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27 EA games last year went platinum, 15 went double platinum

In one of the biggest years ever in gaming, Electronic Arts posted a $454 million net loss in its fiscal 2008. That may come as a bit of a surprise, given that 27 of EA’s titles this year sold more than 1 million units, and 15 that sold more than 2 million.

In fiscal 2007, EA had 24 titles that surpassed the million mark, but managed a net income of $76 million. That’s not to say that EA just finished a bad year – far from it, as the games maker reported a net revenue of $3.665 billion in fiscal year ended March 31, 2008, up 19 percent as compared with $3.091 billion for the prior year.

In fact, the past fourth quarter was a record setting one, with sales up 84 percent to an impressive $1.13 billion. The record period was driven by PlayStation 3 and Xbox 360 cross-platform titles Burnout Paradise, Army of Two and Rock Band. Despite that, net loss for the quarter was $94 million as compared with a net loss of $25 million for the prior year.

The cause for the loss can be partly attributed to the acquisition of game development studios BioWare Corp. and Pandemic Studios in a deal worth $860 million. Though not exactly of the same acquisition type, EA managed to lure former top Microsoft executive Peter Moore away from the Xbox business to helm EA Sports.

It’s clear that EA’s not finished in growing its family just yet. The massive game publisher recently borrowed $1 billion from Morgan Stanley and other lenders to help finance a possible acquisition of Take-Two Interactive.

EA also had other victories during the year, including it claiming itself the number one publisher across all platforms in North America with 19 percent share and in Europe with 20 percent share. The Sims franchise surpassed the 100 million copies sold milestone, with plenty more on the way. EA also secured exclusive rights from Hasbro to create games based upon intellectual properties including Monopoly, Scrabble, Yahtzee, Nerf, Tonka and Littlest Pet Shop.

EA CEO John Riccitiello earlier this year said publically that it’s his aim to improve the management of work environment of the company’s developers and other employees. In the recent financial report, EA revealed that a December 2007 employee satisfaction survey showed significant improvement over the last appraisal in 2004. Results included a double-digit gain in employee engagement.

"A year ago, we committed to an aggressive change agenda at EA. Our employees stepped up to the challenge and we finished fiscal year 2008 with non-GAAP revenue up 30% to $4 billion – a record for any third-party publisher. Our operating margins were flat to our prior year. On balance, we're very pleased with our revenue growth, but not yet happy with our profit margins," said Riccitiello. "In fiscal 2009, we expect to deliver another $1 billion in revenue growth and to double our operating profit on the strength of our slate of titles."



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RE: The Analogy
By JonnyDough on 5/15/2008 1:04:54 AM , Rating: 2
Walmart deals in bulk, and has a huge mega stores with lots of capital investment. Could the little guy compete? No, but just because they can't compete by being a bulk seller in 50 states doesn't mean they didn't offer something of value.

We need to get it into our heads that just because the little guy is out competed in pricing does not mean that another company is "better." Most small businesses today get by because they can offer superior service and customization.

It's the consumer who fails to realize that they are bagging their own groceries at the checkout, having to wait in line at the service counter, and making minimum wage when working for a mega corporation that are to blame for the loss of their own small businesses in the end. It's as if we believe we are too stupid to compete with Walmart, so we may as well just shop there. The rise of mega large corporations was planned by the privatized bankers anyway. We're all suckers and we don't even know it. Did you know that there isn't a law that demands you pay taxes? It's a little unwritten law made up by the private banking system. You can go to prison if you don't pay them, but there isn't a law that requires you to. I'm sorry, how is that freedom again? Democracy is not real.

Watch Zeitgeist. And don't give me that stuff about "it not being researched or backed up." The sources are given, you have to find them on the site.


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