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OEMs scramble to get their hands on Intel's newest mobile processors.

Intel specifically designed its new Atom processors to be as energy efficient as possible while at the same time being powerful enough to handle everyday tasks requested by consumers. Intel apparently struck a nerve with manufacturers as demand is currently outstripping supply for the inexpensive 45nm processors.

"We are working closely with our customers to meet their needs," said Intel spokesman Bill Calder. "We're just seeing better-than-anticipated demand."

Although Intel declined to comment further on the extent of any Atom shortages, ASUS CEO Jerry Shen estimated that Intel likely won't be able to satisfy demand for Atom processors until Q3 2008. Shen went on to add that his company is better prepared to ride out any hiccups related to Atom shipments in its Eee PC 900.

"Unlike our competitors, we use both Intel Atom processors and Intel Celeron M processors, so this will give us a stronger advantage in guaranteeing shipments," added Shen.

The competitors that Shen is likely talking about are devices like the ECS G10IL, the MSI Wind, and Dell’s entry into the field. All of these ultra-low-cost PCs called "Netbooks" will feature Intel's Atom processor and will compete with ASUS’ Eee PC 900.

Intel's Atom isn't the only new processors vying for the attention of low-cost notebook manufacturers out there. VIA is also actively courting OEMs with its new Isaiah processors which will replace the aging, under-performing C7-M. Early performance figures show that Isaiah simply obliterates its C7-M predecessor in ALU and FPU performance.

A VIA engineer has already stated that Isaiah processors will show up in within the next few months and Everex's CloudBook Max is another likely candidate for the new 65nm processor.

As prices for computing components continue to fall at a rapid pace, consumers are beginning to flock to notebook computers at an alarming rate. Notebooks, which were once reserved for high-end consumers and businesses due to higher pricing than desktops, have now dropped to price points under $400 for well-equipped machines.

The surge in notebook sales allowed the portable machines to overtake desktops in the consumer market during 2007.



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Direct Hit
By Master Kenobi (blog) on 5/1/2008 9:45:22 AM , Rating: 5
Looks like Intel's Atom is something these companies want. Kind of sucks for Intel since they only have 3 or 4 of the 45nm Fab's which are also producing Penryn chips (also high demand) and tooling for the production of Nehalem 45nm chips later this year.




RE: Direct Hit
By PlasmaBomb on 5/1/2008 10:08:23 AM , Rating: 3
Are you saying Intel are too successful at the minute? ;)


RE: Direct Hit
By djc208 on 5/1/2008 10:22:39 AM , Rating: 2
Too successful for our good anyway. This will keep prices high on 45nm CPUs for longer than they might normally have been.

Too bad AMD is two steps behind, if they were closer they could be taking advantage of things like this, as it stands people will just take a 65nm C2D over a Phenom, then upgrade to a 45nm when the availability improves. Same with Atom, VIA may benefit from the short supply but AMD won't.


RE: Direct Hit
By dcalfine on 5/1/2008 10:23:44 AM , Rating: 2
Intel doesn't really have a competitor right now. The Atom is unique, so why hurry? They've probably begun investing in 32nm fabs already or something.

aw man, i wanted an Atom Eee though!
and maybe an Atom iPhone with 3G... that'd be the day!


RE: Direct Hit
By defter on 5/1/2008 4:18:49 PM , Rating: 2
Atom is very small, for example quad core Nehalem has almost 10x bigger die. Intel can easily ramp Atom to satisfy demand, it just takes some time to react to strong demand.


Isaiah in June
By Suomynona on 5/1/2008 10:24:19 AM , Rating: 2
If you read the comments in the blog mentioning Isaiah, it only says that Isaiah will be available in June. There's also a comment saying "we won't see one in the Mini until much later if ever. HP still hasn't decided." That's disappointing, but I guess my stimulus check will find somewhere else to go.




"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken














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