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Iron Man had no trouble with its targeted audience this past weekend.

The phrase uttered by Iron Man executives this past weekend to each other was likely "crisis averted". Some executives responsible for the movie Iron Man -- which stars Robert Downey Jr. and Gwyneth Paltrow -- expressed concerns that Grand Theft Auto IV would seriously erode the movie's opening weekend.

It appears that the Iron Man executives had little to fear when the final box office tallies came in yesterday. The movie brought in $100.7M over the weekend -- the heady tally makes it the second highest gross for a non-sequel behind Spider-Man and the tenth highest grossing movie of all time. Iron Man' returns were boosted by it showing in an impressive 4,105 theaters.

"We could not have hoped for a better way for Marvel Studios to blast off," said Marvel Studios Chairman David Maisel.

The strong showing by Iron Man in theaters reinforces the fact that big-budget Hollywood movies can still draw in an audience despite high ticket prices and a weakened economy. The results also echoed Marvel Studios president of marketing Geoff Ammer's comments last week. "The two properties can co-exist in the marketplace," said Ammer on April 27. "We believe that moviegoers will make going to see Iron Man part of their weekend plans."

For its part, Grand Theft Auto IV has pulled in record numbers of its own. Although final U.S. figures have yet to be released, estimates peg that the game will have an opening week of roughly $400M -- this would surpass the $300M high watermark set by Halo 3 in 2007.

In the UK alone, ChartTrak says that combined first-day sales for the PS3 and Xbox 360 versions of Grand Theft Auto totaled 609,000 making it the fastest selling game in the UK.

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RE: Here's the thing....
By Brandon Hill on 5/5/2008 10:39:47 AM , Rating: 5
The only thing is, the way prices are nowadays, it's costs me around $25 to go to the theater and watch a movie with my GF after drinks/popcorn. And I have to deal with idiots, cell phones, people cheering/laughing, etc.

I normally get my Blu-ray movies for less than that amount and I can watch them at my on leisure on my HDTV with 5.1 surround system. It's not exactly the same thing as watching it on the big screen, but it's more enjoyable for us.

And considering that the movies are released on DVD/Blu-ray just a few months after the big screen debut is also a big plus.

Another thing is, if I am inclined enough to go and see a movie, there's a 99% chance that I will buy it on DVD/Blu-ray. I'd rather just make the outlay ONCE.

RE: Here's the thing....
By noxipoo on 5/5/2008 10:52:23 AM , Rating: 5
big shot editor at this cash cow of a website can't afford to take the ladies out to a $25 movie? it's cheaper than dinner!

RE: Here's the thing....
By Brandon Hill on 5/5/2008 10:55:01 AM , Rating: 2
I'm just a cheapskate... and it also plays in my favor that my GF doesn't like movie theaters that much anyway :)

RE: Here's the thing....
By JoshuaBuss on 5/5/2008 8:05:29 PM , Rating: 2
I'm with you Brandon.. my gf and I have only seen 2 movies in the theater since we started dating over a year and a half ago..

we've probably seen at least 75 movies and just as many TV shows at home on the 120" diagonal projector setup..

ever since I got a projector I've found it a complete waste to go out to see a movie.. in downtown Chicago it's about $10 just for one adult ticket at most theaters. I'm sorry, but I think that's ridiculous... not even counting refreshments which we'd never buy anyway.. and that gets even worse when you consider watching at home has all the benefits, really:

-the movie starts whenever you want it to start, not a pre-defined time (this is the biggest reason, really.. showtimes are a bitch to schedule around sometimes)
-don't have to deal with any kind of traffic or transportation/costs
-sit in the best location to watch, everytime, in a comfortable couch
-pause for refreshments or interruptions
-go back if you missed something
-get the right lighting
-nothing annoying going on around you
-sound at a volume you like
-etc etc..

and with my setup, the total amount of my field of vision the screen is taking up is equivalent to sitting in the 10th row of the theater, right where I'd prefer to be if I went out anyway. We just don't think there's a single advantage to going out to watch a movie and I'm surprised more people still haven't realized this....

a decent projector is less than a typical 32" flatscreen TV these days..

