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Iron Man had no trouble with its targeted audience this past weekend.

The phrase uttered by Iron Man executives this past weekend to each other was likely "crisis averted". Some executives responsible for the movie Iron Man -- which stars Robert Downey Jr. and Gwyneth Paltrow -- expressed concerns that Grand Theft Auto IV would seriously erode the movie's opening weekend.

It appears that the Iron Man executives had little to fear when the final box office tallies came in yesterday. The movie brought in $100.7M over the weekend -- the heady tally makes it the second highest gross for a non-sequel behind Spider-Man and the tenth highest grossing movie of all time. Iron Man' returns were boosted by it showing in an impressive 4,105 theaters.

"We could not have hoped for a better way for Marvel Studios to blast off," said Marvel Studios Chairman David Maisel.

The strong showing by Iron Man in theaters reinforces the fact that big-budget Hollywood movies can still draw in an audience despite high ticket prices and a weakened economy. The results also echoed Marvel Studios president of marketing Geoff Ammer's comments last week. "The two properties can co-exist in the marketplace," said Ammer on April 27. "We believe that moviegoers will make going to see Iron Man part of their weekend plans."

For its part, Grand Theft Auto IV has pulled in record numbers of its own. Although final U.S. figures have yet to be released, estimates peg that the game will have an opening week of roughly $400M -- this would surpass the $300M high watermark set by Halo 3 in 2007.

In the UK alone, ChartTrak says that combined first-day sales for the PS3 and Xbox 360 versions of Grand Theft Auto totaled 609,000 making it the fastest selling game in the UK.

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RE: Here's the thing....
By JoshuaBuss on 5/5/2008 8:05:29 PM , Rating: 2
I'm with you Brandon.. my gf and I have only seen 2 movies in the theater since we started dating over a year and a half ago..

we've probably seen at least 75 movies and just as many TV shows at home on the 120" diagonal projector setup..

ever since I got a projector I've found it a complete waste to go out to see a movie.. in downtown Chicago it's about $10 just for one adult ticket at most theaters. I'm sorry, but I think that's ridiculous... not even counting refreshments which we'd never buy anyway.. and that gets even worse when you consider watching at home has all the benefits, really:

-the movie starts whenever you want it to start, not a pre-defined time (this is the biggest reason, really.. showtimes are a bitch to schedule around sometimes)
-don't have to deal with any kind of traffic or transportation/costs
-sit in the best location to watch, everytime, in a comfortable couch
-pause for refreshments or interruptions
-go back if you missed something
-get the right lighting
-nothing annoying going on around you
-sound at a volume you like
-etc etc..

and with my setup, the total amount of my field of vision the screen is taking up is equivalent to sitting in the 10th row of the theater, right where I'd prefer to be if I went out anyway. We just don't think there's a single advantage to going out to watch a movie and I'm surprised more people still haven't realized this....

a decent projector is less than a typical 32" flatscreen TV these days..

I hear people say things like "Oh, this is one that you have to watch in the theater!" all the time and just shake my head.. what exactly makes it better????

"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton

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