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Microsoft resets finish line to 100 million after winning the 10 million unit dash

According to the latest NPD console sales numbers, Microsoft holds the lead in terms of total current-generation console sales in the U.S. with 10 million Xbox 360 sold. Microsoft touted this number as being particularly significant as it believes the first to this milestone wins the generation overall.

“This year will be the largest in the history of the video game industry, with Xbox 360 leading the charge in the U.S. and abroad,” said Don Mattrick, senior vice president of the Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft. “History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry.”

More than 19 million Xbox 360 consoles have sold worldwide – a number already eclipsed by the Nintendo Wii on the global scale with 25 million total units sold. The Wii with 8.8 million in the U.S. is also rapidly gaining on Xbox 360 and is selling at a quicker pace, despite having launched a year after Microsoft’s console. The PlayStation 3 has sold 4.1 million in the U.S., with a total of more than 12 million worldwide.

One area that the Xbox 360 is the undisputed leader in is the online space, where there are currently more than 12 million Xbox Live subscribers.

“Perhaps more important is the Xbox 360 worldwide online base – 12 million Xbox Live gamers is the largest community in the connected console games sector, which represents the greatest growth opportunity in the console market and where Microsoft has been the leader for two generations,” commented Billy Pidgeon, research manager at IDC.

With the 10 million mark under its belt, Microsoft appears to now be resetting the finish line at 100 million. Microsoft Games Studios corporate VP Shane Kim said in a Wired|Game|Life interview that the console war will finally be decided “When somebody's well on their way to reaching 100 million units.”

Microsoft may have a problem reaching the 100 million mark ahead of its competitors if the Japanese market isn’t buying the Xbox 360, where the console has yet to sell 1 million units. “Well, we've always known that we weren't going to win in Japan, right?,” Kim replied. “And I think we can build a very good business, an exciting business with a pretty big installed base with success in places like North America and Europe. Even though you may not think it's big numbers, we're actually strong in Latin America as well. Canada's been a big market for us as well. So there are ways to get the scale.”

“Now, if you don't get 10 million units in Japan, can you get to 100 million units overall? I'd love to get 90 million units and have that problem. That's what we're really trying to focus on,” Kim added. “I think it's way too early to declare a winner.”



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RE: Yeah right
By Hiawa23 on 5/23/2008 8:26:02 AM , Rating: 2
I love both the PS3 & 360, don't really care about the Wii, but let's be realistic here. The only one who will have any chance at 100mill is the Wii, not the PS3 or 360 unless they don't plan on releasing another console in the next 10 years or so, or something chnages & with the economy going to hell, & high food, gas, everything prices, the Wii will look even more appealing to casual gamers. This must be a joke....

Do these guys hear themselves or are they like the Oil companies & Govt & just lie like the rest...


RE: Yeah right
By TheOneStorm on 5/23/2008 8:35:39 AM , Rating: 2
Exactly! I don't see why MS can possibly make such a ridiculous comment. They will never sell 100 mil, even 75 mil will be highly unlikely.

They only sold like 19-20 mil in 2 years (give or take), right? They've already said their next console will be in 2 years. If we go by total sales (and not current sales), they're only looking to hit 40 mil, and 50 mil if they wait 3 years. MS is all about raking in money, and they know releasing a newer, cooler, and 10k more polygons per second console is going to get them there.

Face it, Wii and PS3 is more consumer-friendly for the long-term. Sony sure didn't end the PS2 console/software sales when they released a new console. GG Microsoft.

Fyi, I have a Wii and X360 -- no PS3 here. I haven't played either in months though :)


RE: Yeah right
By Hiawa23 on 5/23/2008 8:57:24 AM , Rating: 2
Face it, Wii and PS3 is more consumer-friendly for the long-term. Sony sure didn't end the PS2 console/software sales when they released a new console. GG Microsoft.

I was with you until you brought this up. why in G's name would Sony not continue supporting the PS2 when they released the PS3 when it was so successful? Common sense!

On the other hand, Ms hand to put the Xbox1 to bed quickly. They made alot of mistakes, Nvidia was damn near raping them with every console sold which is why they took a much different route with the 360 & it(Xbox1) was released just for them to get their foot in the door. Why would they continue to support a product that cost more than it was making. Seems like simple business to me, & funny cause someone always brings this up.


RE: Yeah right
By jojo29 on 5/23/2008 10:59:58 AM , Rating: 2
Well to show that you "care" for your fanbase? See, a lot of Microsoft Xbox followers are used to the fact that once microsoft decides they want to move onto to something newer, they do it without regards to what the consumer wants, and makes them pay for it coughwindowscough.

But, see in the console market, which is always changing, consoles are built to last MINIMUM 4-5 years. Microsoft BARELY made it 4 years last generation, and decided to cut their losses, and cut the lifespan short, which to me hurt them, to be specific, it hurt their reputation. See, i dont want to spend all this money on a console that is going to be replaced in 2 years. The console market is not the PC market, and MS will realize this, this generation, and next.

Sony, on the other hand, is not by no means less greedy, its just their greed is to our benefit. See, even though they try to milk every penny out of their system as possible, it does two things for me: 1.) Saves me money, by not having to "upgrade" every 2 years, and 2.) Shows consumer loyalty, in that, they will support their system until the VERY end of it's life cycle.

Same with Nintendo. ALso, please don't defend microsoft ( or any other corporation including SOny/Nintendo) by saying " Oh, poor microsoft is losing money on the console, they HAD to cut it short, and by doing so, left all their xbox fans who just bought one that didn't know any better to rot" MS has the money, they muscled their way in the industry, they can afford it, and yes, companies do sell hardware for a loss, look at the PS3, selling it at loss STILL, and it still is gaining rapidly to MS install base, i bet at the end of this year PS3 is at MS or past it :)


RE: Yeah right
By Hiawa23 on 5/23/2008 3:28:10 PM , Rating: 2
I did not defend Microsoft at all. I could give a darn if they make one penny. I own all three of the consoles like I have always been a multiconsole gamer & I pull for no one.

You see, all that matters to me is who provides the services & software that I like. Last gen the xbox provided the most gameplay, online play for me, this gen the Xbox 360 has, I really don't know why you would insinuate that the 360 would last 2 years, cause Ms put the Xbox 1 to bed in 4, but we have to make our point, I guess.

I bought my 360 11/22/05, & it's already 08, & the 360 has all the games I like, that's all I go by, who has the games I like. I run a company myself, & when one of our product lines are not doing well, it's gets discontinued & replaced, like MS did with the Xbox, just like Sony would have done with the PS2 had it not been popular & sold hardware. That's just plain business, but you guys can go one hatin on them cause even though I loved the Xbox1 & still play mine alot to this day, it ran it's course & I think they made the best decision. By the looks of how many games gets published & sold on the 360 compared to the PS3 Wii, they ain hurtin as bad as you claim.


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