MXM 3.0 graphics module specification.
On other feature to consider with the GeForce 9M is the inclusion of Hybrid SLI technology. This allows OEMs to incorporate a low-power GPU for everyday desktop duties and a higher-performing part for graphics-intensive duties -- NVIDIA SLI support may be added at a later date.
"Beginning this summer, GeForce 9M GPUs and Hybrid SLI, paired with AMD and Intel CPUs, will enable a new breed of notebooks," said Jeff Fisher, NVIDIA's GPU Senior VP. "These new notebooks will be optimized to deliver a visual experience and raw computing performance that traditional cookie-cutter notebooks with integrated graphics simply can’t touch."
In addition, this new GPU features a multi-core architecture which will not only speed up entertainment applications, but will also speed up today’s lifestyle applications, like video encoding from a PC to a small personal media device, where the speed up in the video conversion is up to 5x faster with the GeForce 9M family GPUs."
NVIDIA has broken the GeForce 9M into three categories: Value, Mainstream, and Performance. The Value sector will be solely represented by the GeForce 9100M G. The Mainstream sector will be propped up by the GeForce 9400M, GeForce 9300M GS, and GeForce 9200M GS. Finally, the Performance sector features the GeForce 9600M GT, GeForce 9600M GS, and GeForce 9500M G.
Unlike some of ATI's latest graphics offerings, the new GeForce 9M series will not support DirectX 10.1. NVIDIA says that consumers will base their buying decisions on price and performance and that support for a particular API is not of extreme importance.
For those looking to take advantage of PhysX -- a recent acquisition of NVIDIA's -- drivers are expected to be made available during Q3 2008.
NVIDIA definitely isn’t holding back with its ribbing of Intel with this latest GPU release. Intel has expressed its intentions to bulk up its integrated GPU offerings and expand into discrete graphics. NVIDIA is fighting back by littering subtle jabs in its press releases (“generic”, “cookie cutter”, etc.) and with not so subtle comments from its CEO.
It should be interesting to see how things in the graphics market pan out as Intel and NVIDIA continue to cross paths within the next 18 months.