I hear people say things like "Oh, this is one that you have to watch in the theater!" all the time and just shake my head.. what exactly makes it better????

RE: Here's the thing....
By jnn4v on 5/5/2008 11:09:59 AM , Rating: 5
For some reason, my wife insists on eating dinner every night, regardless of whether or not we attend a movie...

RE: Here's the thing....
By SiN on 5/5/2008 11:38:09 AM , Rating: 2

RE: Here's the thing....
By FITCamaro on 5/5/2008 12:16:12 PM , Rating: 4
I like to eat dinner every night too. But if my ass can get in the kitchen, then put hers there too!

(For those of you without a sense of humor, this was a joke)

RE: Here's the thing....
By SiN on 5/5/2008 12:28:27 PM , Rating: 2
No it wasn't SEXIST!!!

RE: Here's the thing....
By othercents on 5/5/08, Rating: 0
RE: Here's the thing....
By Brandon Hill on 5/5/2008 11:04:33 AM , Rating: 2
"IF" I go to the theater, it's usually the matinée (again, cheapskate). So the tickets are usually $5-7 bucks a piece (at a nice theater) + cost of food/drinks.

But again, it's still more enjoyable to watch a movie at home IMHO on my comfortable couch.

RE: Here's the thing....
By therealnickdanger on 5/5/2008 12:12:21 PM , Rating: 5
Not to mention the other "benefits" of being alone with your woman at home.

RE: Here's the thing....
By FITCamaro on 5/5/2008 12:19:08 PM , Rating: 5
After movie sex is always fun. Or during movie. Before movie. Hell, anytime.

RE: Here's the thing....
By jRaskell on 5/5/2008 1:17:49 PM , Rating: 3
I find it borderline incomprehensible that people voluntarily pay $4+ for a small bag of popcorn and $4+ for a 16-20oz drink. Is it seriously THAT hard to go a couple hours without consuming something?

Besides which, why don't you actually test your theaters policies. I have two local theaters that I can walk in with snack and beverage in hand without any problem at all. For other theaters I just put stuff in a baggy windbreaker or the GFs oversized handbag. There's absolutely nothing wrong with bringing your own stuff, regardless what the theaters try to claim. I haven't purchased anything from the theater counters in over a decade.

RE: Here's the thing....
By maverick85wd on 5/5/2008 3:00:58 PM , Rating: 2
I do the same. I haven't bought snacks at the theater pretty much ever.

drug store candy FTW!

RE: Here's the thing....
By omnicronx on 5/5/2008 3:16:13 PM , Rating: 2
I like theatre popcorn, what can I say.. my GF actually chooses the theatre (when we do go) by how good their popcorn is...

as for bringing in food.. I would like to see you try in my area, they are full blown food nazis. They even hire security dressed in plain clothes whose job it to point out people they think are bringing in food, and those trying to sneak in without paying.

Keep in my these are not even security, they merely tell security when they see something so they are around, so its more effective than you would think, I see people getting caught all the time. It really all depends where you live and what theatre you go to though..

RE: Here's the thing....
By masher2 on 5/5/2008 3:31:21 PM , Rating: 1
> "There's absolutely nothing wrong with bringing your own stuff, regardless what the theaters try to claim."

You realize the theatre itself only receives ~10% of the ticket price? No theatre can survive without the profits from concessions sales.

There's certainly nothing wrong with foregoing the concessions stand entirely, but trying to claim moral high ground by "bringing in your own stuff" is rationalization at its finest.

RE: Here's the thing....
By xsilver on 5/5/2008 8:03:34 PM , Rating: 1
AFAIK, its considerably more than 10%

It works on a 2 tier system
Opening week = more for studio
Rest of run = standard share

RE: Here's the thing....
By omnicronx on 5/5/2008 11:04:42 AM , Rating: 2
I think you proved his point, for a movie and popcorn with drinks its going to cost you $30 plus at most places. Regardless if there are annoying people there or not, you can still buy the BD for less than it costs you to go to the theatre, all while being able to enjoy it in the comfort of your own home.

