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Iron Man had no trouble with its targeted audience this past weekend.

The phrase uttered by Iron Man executives this past weekend to each other was likely "crisis averted". Some executives responsible for the movie Iron Man -- which stars Robert Downey Jr. and Gwyneth Paltrow -- expressed concerns that Grand Theft Auto IV would seriously erode the movie's opening weekend.

It appears that the Iron Man executives had little to fear when the final box office tallies came in yesterday. The movie brought in $100.7M over the weekend -- the heady tally makes it the second highest gross for a non-sequel behind Spider-Man and the tenth highest grossing movie of all time. Iron Man' returns were boosted by it showing in an impressive 4,105 theaters.

"We could not have hoped for a better way for Marvel Studios to blast off," said Marvel Studios Chairman David Maisel.

The strong showing by Iron Man in theaters reinforces the fact that big-budget Hollywood movies can still draw in an audience despite high ticket prices and a weakened economy. The results also echoed Marvel Studios president of marketing Geoff Ammer's comments last week. "The two properties can co-exist in the marketplace," said Ammer on April 27. "We believe that moviegoers will make going to see Iron Man part of their weekend plans."

For its part, Grand Theft Auto IV has pulled in record numbers of its own. Although final U.S. figures have yet to be released, estimates peg that the game will have an opening week of roughly $400M -- this would surpass the $300M high watermark set by Halo 3 in 2007.

In the UK alone, ChartTrak says that combined first-day sales for the PS3 and Xbox 360 versions of Grand Theft Auto totaled 609,000 making it the fastest selling game in the UK.

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RE: Here's the thing....
By jRaskell on 5/5/2008 1:17:49 PM , Rating: 3
I find it borderline incomprehensible that people voluntarily pay $4+ for a small bag of popcorn and $4+ for a 16-20oz drink. Is it seriously THAT hard to go a couple hours without consuming something?

Besides which, why don't you actually test your theaters policies. I have two local theaters that I can walk in with snack and beverage in hand without any problem at all. For other theaters I just put stuff in a baggy windbreaker or the GFs oversized handbag. There's absolutely nothing wrong with bringing your own stuff, regardless what the theaters try to claim. I haven't purchased anything from the theater counters in over a decade.

RE: Here's the thing....
By maverick85wd on 5/5/2008 3:00:58 PM , Rating: 2
I do the same. I haven't bought snacks at the theater pretty much ever.

drug store candy FTW!

RE: Here's the thing....
By omnicronx on 5/5/2008 3:16:13 PM , Rating: 2
I like theatre popcorn, what can I say.. my GF actually chooses the theatre (when we do go) by how good their popcorn is...

as for bringing in food.. I would like to see you try in my area, they are full blown food nazis. They even hire security dressed in plain clothes whose job it to point out people they think are bringing in food, and those trying to sneak in without paying.

Keep in my these are not even security, they merely tell security when they see something so they are around, so its more effective than you would think, I see people getting caught all the time. It really all depends where you live and what theatre you go to though..

RE: Here's the thing....
By masher2 on 5/5/2008 3:31:21 PM , Rating: 1
> "There's absolutely nothing wrong with bringing your own stuff, regardless what the theaters try to claim."

You realize the theatre itself only receives ~10% of the ticket price? No theatre can survive without the profits from concessions sales.

There's certainly nothing wrong with foregoing the concessions stand entirely, but trying to claim moral high ground by "bringing in your own stuff" is rationalization at its finest.

RE: Here's the thing....
By xsilver on 5/5/2008 8:03:34 PM , Rating: 1
AFAIK, its considerably more than 10%

It works on a 2 tier system
Opening week = more for studio
Rest of run = standard share

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