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Toshiba and Canon claim SED TVs will be here in two years, but will the price be competitive?

Reuters reports that the joint surface-conduction electron-emitter display venture between Canon and Toshiba will have to wait an extra year or so.  At the Consumer Electronics Show in Las Vegas two months ago, the two companies announced that SED displays are just inside a year for commercial use

With the cost of LCD and Plasma TVs in near freefall, for SED TVs to gain any market acceptance, the technology needs a dramaticly cheaper cost or dramatically apparent feature.  Right now, DLP and similar technologies dominate the high fidelity market while LCD and Plasma TVs have dropped so much in cost that SED has a difficult task ahead of itself to really unseat either technology. 

For example, low end 37" LCD TVs used to cost approximately $2,000 about this time of the year in 2004.  Today, you can walk into any Costco or Frys and pick up a 37" Syntax LCD for $1,300.  The price drop is even more dramatic for larger sized LCDs.  DLP prices have experienced similar drops, but have also increased resolution dramatically in the last two years.  For SED to really have a fighting chance out of the gate, Toshiba-Canon would need a 37" to 40" SED TV for under $1,500 to compete with sub-$1,000 LCD TVs of the same size. 

Toshiba and Canon have promised nearly $2B USD to keeping SED technology afloat, though Intel made similar promises in 2002 with LCoS technology. 

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RE: Marketing.
By cgrecu77 on 3/12/2006 3:30:50 PM , Rating: 2
what are u talking about, i have about 30 HDTV stations (in canada, so I'd assume in us they have even more) including 5 sports channels and virtually all us superstations + the movie network(hbo like for canada I think).
it's true that not all of them are 100% hdtv content, but there's still plenty of hdtv content. watching discovery channel in hd is better than going to the zoo :)

RE: Marketing.
By Xenoterranos on 3/12/2006 9:53:48 PM , Rating: 2
then again, you're willing to pay for that HD content. All my relatives (think "OOH SHINY ROCK! How much?") have old-tech "HD-TV's" that they bought recently for "Such a good deal" because they here "A great price for a screen so big". I would guess that they represent the vast majority of america. Their HD screens (54in and up to 70in) cater to basic cable and mostly full-screen dvd's. I tried to talk sense into them, but I've long given up. God I hate Conn's salesmen , Best Buy's not "so" bad, and we don't have a Fry's in San Antonio :(

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