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Microsoft resets finish line to 100 million after winning the 10 million unit dash

According to the latest NPD console sales numbers, Microsoft holds the lead in terms of total current-generation console sales in the U.S. with 10 million Xbox 360 sold. Microsoft touted this number as being particularly significant as it believes the first to this milestone wins the generation overall.

“This year will be the largest in the history of the video game industry, with Xbox 360 leading the charge in the U.S. and abroad,” said Don Mattrick, senior vice president of the Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft. “History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry.”

More than 19 million Xbox 360 consoles have sold worldwide – a number already eclipsed by the Nintendo Wii on the global scale with 25 million total units sold. The Wii with 8.8 million in the U.S. is also rapidly gaining on Xbox 360 and is selling at a quicker pace, despite having launched a year after Microsoft’s console. The PlayStation 3 has sold 4.1 million in the U.S., with a total of more than 12 million worldwide.

One area that the Xbox 360 is the undisputed leader in is the online space, where there are currently more than 12 million Xbox Live subscribers.

“Perhaps more important is the Xbox 360 worldwide online base – 12 million Xbox Live gamers is the largest community in the connected console games sector, which represents the greatest growth opportunity in the console market and where Microsoft has been the leader for two generations,” commented Billy Pidgeon, research manager at IDC.

With the 10 million mark under its belt, Microsoft appears to now be resetting the finish line at 100 million. Microsoft Games Studios corporate VP Shane Kim said in a Wired|Game|Life interview that the console war will finally be decided “When somebody's well on their way to reaching 100 million units.”

Microsoft may have a problem reaching the 100 million mark ahead of its competitors if the Japanese market isn’t buying the Xbox 360, where the console has yet to sell 1 million units. “Well, we've always known that we weren't going to win in Japan, right?,” Kim replied. “And I think we can build a very good business, an exciting business with a pretty big installed base with success in places like North America and Europe. Even though you may not think it's big numbers, we're actually strong in Latin America as well. Canada's been a big market for us as well. So there are ways to get the scale.”

“Now, if you don't get 10 million units in Japan, can you get to 100 million units overall? I'd love to get 90 million units and have that problem. That's what we're really trying to focus on,” Kim added. “I think it's way too early to declare a winner.”



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RE: Wii
By ZaethDekar on 5/22/2008 2:17:26 PM , Rating: 2
and we may see another spike due to Wii Fit being out as of yesterday (and people are selling it for 150 on the street.)


RE: Wii
By afkrotch on 5/22/2008 3:05:11 PM , Rating: 2
I can see Wii Fit being a success, as Wii owners really don't have much else in the ways of new releases, current releases, or old releases. Their best games have been Nintendo releases and they aren't exactly often.


RE: Wii
By michael2k on 5/22/2008 3:59:45 PM , Rating: 2
In the past year there has been:
Resident Evil
Super Smash Brothers
Mario Kart
Zelda
Metroid
Super Paper Mario
Mario Galaxy

Not exactly a dearth of high profile games, and if you only count Nintendo titles, stil more than the average Wii-owner can play in a year!


RE: Wii
By AlphaVirus on 5/22/08, Rating: 0
RE: Wii
By michael2k on 5/22/2008 5:57:37 PM , Rating: 2
Zelda and Metroid are also Nintendo releases. My point was his other mistake; that Nintendo does not release often. My list was proof that, in fact, they did release often, more often than Microsoft and Sony combined.


RE: Wii
By Hiawa23 on 5/23/2008 8:39:36 AM , Rating: 1
In the past year there has been:

Resident Evil
Super Smash Brothers
Mario Kart
Zelda
Metroid
Super Paper Mario
Mario Galaxy


& every last one of them to me were better on the Gamecube, as the wii versions look identical or not any better, & the only improvements are the wand. I just wish you weren't forced to use th emotion controls as I don't like em at all.

Don't get me wrong, I think Nintendo has done a great job, my daughter loves her Wii, it offers me nothing as I have tried to play gmaes with the wand, & I am just a traditional gamer. All I need is HD, with some vibration, online & I am fine.

In my mind the winner will be out of the PS3 & 360 this gen & not who sells the most, but provides me with the best most software, & so far MS is doing this by a long margin but things are looking better for the PS3.

MS ought to stop making these dumb comments & concentrate on software cause no matter what they do, the Japan, Asian folks aint buying 360s.

Maybe they should start making more anime stuff & games with the big eyed characters as they seemd to like these.


"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs














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