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Iron Man had no trouble with its targeted audience this past weekend.

The phrase uttered by Iron Man executives this past weekend to each other was likely "crisis averted". Some executives responsible for the movie Iron Man -- which stars Robert Downey Jr. and Gwyneth Paltrow -- expressed concerns that Grand Theft Auto IV would seriously erode the movie's opening weekend.

It appears that the Iron Man executives had little to fear when the final box office tallies came in yesterday. The movie brought in $100.7M over the weekend -- the heady tally makes it the second highest gross for a non-sequel behind Spider-Man and the tenth highest grossing movie of all time. Iron Man' returns were boosted by it showing in an impressive 4,105 theaters.

"We could not have hoped for a better way for Marvel Studios to blast off," said Marvel Studios Chairman David Maisel.

The strong showing by Iron Man in theaters reinforces the fact that big-budget Hollywood movies can still draw in an audience despite high ticket prices and a weakened economy. The results also echoed Marvel Studios president of marketing Geoff Ammer's comments last week. "The two properties can co-exist in the marketplace," said Ammer on April 27. "We believe that moviegoers will make going to see Iron Man part of their weekend plans."

For its part, Grand Theft Auto IV has pulled in record numbers of its own. Although final U.S. figures have yet to be released, estimates peg that the game will have an opening week of roughly $400M -- this would surpass the $300M high watermark set by Halo 3 in 2007.

In the UK alone, ChartTrak says that combined first-day sales for the PS3 and Xbox 360 versions of Grand Theft Auto totaled 609,000 making it the fastest selling game in the UK.

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RE: Here's the thing....
By masher2 on 5/5/2008 10:05:55 AM , Rating: 2
> "Exactly what I was thinking (although Batman Begins was a close 2nd)"

I'd put Batman Begins first myself, as the only comic adaptation that doesn't insult the viewer's intelligence. Admittedly, Downey was highly entertaining in the role of Stark, though.

RE: Here's the thing....
By bighairycamel on 5/5/2008 10:29:02 AM , Rating: 2
I'd put Batman Begins first myself, as the only comic adaptation that doesn't insult the viewer's intelligence.

What does that mean exactly. One thing I really loved about this movie is that they didnt try to scientifically explain anything while not dumbing it down at the same time. The thing about comic-based movies is that they're fantasy movies. Characters like Tony Stark,Reed Richards and Victor Von Doom could basically make any fantastic little invention they wanted to. I don't want a comic based movie to try and follow laws of science.

RE: Here's the thing....
By masher2 on 5/5/2008 10:43:49 AM , Rating: 2
> "I don't want a comic based movie to try and follow laws of science. "

That's a valid viewpoint. However, I enjoyed BB specifically because it did follow the 'laws of science' relatively closely, didn't strain credulity or the suspension of disbelief, and included a set of psychologically complex characters, rather than stock heroes and supervillains.

By therealnickdanger on 5/5/2008 12:19:27 PM , Rating: 2
Good Lord, mash, how do you survive sitting through movies like Star Wars? :P

I definitely agree about Batman Begins though, it was much deeper than Iron Man, but then that's the fundamental difference between Stark and Wayne's characters.

RE: Here's the thing....
By StormEffect on 5/5/2008 7:58:23 PM , Rating: 2
Yeah, no offence dude, but you must have a hard time enjoying ANY media. It's hard not to be when you have the ability to disseminate the failings and inconsistencies around you in such vivid detail.

Either that or you "dumb yourself down" for entertainment's sake, but that is unlikely.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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