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Toshiba and Canon claim SED TVs will be here in two years, but will the price be competitive?

Reuters reports that the joint surface-conduction electron-emitter display venture between Canon and Toshiba will have to wait an extra year or so.  At the Consumer Electronics Show in Las Vegas two months ago, the two companies announced that SED displays are just inside a year for commercial use

With the cost of LCD and Plasma TVs in near freefall, for SED TVs to gain any market acceptance, the technology needs a dramaticly cheaper cost or dramatically apparent feature.  Right now, DLP and similar technologies dominate the high fidelity market while LCD and Plasma TVs have dropped so much in cost that SED has a difficult task ahead of itself to really unseat either technology. 

For example, low end 37" LCD TVs used to cost approximately $2,000 about this time of the year in 2004.  Today, you can walk into any Costco or Frys and pick up a 37" Syntax LCD for $1,300.  The price drop is even more dramatic for larger sized LCDs.  DLP prices have experienced similar drops, but have also increased resolution dramatically in the last two years.  For SED to really have a fighting chance out of the gate, Toshiba-Canon would need a 37" to 40" SED TV for under $1,500 to compete with sub-$1,000 LCD TVs of the same size. 

Toshiba and Canon have promised nearly $2B USD to keeping SED technology afloat, though Intel made similar promises in 2002 with LCoS technology. 

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RE: Marketing.
By masher2 on 3/12/2006 12:20:48 PM , Rating: 2
Are you attempting to suggest that SED is some "techno-gimmick" with no real advantage for the consumer?

RE: Marketing.
By byonic on 3/12/2006 12:41:49 PM , Rating: 1
Even the best TV is worthless without the content.

The typical HDTV owner doesn't even have a HD feed; so for all intents and purposes, he or she is getting a worse picture. The kicker is, they'll argue that it looks better than what they had. In the cases that the person admits their new TV looks worse. They'll keep it! Because they're too lazy to pack it up and return it.

HDTV is a joke without worthwhile content, and the consumer is the mark.

RE: Marketing.
By cgrecu77 on 3/12/2006 3:30:50 PM , Rating: 2
what are u talking about, i have about 30 HDTV stations (in canada, so I'd assume in us they have even more) including 5 sports channels and virtually all us superstations + the movie network(hbo like for canada I think).
it's true that not all of them are 100% hdtv content, but there's still plenty of hdtv content. watching discovery channel in hd is better than going to the zoo :)

RE: Marketing.
By Xenoterranos on 3/12/2006 9:53:48 PM , Rating: 2
then again, you're willing to pay for that HD content. All my relatives (think "OOH SHINY ROCK! How much?") have old-tech "HD-TV's" that they bought recently for "Such a good deal" because they here "A great price for a screen so big". I would guess that they represent the vast majority of america. Their HD screens (54in and up to 70in) cater to basic cable and mostly full-screen dvd's. I tried to talk sense into them, but I've long given up. God I hate Conn's salesmen , Best Buy's not "so" bad, and we don't have a Fry's in San Antonio :(

RE: Marketing.
By masher2 on 3/12/2006 11:21:22 PM , Rating: 2
> "The typical HDTV owner doesn't even have a HD feed"

Once again, you don't have a clue what you're talking about. I know a dozen or two people with HDTV's (including myself). All of them have at least one HD programming source.

I'm sure some HDTV owners have no HD material, but this hardly makes the entire product line a scam sold to "marks". Many millions of people have been enjoying HD quality for several years now. If you're still using a 13" B&W tube set, don't expect the rest of us to do likewise.

"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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