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Toshiba and Canon claim SED TVs will be here in two years, but will the price be competitive?

Reuters reports that the joint surface-conduction electron-emitter display venture between Canon and Toshiba will have to wait an extra year or so.  At the Consumer Electronics Show in Las Vegas two months ago, the two companies announced that SED displays are just inside a year for commercial use

With the cost of LCD and Plasma TVs in near freefall, for SED TVs to gain any market acceptance, the technology needs a dramaticly cheaper cost or dramatically apparent feature.  Right now, DLP and similar technologies dominate the high fidelity market while LCD and Plasma TVs have dropped so much in cost that SED has a difficult task ahead of itself to really unseat either technology. 

For example, low end 37" LCD TVs used to cost approximately $2,000 about this time of the year in 2004.  Today, you can walk into any Costco or Frys and pick up a 37" Syntax LCD for $1,300.  The price drop is even more dramatic for larger sized LCDs.  DLP prices have experienced similar drops, but have also increased resolution dramatically in the last two years.  For SED to really have a fighting chance out of the gate, Toshiba-Canon would need a 37" to 40" SED TV for under $1,500 to compete with sub-$1,000 LCD TVs of the same size. 

Toshiba and Canon have promised nearly $2B USD to keeping SED technology afloat, though Intel made similar promises in 2002 with LCoS technology. 

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By byonic on 3/12/2006 12:19:03 PM , Rating: 1
Isn't a very hard sell. Sometimes I think advertisers are testing people to see just how dumb consumers are.

(Bill and Bob in the R&D lab at Plastic Junk Inc.)
Bill: Bob, what have you got there?
Bob: I call it a solid flavor injector.
Bill: It looks like a giant hypodermic syringe.
Bob: That's exactly what it is.
Bill: So how can this product be marketed?
Bob: We sell it on an informercial for $30 a pop as a means of injecting various herbs and spices into meat.
Bill That's genius, but don't you think that $30 is a bit high?
Bob Let's try it out.
Bob Well, we sold 100,000 of them.
Bill Brilliant! Now, let's make a follow-up product and throw the syringe in for free as part of a "deal."

You can imagine some R&D guys sitting in a lab full of techno-junk trying to come up with ways of hocking their failures. People will buy anything with the right sales-pitch.

RE: Marketing.
By masher2 on 3/12/2006 12:20:48 PM , Rating: 2
Are you attempting to suggest that SED is some "techno-gimmick" with no real advantage for the consumer?

RE: Marketing.
By byonic on 3/12/2006 12:41:49 PM , Rating: 1
Even the best TV is worthless without the content.

The typical HDTV owner doesn't even have a HD feed; so for all intents and purposes, he or she is getting a worse picture. The kicker is, they'll argue that it looks better than what they had. In the cases that the person admits their new TV looks worse. They'll keep it! Because they're too lazy to pack it up and return it.

HDTV is a joke without worthwhile content, and the consumer is the mark.

RE: Marketing.
By cgrecu77 on 3/12/2006 3:30:50 PM , Rating: 2
what are u talking about, i have about 30 HDTV stations (in canada, so I'd assume in us they have even more) including 5 sports channels and virtually all us superstations + the movie network(hbo like for canada I think).
it's true that not all of them are 100% hdtv content, but there's still plenty of hdtv content. watching discovery channel in hd is better than going to the zoo :)

RE: Marketing.
By Xenoterranos on 3/12/2006 9:53:48 PM , Rating: 2
then again, you're willing to pay for that HD content. All my relatives (think "OOH SHINY ROCK! How much?") have old-tech "HD-TV's" that they bought recently for "Such a good deal" because they here "A great price for a screen so big". I would guess that they represent the vast majority of america. Their HD screens (54in and up to 70in) cater to basic cable and mostly full-screen dvd's. I tried to talk sense into them, but I've long given up. God I hate Conn's salesmen , Best Buy's not "so" bad, and we don't have a Fry's in San Antonio :(

RE: Marketing.
By masher2 on 3/12/2006 11:21:22 PM , Rating: 2
> "The typical HDTV owner doesn't even have a HD feed"

Once again, you don't have a clue what you're talking about. I know a dozen or two people with HDTV's (including myself). All of them have at least one HD programming source.

I'm sure some HDTV owners have no HD material, but this hardly makes the entire product line a scam sold to "marks". Many millions of people have been enjoying HD quality for several years now. If you're still using a 13" B&W tube set, don't expect the rest of us to do likewise.

RE: Marketing.
By abhaxus on 3/12/2006 8:28:51 PM , Rating: 2
there you are again with your ridiculous flaming of technology. i am limited to cable in my apartment and can't get DishHD, but I still have 12 HD channels. with my DVR, that gives me enough content that I rarely have to watch anything in SD unless it's an older show thats being re-run.

if SED looks as good as it's supposed to (which I doubt it will look better than today's plasmas) then i would love to see it on the market at a competitive price. with LCDs falling like they are currently doing I don't see how it can be competitive though. with my limited budget a 32" LCD is in my price range although I will continue to hold off until 1080p becomes more standard.

RE: Marketing.
By Xenoterranos on 3/12/2006 9:56:32 PM , Rating: 2
At the get-go, the picture sharpness probably won't be as good as plasma, but the contrast ratio will be much better. Color will be arguably better, and power consumption will probably be lower (as wel as heat output).

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