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Toshiba and Canon claim SED TVs will be here in two years, but will the price be competitive?

Reuters reports that the joint surface-conduction electron-emitter display venture between Canon and Toshiba will have to wait an extra year or so.  At the Consumer Electronics Show in Las Vegas two months ago, the two companies announced that SED displays are just inside a year for commercial use

With the cost of LCD and Plasma TVs in near freefall, for SED TVs to gain any market acceptance, the technology needs a dramaticly cheaper cost or dramatically apparent feature.  Right now, DLP and similar technologies dominate the high fidelity market while LCD and Plasma TVs have dropped so much in cost that SED has a difficult task ahead of itself to really unseat either technology. 

For example, low end 37" LCD TVs used to cost approximately $2,000 about this time of the year in 2004.  Today, you can walk into any Costco or Frys and pick up a 37" Syntax LCD for $1,300.  The price drop is even more dramatic for larger sized LCDs.  DLP prices have experienced similar drops, but have also increased resolution dramatically in the last two years.  For SED to really have a fighting chance out of the gate, Toshiba-Canon would need a 37" to 40" SED TV for under $1,500 to compete with sub-$1,000 LCD TVs of the same size. 

Toshiba and Canon have promised nearly $2B USD to keeping SED technology afloat, though Intel made similar promises in 2002 with LCoS technology. 


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HDMI Slowdown?
By thomasxstewart on 3/13/2006 11:39:15 AM , Rating: 1
Really wanted to buy SED, yet I'm not sure if any built in ATSC compliant sets that Will work in 2010 are even made today, let alone HDTV. Maybe some slowdown is HDMI interface, it is still unfinalized standard with chipsets not roadmapped for another year. As HDMI is only DRCP COMPLIANT standard, we are all stuck awaiting processors & mainboards that can deliver HDMI signal & that may be good reason not to early market any new technology, people are going to be angry all present equipment won't play in full capacity ever & SED may be awaitng finalization of new standards to start clean marketing bill.Signed:PHYSICIAN THOMAS STEWART VON DRASHEK M.D.




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