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  (Source: Paramount)
Hollywood worried gamers will ignore Iron Man

The target audience for summer blockbuster movies aren’t that different from blockbuster video games. Popcorn flicks feature fast-paced action with special effects, and hit games usually also feature intense action sequences with the latest graphical tricks. Perhaps for this reason, some Hollywood executives are sweating the release of Grand Theft Auto IV.

In particular, the Iron Man movie will hit screens at the end of this week in an environment now filled with people playing Grand Theft Auto IV. The target demographic for Iron Man shares much overlap with GTA IV, causing some concern for Hollywood.

According to the Financial Times, EA CEO John Riccitiello said that movie executives have told him they worry that GTA IV would take away from Iron Man box office. "I don't think I've ever heard of that before," he says. "There's a big reset happening now."

This isn’t the first time that Hollywood is looking at a hot game property with some trepidation. Last fall, the release of Halo 3 pulled in at $170 million on day one, eventually amounting to over $300 million on the game alone in the first week.

Money spent on games could mean less money on movie tickets – a fact that movie executives used to help explain the poor performance of The Heartbreak Kid, the film that reunited the Farrelly brothers with Ben Stiller.

Marvel Studios’ president of marketing Geoff Ammer expressed optimism for both properties sharing the same week. "The two properties can co-exist in the marketplace," he says. "We believe that moviegoers will make going to see Iron Man part of their weekend plans."

Interestingly, little mention was made of the Iron Man videogame, which also released this week on every current game console.



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RE: games > hollywood
By mholler on 4/29/2008 4:25:47 PM , Rating: 2
Before rushing to any conclusions I would like to see what is included in those numbers. The video game numbers obviously include hardware and software sales, but what about the movie revenue? Does it include boxoffice and DVD sales? Does it include hardware sales? I'm guessing that if/when blu-ray becomes mainstream these numbers will shift quite a bit, just like the jolt in sales the video game market received from the release of the Wii and PS3 last year.

Having spent some time as a market analyst I can tell you that before taking any report at face value you need to get behind the numbers.


RE: games > hollywood
By Noliving on 4/29/2008 4:48:29 PM , Rating: 2
The answer is obvious that it includes dvd sales and hardware considering the highest grossing movies in ticket sales were a little over 300 million dollars and there was several of them. If the movie industry was just based on ticket sales and not dvd's or hardware the movie industry would never break past the 10 billion dollar mark or even the 5 billion dollar mark.

The reason why game industry is catching up too the movie industry is not due to number in terms of sold but the price at which each item is sold at. Ticket prices range quite a bit from lets say $4(my town)-15 bucks a ticket, dvd players are around $20-50 bucks, each movie ranges from 7 bucks too 40 bucks(depending if you get the special editions). Look at the game industry, games cost as much as 60 bucks on average for the 360 and ps3 while the average price for a wii game is between 20-50 bucks. While the systems themselves are atleast 250 bucks and up. You would have to sell 10 dvd players basically to match a nintendo wii in terms of revenue and since they like around 1.8million wiis a month, 700k in the US, you would need to sell atleast 7 million dvd players to match 700k wiis in the use each month!


RE: games > hollywood
By mholler on 4/29/2008 4:56:34 PM , Rating: 2
Is the answer really that obvious or are you looking at just U.S. sales numbers. The numbers he quoted were worldwide data. According to boxofficemojo, POTC:3 alone generated $961 million with Harry Potter coming in at close to $940 million. All together they estimate the worldwide 2007 boxoffice tally at over $21 billion USD alone. Estimated revenue from home movie sales was around $23 billion for 2007.

My math might be off, but that's over $44 billion right there which in and of itself eclipses the 2007 TOTAL gaming market including both software and hardware sales. I haven't even found an estimate of DVD/Blu-Ray player sales for 2007 to add into these numbers.


RE: games > hollywood
By mholler on 4/29/2008 5:06:01 PM , Rating: 2
Sorry for the double post, but as a matter of fact the $26.7 billion dollar number the was quoted above include ONLY boxoffice receipts. Here's a link

http://cbs2.com/local/Pirates.Of.The.2.670112.html


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