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Adobe promises Acrobat 9 will transform the process of creating and sharing information

Adobe unveiled the newest version of its Acrobat software today. Adobe says that Acrobat 9 is a significant upgrade and promises it will transform the process of creating and sharing electronic documents.

Acrobat 9 adds native support for Flash technology that allows users to embed Flash Player compatible video and applications directly in PDF documents. To view the content, the PDF recipient only needs to have the Adobe Flash Player installed.

Another key feature of Acrobat 9 is the ability to unify multiple content types into a single document with PDF Portfolios. The PDF Portfolios allow the creation of PDFs containing documents, video, audio and 3D objects in one compressed PDF file.

The software also features templates that allow the integration of those types of media into a professional layout. The new software also adds live collaboration platform for live collaboration within a PDF document. The interactive content for PDF collaboration is enabled by working through

Adobe Acrobat 9 will be available in three versions for Windows systems including Acrobat 9 Pro Extended, Acrobat 9 Pro and Acrobat 9 Standard. Mac users only get Acrobat 9 Pro. All versions are expected to be available in July 2008 in English, French, German and Japanese languages. The full version of Acrobat 9 Pro Extended is going to retail for $699, Acrobat 9 Pro will sell for $449, and Acrobat 9 Standard will retail for $299.

Adobe doesn't say that the Yahoo ads that DailyTech reported in late 2007 would appear in PDF documents will now be offered. The online Acrobat documents will be the most likely spot for the ads to show up.

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High Prices
By gigahertz20 on 6/2/2008 12:44:32 PM , Rating: 5
With prices like $699 for Pro Extended and $449 for just Pro, no wonder Adobe products are so popular on bittorent websites.

RE: High Prices
By tastyratz on 6/2/2008 12:49:04 PM , Rating: 5
with so many free and low cost full featured pdf solutions out there adobe is just not pricing their products to be competitive. The ability to edit a pdf file at a cost more then an entire ms office suite retail? anyone in their right mind without a direct business need would use word with a free pdf converter, or any of the free pdf editors out there. Acrobat is fairly barebones in terms of features if you ask me. This is one reason why acrobat will never expand beyond the business sector.
Acrobat standard should be priced at $99 if they ever expect to get more than a few niche sales

RE: High Prices
By gyranthir on 6/2/08, Rating: -1
RE: High Prices
By SunAngel on 6/2/2008 4:26:12 PM , Rating: 2
Editing PDF's really isn't what Acrobat is meant for, it's for managing documents and protecting them from edits. Portable document formats so that you can make sure the items you send out are the items that everyone gets, and what you get back.

sure that is partially correct. i believe what made adobe acrobat popular in corporate america is its ability to easily create and distribute documents. also makes documents easy to manage from a creator's standpoint.

RE: High Prices
By gyranthir on 6/2/2008 2:15:36 PM , Rating: 2
The did have a product called Adobe Acrobat Elements, and it was $99, but no one bought it. So they discontinued it.

And the feature set was limited so that not many corporations saw the price advantage over the Acrobat Standard version.

RE: High Prices
By imperator3733 on 6/2/2008 2:24:24 PM , Rating: 3
Did Elements have a smaller feature set than Standard? If so, that's the problem. Instead of creating another version with fewer features than Standard, Adobe should just make Standard $99. People might actually buy it if they dropped all the prices by $200.

RE: High Prices
By gyranthir on 6/2/2008 2:27:23 PM , Rating: 2
Of course it had a limited feature set. They sell tons of licenses of Acrobat Standard and Professional all over the world. They seem to be doing pretty well for themselves.

Depending on your buying power Adobe offers great discounts via volume licensing.

RE: High Prices
By imperator3733 on 6/2/2008 2:51:55 PM , Rating: 3
But I'm sure plenty of regular consumers would like to be able to edit PDFs. Adobe is completely unable to compete in that market when they charge $299 for their cheapest PDF editor. I would think that quite a few consumers would get Standard if it was sold for $99.

