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  (Source: Paramount)
Hollywood worried gamers will ignore Iron Man

The target audience for summer blockbuster movies aren’t that different from blockbuster video games. Popcorn flicks feature fast-paced action with special effects, and hit games usually also feature intense action sequences with the latest graphical tricks. Perhaps for this reason, some Hollywood executives are sweating the release of Grand Theft Auto IV.

In particular, the Iron Man movie will hit screens at the end of this week in an environment now filled with people playing Grand Theft Auto IV. The target demographic for Iron Man shares much overlap with GTA IV, causing some concern for Hollywood.

According to the Financial Times, EA CEO John Riccitiello said that movie executives have told him they worry that GTA IV would take away from Iron Man box office. "I don't think I've ever heard of that before," he says. "There's a big reset happening now."

This isn’t the first time that Hollywood is looking at a hot game property with some trepidation. Last fall, the release of Halo 3 pulled in at $170 million on day one, eventually amounting to over $300 million on the game alone in the first week.

Money spent on games could mean less money on movie tickets – a fact that movie executives used to help explain the poor performance of The Heartbreak Kid, the film that reunited the Farrelly brothers with Ben Stiller.

Marvel Studios’ president of marketing Geoff Ammer expressed optimism for both properties sharing the same week. "The two properties can co-exist in the marketplace," he says. "We believe that moviegoers will make going to see Iron Man part of their weekend plans."

Interestingly, little mention was made of the Iron Man videogame, which also released this week on every current game console.

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RE: games > hollywood
By FITCamaro on 4/29/2008 2:43:15 PM , Rating: 5
Games like GTA IV are already outdoing major blockbusters in the first weeks, or even months, revenue. While yes a game is $60 vs. $6-12 for a movie ticket, that still shows you there's far more money to be made in video games. Awesome games already have had the budget of major motion pictures for a few years now. Hell the credits for Mass Effect took like 10 f*ing minutes or more to go through.

I think some day Hollywood and video games will merge. It will be when we have Holodecks. And you'll never see my @$$ again.

RE: games > hollywood
By NEOCortex on 4/29/2008 2:52:24 PM , Rating: 3
Fact: The human race will crumble when holodecks are invented.

See Futurama episode "I dated a Robot"

RE: games > hollywood
By mholler on 4/29/2008 2:54:29 PM , Rating: 2
Yes, major game titles are outdoing major blockbusters in box office receipts, but are they doing so when dvd sales are taken into account? I don't have the answer, but it's something to think about.

"This is from the It's a science website." -- Rush Limbaugh

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