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Adobe promises Acrobat 9 will transform the process of creating and sharing information

Adobe unveiled the newest version of its Acrobat software today. Adobe says that Acrobat 9 is a significant upgrade and promises it will transform the process of creating and sharing electronic documents.

Acrobat 9 adds native support for Flash technology that allows users to embed Flash Player compatible video and applications directly in PDF documents. To view the content, the PDF recipient only needs to have the Adobe Flash Player installed.

Another key feature of Acrobat 9 is the ability to unify multiple content types into a single document with PDF Portfolios. The PDF Portfolios allow the creation of PDFs containing documents, video, audio and 3D objects in one compressed PDF file.

The software also features templates that allow the integration of those types of media into a professional layout. The new software also adds live collaboration platform for live collaboration within a PDF document. The interactive content for PDF collaboration is enabled by working through

Adobe Acrobat 9 will be available in three versions for Windows systems including Acrobat 9 Pro Extended, Acrobat 9 Pro and Acrobat 9 Standard. Mac users only get Acrobat 9 Pro. All versions are expected to be available in July 2008 in English, French, German and Japanese languages. The full version of Acrobat 9 Pro Extended is going to retail for $699, Acrobat 9 Pro will sell for $449, and Acrobat 9 Standard will retail for $299.

Adobe doesn't say that the Yahoo ads that DailyTech reported in late 2007 would appear in PDF documents will now be offered. The online Acrobat documents will be the most likely spot for the ads to show up.

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RE: High Prices
By tastyratz on 6/2/2008 12:49:04 PM , Rating: 5
with so many free and low cost full featured pdf solutions out there adobe is just not pricing their products to be competitive. The ability to edit a pdf file at a cost more then an entire ms office suite retail? anyone in their right mind without a direct business need would use word with a free pdf converter, or any of the free pdf editors out there. Acrobat is fairly barebones in terms of features if you ask me. This is one reason why acrobat will never expand beyond the business sector.
Acrobat standard should be priced at $99 if they ever expect to get more than a few niche sales

RE: High Prices
By gyranthir on 6/2/08, Rating: -1
RE: High Prices
By SunAngel on 6/2/2008 4:26:12 PM , Rating: 2
Editing PDF's really isn't what Acrobat is meant for, it's for managing documents and protecting them from edits. Portable document formats so that you can make sure the items you send out are the items that everyone gets, and what you get back.

sure that is partially correct. i believe what made adobe acrobat popular in corporate america is its ability to easily create and distribute documents. also makes documents easy to manage from a creator's standpoint.

RE: High Prices
By gyranthir on 6/2/2008 2:15:36 PM , Rating: 2
The did have a product called Adobe Acrobat Elements, and it was $99, but no one bought it. So they discontinued it.

And the feature set was limited so that not many corporations saw the price advantage over the Acrobat Standard version.

RE: High Prices
By imperator3733 on 6/2/2008 2:24:24 PM , Rating: 3
Did Elements have a smaller feature set than Standard? If so, that's the problem. Instead of creating another version with fewer features than Standard, Adobe should just make Standard $99. People might actually buy it if they dropped all the prices by $200.

RE: High Prices
By gyranthir on 6/2/2008 2:27:23 PM , Rating: 2
Of course it had a limited feature set. They sell tons of licenses of Acrobat Standard and Professional all over the world. They seem to be doing pretty well for themselves.

Depending on your buying power Adobe offers great discounts via volume licensing.

RE: High Prices
By imperator3733 on 6/2/2008 2:51:55 PM , Rating: 3
But I'm sure plenty of regular consumers would like to be able to edit PDFs. Adobe is completely unable to compete in that market when they charge $299 for their cheapest PDF editor. I would think that quite a few consumers would get Standard if it was sold for $99.

RE: High Prices
By gyranthir on 6/2/2008 3:03:21 PM , Rating: 2
Acrobat is NOT a PDF Editor, you do your editing in your word processors or other applications then port it to PDF.

Acrobat Standard lets you create PDFs, and do very very minimal edits.

PDF's in general aren't meant to be edited.

RE: High Prices
By Oregonian2 on 6/2/2008 4:01:45 PM , Rating: 2
Quite correct. Acrobat is NOT a MS Word competitor. It's just a way of sending documents which basically are electronic replacements of paper printed documents that are fixed publications and where the result will look pretty much the same when viewed by any machine (unlike HTML where what it looks like varies all over the place). It's a paper replacement technology, and the business plan has the readers given away free while they make money off of the software that creates it. So far it's worked well.

In other words, PDFs replace printers, not word or page processors.

RE: High Prices
By Oregonian2 on 6/2/2008 4:03:47 PM , Rating: 2
P.S. - One can also look at it as a technology to replace Postscript (something that was Adobe's as well).

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