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Iron Man had no trouble with its targeted audience this past weekend.

The phrase uttered by Iron Man executives this past weekend to each other was likely "crisis averted". Some executives responsible for the movie Iron Man -- which stars Robert Downey Jr. and Gwyneth Paltrow -- expressed concerns that Grand Theft Auto IV would seriously erode the movie's opening weekend.

It appears that the Iron Man executives had little to fear when the final box office tallies came in yesterday. The movie brought in $100.7M over the weekend -- the heady tally makes it the second highest gross for a non-sequel behind Spider-Man and the tenth highest grossing movie of all time. Iron Man' returns were boosted by it showing in an impressive 4,105 theaters.

"We could not have hoped for a better way for Marvel Studios to blast off," said Marvel Studios Chairman David Maisel.

The strong showing by Iron Man in theaters reinforces the fact that big-budget Hollywood movies can still draw in an audience despite high ticket prices and a weakened economy. The results also echoed Marvel Studios president of marketing Geoff Ammer's comments last week. "The two properties can co-exist in the marketplace," said Ammer on April 27. "We believe that moviegoers will make going to see Iron Man part of their weekend plans."

For its part, Grand Theft Auto IV has pulled in record numbers of its own. Although final U.S. figures have yet to be released, estimates peg that the game will have an opening week of roughly $400M -- this would surpass the $300M high watermark set by Halo 3 in 2007.

In the UK alone, ChartTrak says that combined first-day sales for the PS3 and Xbox 360 versions of Grand Theft Auto totaled 609,000 making it the fastest selling game in the UK.



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RE: Here's the thing....
By omnicronx on 5/5/2008 11:04:42 AM , Rating: 2
I think you proved his point, for a movie and popcorn with drinks its going to cost you $30 plus at most places. Regardless if there are annoying people there or not, you can still buy the BD for less than it costs you to go to the theatre, all while being able to enjoy it in the comfort of your own home.


RE: Here's the thing....
By Locutus465 on 5/5/2008 11:16:16 AM , Rating: 2
Agreed on BD vs. the real theater. Additional advantages to BD is you don't have to deal with poorly set up theathers, i.e. the theater over powering the speakers, poor focus etc... I've heard more than one person comment that HD is better than the theater (even at 720P). In reality HD is just way more consistant than the theater. You calibrate your screen, run Adussya on your AVR, perhaps use an SPL to fine tune your sound levels and there you go. Every time you put in a bluray you get the same experience.

Hard to match that with theaters at large.


RE: Here's the thing....
By SiN on 5/5/2008 12:05:36 PM , Rating: 2
BD vs Cinema... The new media format war!

Most people will just hook everything up though and play the disk.
We have a really good cinema close by with fantastic sound, and its just generally a really exceptional cinema experiance. Except for the kids, show offs, and mobile shout boxs'.

"YEAH!!! CAN YA HEAR ME??? NO??? IN IN THE CINEMA!!! YEAH... IRON MAN. ITS CLASS"


RE: Here's the thing....
By Ashrac on 5/5/2008 12:37:13 PM , Rating: 2
I'm not sure what exactly the resolution they use for it is, But I know when I saw Iron Man at my local theatre, I went to the digital projection version, and it looked as good as any 1080p blu-ray I watch at home.


RE: Here's the thing....
By omnicronx on 5/5/2008 12:47:48 PM , Rating: 2
Better hope so, if its digital projection it should be either 2k or 4k.. much higher resolution than 1080p which is only the equivalent of around 2 megapixels.. 4k is higher than 10...
not sure what version you saw..


RE: Here's the thing....
By Locutus465 on 5/5/2008 1:27:47 PM , Rating: 2
Well hopefully your local digital projection theater is a cut above your average film based amc movie house. Typically the digital theaters are more conserened with quality than the run of the mill theater.


RE: Here's the thing....
By omnicronx on 5/5/2008 12:39:33 PM , Rating: 2
Good points, most of which are bang on to why I would rather my Home Theatre setup. Personally I can not stand the movies at the theatre anymore, I still go to multiple movies a month, but it is mostly at the drive in where I can usually see up to 3 movies to 10 bucks, while getting to talk and do what I want in my car. I know there are not many drive-in's anymore, but if you can find one, there is nothing that beats the value.


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