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27 EA games last year went platinum, 15 went double platinum

In one of the biggest years ever in gaming, Electronic Arts posted a $454 million net loss in its fiscal 2008. That may come as a bit of a surprise, given that 27 of EA’s titles this year sold more than 1 million units, and 15 that sold more than 2 million.

In fiscal 2007, EA had 24 titles that surpassed the million mark, but managed a net income of $76 million. That’s not to say that EA just finished a bad year – far from it, as the games maker reported a net revenue of $3.665 billion in fiscal year ended March 31, 2008, up 19 percent as compared with $3.091 billion for the prior year.

In fact, the past fourth quarter was a record setting one, with sales up 84 percent to an impressive $1.13 billion. The record period was driven by PlayStation 3 and Xbox 360 cross-platform titles Burnout Paradise, Army of Two and Rock Band. Despite that, net loss for the quarter was $94 million as compared with a net loss of $25 million for the prior year.

The cause for the loss can be partly attributed to the acquisition of game development studios BioWare Corp. and Pandemic Studios in a deal worth $860 million. Though not exactly of the same acquisition type, EA managed to lure former top Microsoft executive Peter Moore away from the Xbox business to helm EA Sports.

It’s clear that EA’s not finished in growing its family just yet. The massive game publisher recently borrowed $1 billion from Morgan Stanley and other lenders to help finance a possible acquisition of Take-Two Interactive.

EA also had other victories during the year, including it claiming itself the number one publisher across all platforms in North America with 19 percent share and in Europe with 20 percent share. The Sims franchise surpassed the 100 million copies sold milestone, with plenty more on the way. EA also secured exclusive rights from Hasbro to create games based upon intellectual properties including Monopoly, Scrabble, Yahtzee, Nerf, Tonka and Littlest Pet Shop.

EA CEO John Riccitiello earlier this year said publically that it’s his aim to improve the management of work environment of the company’s developers and other employees. In the recent financial report, EA revealed that a December 2007 employee satisfaction survey showed significant improvement over the last appraisal in 2004. Results included a double-digit gain in employee engagement.

"A year ago, we committed to an aggressive change agenda at EA. Our employees stepped up to the challenge and we finished fiscal year 2008 with non-GAAP revenue up 30% to $4 billion – a record for any third-party publisher. Our operating margins were flat to our prior year. On balance, we're very pleased with our revenue growth, but not yet happy with our profit margins," said Riccitiello. "In fiscal 2009, we expect to deliver another $1 billion in revenue growth and to double our operating profit on the strength of our slate of titles."



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RE: EA is Huge...
By Pirks on 5/14/2008 6:08:49 PM , Rating: 1
Compared to how Microsloth screwed Halo big time by allowing it to be published only on Xbox (fcked up late PC port of Halo 2 only makes things worse and Halo 1 is a joke) or how Starbreeze/2K screwed The Darkness by dropping PC port - EA is a cool publisher.

EA will publish Dead Space on PC! Woohoo! EA rocks!

2K sucks! Starbreeze sucks! And don't even start about moronic ballmerish Microsloth who's consciously killing Windows as a gaming platform by publishing their fcking games on Xbox only. Bald mutherfcker!

I'm telling ya - even though EA is far from the best gaming publisher in the world (Valve and ID are at the top right now, game quality-wise) they are much better than A LOT of other braindead publishers, I mean where the fck is GTA IV for PC? Activision is fckd beyond all recognition!

So stop bashing EA and bash reall mutherfcks like 2K, Activision and MS, these idiots are bringing PC gaming down as much as they can, and EA DOES _NOT_ DO THAT! Their decision to publish Dead Space on PC supports my point. I'm not even mentioning Crysis again - yeah, everyone COULD publish it, but Crytek went FOR EA! They HAVE NOT CHOSEN mutherfckas like idiotic MS or Activision, they went for the !_best_! PC game publisher - turns out it is !_EA_!, so eat this, stupid EA bashing lamers and just shut fck up, please, will ya?

By the way, I didn't mention Sony in my rant but I coud not give even a smallest damn about their stinking Playstation excreta, I think Nintendo beats them well and Sony simply must die as a game publisher, they are WAY worse than MS (although many people think nothing can be worse game publisher than MS but these people are clearly wrong)

P.S. hey, my rant is highly subjective and is from the point of view of hardcore PC gamer, so please, console fanboys, pass along and don't start another flame war here, my highly subjective view is that consoles are a piece of cheapo junk and the more I play Crysis on my new gaming rig - the more I get convinced in that. Sorry console fanboys, nothing personal. It's just about the game.


RE: EA is Huge...
By FITCamaro on 5/15/2008 9:19:48 AM , Rating: 2
That brings me to my next point kids. Don't smoke crack.


"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997














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