RE: High Prices
By gyranthir on 6/2/2008 3:03:21 PM , Rating: 2
Acrobat is NOT a PDF Editor, you do your editing in your word processors or other applications then port it to PDF.

Acrobat Standard lets you create PDFs, and do very very minimal edits.

PDF's in general aren't meant to be edited.

RE: High Prices
By Oregonian2 on 6/2/2008 4:01:45 PM , Rating: 2
Quite correct. Acrobat is NOT a MS Word competitor. It's just a way of sending documents which basically are electronic replacements of paper printed documents that are fixed publications and where the result will look pretty much the same when viewed by any machine (unlike HTML where what it looks like varies all over the place). It's a paper replacement technology, and the business plan has the readers given away free while they make money off of the software that creates it. So far it's worked well.

In other words, PDFs replace printers, not word or page processors.

RE: High Prices
By Oregonian2 on 6/2/2008 4:03:47 PM , Rating: 2
P.S. - One can also look at it as a technology to replace Postscript (something that was Adobe's as well).

RE: High Prices
By mmntech on 6/2/2008 1:06:10 PM , Rating: 2
That and a lot of office suites now such as OpenOffice allow you to make your own PDF files with one click ease. Given that Adobe doesn't own the format, it can be implemented into any program. You don't even need to pirate Acrobat to make PDFs. Granted Acrobat does allow you to embed media into documents and it does allow you to created editable forms. I don't think those features are worth $700 though. I think Acrobat has kind of outlived it's original purpose. The software is bloated, slow, and complicated. Even the reader is like that. You need to buy the $300 basic version just to complete simple, everyday tasks, such as merging PDF files. Alternative reader programs such as Apple's Preview can do that, and it comes "free" with the OS. There are open source ones for Windows that do that too.

RE: High Prices
By glitchc on 6/2/2008 2:00:21 PM , Rating: 3
A serious question:

If PDF is an open format, why did Microsoft face such difficulties in adding the PDF export feature to Office?

RE: High Prices
By imperator3733 on 6/2/2008 2:25:51 PM , Rating: 2
That's what I was wondering. People shouldn't have to download an add-on just to make PDFs.

RE: High Prices
By TomZ on 6/2/2008 2:36:07 PM , Rating: 2
I agree, and I hope this is "fixed" in the next version of Office.

I am glad that Microsoft included this feature, and that other apps have native save to PDF functionality. Buying and maintaining Acrobat, with its endless series of bugs, was getting on my nerves, and I'm glad to stop using it.

RE: High Prices
By FITCamaro on 6/2/2008 2:38:59 PM , Rating: 5
Its open to everyone else. They wanted royalties from Microsoft. Because they can pay them. Hence why Microsoft gave them the finger and pulled support for PDFs from Office 2007.

Also why I get pissed when people complain about Office 2007 not having native PDF support. Blame Adobe, not Microsoft.

RE: High Prices
By Ihmemies on 6/2/2008 3:16:53 PM , Rating: 2
Office 2007 doesn't allow you to save files as PDF by default, but you can download a file which enables saving as PDF from

Of course it's extra effort, but better than installing some gimmick "print as pdf" plugins.

RE: High Prices
By gyranthir on 6/2/2008 2:08:35 PM , Rating: 3

Anyone may create applications that read and write PDF files without having to pay royalties to Adobe Systems; Adobe holds patents to PDF, but licenses them for royalty-free use in developing software complying with its PDF specification.

RE: High Prices
By gyranthir on 6/2/2008 2:37:21 PM , Rating: 2
True, but these really aren't typical consumer products.

The same thoughts about torrents holds true for Microsoft office and other tools that are used for conducting business, or doing homework. (these are more typical consumer products).

All of you know the deal and the consequences of pirating software etc.

RE: High Prices
By AlexWade on 6/2/2008 3:41:14 PM , Rating: 2
At those prices, it would be cheaper to get the free ColdFusion version, which allows for local access and one external IP address, and use the built-in feature of ColdFusion to make PDF's. All you need is little web page creation experience and a ColdFusion tag, and you are done. I'll bet ColdFusion will support all of the new features in Acrobat.

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