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  (Source: Paramount)
Hollywood worried gamers will ignore Iron Man

The target audience for summer blockbuster movies aren’t that different from blockbuster video games. Popcorn flicks feature fast-paced action with special effects, and hit games usually also feature intense action sequences with the latest graphical tricks. Perhaps for this reason, some Hollywood executives are sweating the release of Grand Theft Auto IV.

In particular, the Iron Man movie will hit screens at the end of this week in an environment now filled with people playing Grand Theft Auto IV. The target demographic for Iron Man shares much overlap with GTA IV, causing some concern for Hollywood.

According to the Financial Times, EA CEO John Riccitiello said that movie executives have told him they worry that GTA IV would take away from Iron Man box office. "I don't think I've ever heard of that before," he says. "There's a big reset happening now."

This isn’t the first time that Hollywood is looking at a hot game property with some trepidation. Last fall, the release of Halo 3 pulled in at $170 million on day one, eventually amounting to over $300 million on the game alone in the first week.

Money spent on games could mean less money on movie tickets – a fact that movie executives used to help explain the poor performance of The Heartbreak Kid, the film that reunited the Farrelly brothers with Ben Stiller.

Marvel Studios’ president of marketing Geoff Ammer expressed optimism for both properties sharing the same week. "The two properties can co-exist in the marketplace," he says. "We believe that moviegoers will make going to see Iron Man part of their weekend plans."

Interestingly, little mention was made of the Iron Man videogame, which also released this week on every current game console.



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By robinthakur on 5/1/2008 7:04:06 AM , Rating: 2
I took two games that came out in the last couple of generations. Despite being 27, most of the systems you name save the amiga and pc are before my time, hence while there might have been revolutionary games for the Atari ST, none of them are known to me. I don't contest that there were many revolutionary games for the PC. The context of my point, however, was in the console world, and to a great extent PC gaming is going the way of the dodo slowly but surely (and sadly).

Nintendo do consistantly make revolutionary games whether you like it or not and take a look at somewhere like Metacritic if you disagree for those two games named in my piece. (Both are generally held to be two of the greatest games of all time) They do this because aside from the franchise syndrome, they still reward innovation from their developers and take big risks from time to time. I don't see this as much from the other big two who are more content to substitute genuine gameplay innovation with incrementally better graphics and bigger marketing spends. That's why I'm pleased to again see Nintendo doing well as they have been unappreciated for too long quite frankly.

If you were a game player in the *90's* and didn't buy a console, then you missed out pure and simple as they were where most people would say the best games of the time came out. Where could you even buy a spectrum in the early 90's?? I'm not from North America i'm from the UK and everybody i knew at the time owned either a Sega console or a Nintendo, and the sales figures for those two consoles and their games would tend to contradict your assertion that two of the most popular video games consoles of all time "were not very widespread".

You make the mistake (which too many make) of believing that your opinion and experience is widespread and representative of most people's. In reality you view is rather historic in nature since most of the platforms you mention pre-date the readership of this site and therefore are pretty irrelevent to them. Have you even played GTAIV, or are you just getting in a quick flame while you wait for your spectrum game to load off of tape?


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