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NVIDIA announces GeForce 9M, takes subtle jabs at Intel

NVIDIA is looking to up the ante in the realm of notebook GPUs with its new GeForce 9M series. NVIDIA is banking on both power and efficiency to win over OEMs and end-users with the new GPUs.

NVIDIA claims that the new GeForce 9M GPUs are up to 40% faster than the previous generation GeForce 8M parts and as much as ten times faster than a certain chip giant's "generic" integrated GPUs -- namely, Intel. All of the new GPUs incorporate PureVideo HD and support DVI, HDMI 1.3, DisplayPort 1.1, and Blu-ray Profile 2.0. All GeForce 9M GPUs comply with the MXM 3.0 graphics module specification.

On other feature to consider with the GeForce 9M is the inclusion of Hybrid SLI technology. This allows OEMs to incorporate a low-power GPU for everyday desktop duties and a higher-performing part for graphics-intensive duties -- NVIDIA SLI support may be added at a later date.

"Beginning this summer, GeForce 9M GPUs and Hybrid SLI, paired with AMD and Intel CPUs, will enable a new breed of notebooks," said Jeff Fisher, NVIDIA's GPU Senior VP. "These new notebooks will be optimized to deliver a visual experience and raw computing performance that traditional cookie-cutter notebooks with integrated graphics simply can’t touch."

In addition, this new GPU features a multi-core architecture which will not only speed up entertainment applications, but will also speed up today’s lifestyle applications, like video encoding from a PC to a small personal media device, where the speed up in the video conversion is up to 5x faster with the GeForce 9M family GPUs."

NVIDIA has broken the GeForce 9M into three categories: Value, Mainstream, and Performance. The Value sector will be solely represented by the GeForce 9100M G. The Mainstream sector will be propped up by the GeForce 9400M, GeForce 9300M GS, and GeForce 9200M GS. Finally, the Performance sector features the GeForce 9600M GT, GeForce 9600M GS, and GeForce 9500M G.

Unlike some of ATI's latest graphics offerings, the new GeForce 9M series will not support DirectX 10.1. NVIDIA says that consumers will base their buying decisions on price and performance and that support for a particular API is not of extreme importance.

For those looking to take advantage of PhysX -- a recent acquisition of NVIDIA's -- drivers are expected to be made available during Q3 2008.

NVIDIA definitely isn’t holding back with its ribbing of Intel with this latest GPU release. Intel has expressed its intentions to bulk up its integrated GPU offerings and expand into discrete graphics. NVIDIA is fighting back by littering subtle jabs in its press releases (“generic”, “cookie cutter”, etc.) and with not so subtle comments from its CEO.

It should be interesting to see how things in the graphics market pan out as Intel and NVIDIA continue to cross paths within the next 18 months.

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Nvidia still hasn't adressed thier weakness
By theapparition on 6/3/2008 9:59:00 AM , Rating: 1
I've long been a supporter of Nvidia since they offer a superior implementation of OpenGL (which my applications primarily use) and thier drivers (IMHO) have been much more stable. Thier Quadro series can't be touched.

But boy was I disappointed when I upgraded graphics cards in my media center PC. POS video quality. I thought it would have gotten better, but no. ATI has a much better solution here. Nvidia needs to get thier act together with video. I don't see anything on thier roadmap to indicate that thier doing that.

Still it is nice to see them increase graphics performance for laptops. But with more and more laptops also running video, I still see this as a weakness.

What's with the jabs at Intel? If you have a better product, people will come. Apparantly, name calling is the new marketing.

RE: Nvidia still hasn't adressed thier weakness
By knitecrow on 6/3/2008 10:02:55 AM , Rating: 2
I think their chipset drives are worse than graphics. I had to return my 780i board because of all the trouble it game me and got an intel based chipset motherboard.

By FITCamaro on 6/3/2008 11:46:46 AM , Rating: 2
I got a 680i and haven't had any issues. But that was because of price more than anything. But they do run hot .

Anyway, as far as the article is concerned, I'm excited about something like hybrid SLI for laptops. I've always wanted a laptop that, when just browsing the internet works off a low power integrated GPU. And when playing games has a better performing dedicated GPU. Alienware offered this for a short time with a switch to select which GPU to use. This goes one better by making the switch pretty much on the fly.

So hopefully we can soon have a kick ass gaming laptop that still gets good battery life.

By theapparition on 6/3/2008 12:59:43 PM , Rating: 2
That may be, but I was only commenting on thier graphics card drivers.

RE: Nvidia still hasn't adressed thier weakness
By Jephph on 6/3/2008 1:27:42 PM , Rating: 2
But boy was I disappointed when I upgraded graphics cards in my media center PC. POS video quality. I thought it would have gotten better, but no. ATI has a much better solution here. Nvidia needs to get thier act together with video. I don't see anything on thier roadmap to indicate that thier doing that.

Sorry. Had to. I get annoyed when people use their/they're/there wrong, but this is extreme. First off, it should have been "they're" Secondly, even if it were "their" it's spelled "their", not "thier".

By theapparition on 6/4/2008 9:55:24 AM , Rating: 2
I'll never win a spelling bee or grammar award, that's for sure.

But at least I sleep well at night with the knowledge that I'm not an internet loser who is so insecure that he has to point out anothers grammatical errors, because he has no other relevant view on the topic.

Sorry, had to. :P

Corrections should be pointed out when they obfuscate the intent of the story. Other than that, why does anyone care?

"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
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