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Iron Man had no trouble with its targeted audience this past weekend.

The phrase uttered by Iron Man executives this past weekend to each other was likely "crisis averted". Some executives responsible for the movie Iron Man -- which stars Robert Downey Jr. and Gwyneth Paltrow -- expressed concerns that Grand Theft Auto IV would seriously erode the movie's opening weekend.

It appears that the Iron Man executives had little to fear when the final box office tallies came in yesterday. The movie brought in $100.7M over the weekend -- the heady tally makes it the second highest gross for a non-sequel behind Spider-Man and the tenth highest grossing movie of all time. Iron Man' returns were boosted by it showing in an impressive 4,105 theaters.

"We could not have hoped for a better way for Marvel Studios to blast off," said Marvel Studios Chairman David Maisel.

The strong showing by Iron Man in theaters reinforces the fact that big-budget Hollywood movies can still draw in an audience despite high ticket prices and a weakened economy. The results also echoed Marvel Studios president of marketing Geoff Ammer's comments last week. "The two properties can co-exist in the marketplace," said Ammer on April 27. "We believe that moviegoers will make going to see Iron Man part of their weekend plans."

For its part, Grand Theft Auto IV has pulled in record numbers of its own. Although final U.S. figures have yet to be released, estimates peg that the game will have an opening week of roughly $400M -- this would surpass the $300M high watermark set by Halo 3 in 2007.

In the UK alone, ChartTrak says that combined first-day sales for the PS3 and Xbox 360 versions of Grand Theft Auto totaled 609,000 making it the fastest selling game in the UK.

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RE: Halo still wins?
By 325hhee on 5/5/2008 10:40:43 AM , Rating: 2
This movie was "swell", but I can tell ya, some people that play GTA, already downloaded the movie via what ever torrent, warez, hax site out there.

What Hollywood forgets, there are 12 yr old and younger that wants to see it, hence, a parent, or parents will take them and their kid(s) to see it. Already that's 2 tickets at minimum sold. And the trailer looks good, there hasn't been a good super hero movie in a while, X2, X3, FF4 1&2, Spiderman 3, Superman Returns, all sucked.

That given, people are looking for something new, and hopefully non cliche, Ironman delivered. Robert is good for the role as he can use his past experience with drugs and alcohol to relate to Tony Stark's addiction. I just figured Tony would be a couple of more years older, but I like RD, he's a good actor, he's talented and doesn't suck. I can care less about his personal life, I like his movies.

Those people that play GTA are also the kind that would watch this movie as well. Either they'll download it, or actually get off their butts and go to the theater. I even know a few guilds in a couple of MMoRPGs that said, we're not raiding this Friday, because Ironman is coming out.

RE: Halo still wins?
By Locutus465 on 5/5/2008 10:46:32 AM , Rating: 2
Yeeowza... I actually liked every comic book movie you called out as sucking...

RE: Halo still wins?
By bighairycamel on 5/5/2008 11:35:45 AM , Rating: 2
You forgot to add Spider-man 1 and 2 to that list. And Ghost Rider. And Blade 3.

RE: Halo still wins?
By Chernobyl68 on 5/5/2008 12:44:38 PM , Rating: 2
I though blade 3 was cool...

His name's Pac-Man. We've been porting the vampire gene into other species, experimenting.
You made a goddamn vampire Pomeranian?

RE: Halo still wins?
By LatinMessiah on 5/5/2008 2:34:47 PM , Rating: 2
Blade 2 and 3 killed my interest in Blade. I still hold part 1 close to heart though.

"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke

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