RE: Here's the thing....
By Locutus465 on 5/5/2008 11:16:16 AM , Rating: 2
Agreed on BD vs. the real theater. Additional advantages to BD is you don't have to deal with poorly set up theathers, i.e. the theater over powering the speakers, poor focus etc... I've heard more than one person comment that HD is better than the theater (even at 720P). In reality HD is just way more consistant than the theater. You calibrate your screen, run Adussya on your AVR, perhaps use an SPL to fine tune your sound levels and there you go. Every time you put in a bluray you get the same experience.

Hard to match that with theaters at large.

RE: Here's the thing....
By SiN on 5/5/2008 12:05:36 PM , Rating: 2
BD vs Cinema... The new media format war!

Most people will just hook everything up though and play the disk.
We have a really good cinema close by with fantastic sound, and its just generally a really exceptional cinema experiance. Except for the kids, show offs, and mobile shout boxs'.


RE: Here's the thing....
By Ashrac on 5/5/2008 12:37:13 PM , Rating: 2
I'm not sure what exactly the resolution they use for it is, But I know when I saw Iron Man at my local theatre, I went to the digital projection version, and it looked as good as any 1080p blu-ray I watch at home.

RE: Here's the thing....
By omnicronx on 5/5/2008 12:47:48 PM , Rating: 2
Better hope so, if its digital projection it should be either 2k or 4k.. much higher resolution than 1080p which is only the equivalent of around 2 megapixels.. 4k is higher than 10...
not sure what version you saw..

RE: Here's the thing....
By Locutus465 on 5/5/2008 1:27:47 PM , Rating: 2
Well hopefully your local digital projection theater is a cut above your average film based amc movie house. Typically the digital theaters are more conserened with quality than the run of the mill theater.

RE: Here's the thing....
By omnicronx on 5/5/2008 12:39:33 PM , Rating: 2
Good points, most of which are bang on to why I would rather my Home Theatre setup. Personally I can not stand the movies at the theatre anymore, I still go to multiple movies a month, but it is mostly at the drive in where I can usually see up to 3 movies to 10 bucks, while getting to talk and do what I want in my car. I know there are not many drive-in's anymore, but if you can find one, there is nothing that beats the value.

RE: Here's the thing....
By Reclaimer77 on 5/5/2008 7:06:32 PM , Rating: 2
You have got to be kidding me. $25 for two people including popcorn and drinks. You must be going to the cheap theatre especially since you have idiots with cell phones. Go to a nicer theatre.

I agree. After having three or four movie experiences ruined by minoriti-errr I mean 'urban' people at my local theater, I now drive about 5 extra miles to a theater in a much nicer neighborhood. What a difference ! And its not like I pay more either.

Watching movies at home is nice. But for movies like this life is just too short to wait for it to come out on DVD.

RE: Here's the thing....
By StormEffect on 5/5/2008 7:52:41 PM , Rating: 2
In my hometown (Las Vegas) it is the rich white loud kids, in their 20 person groups, that ruin movies. Boston, where I go to University, it is more the minority group... (I don't know why), but it is always them in the back screaming obscenities during the movie. The theater I usually go to also happens to be the most famous, high-end theatre in the city, so it isn't a crappy theater issue. I remember this one dude a few rows down who told the loud *minority* kids in the back to shutup during the sad scenes in No Country for Old Men, and they proceded to get in his face and knock him around DURING THE MOVIE. Way to go guys, enforce those negative stereotypes.

RE: Here's the thing....
By jvillaro on 5/5/2008 7:24:42 PM , Rating: 2
Sh!t i just went to see it and this a$$h0le talked on his phone for about 5 min.
I was going to politely ask him if we should turn the movies sound down or even pause it cause I bet it was so veeeeery important. But I didn't i was afraid I was going to shove the phone down his throat and then I'd miss the rest of the movie that was suprisingly good.
At the end it reminded me why I prefer to watch movies at home.

"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson

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