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  (Source: Paramount)
Hollywood worried gamers will ignore Iron Man

The target audience for summer blockbuster movies aren’t that different from blockbuster video games. Popcorn flicks feature fast-paced action with special effects, and hit games usually also feature intense action sequences with the latest graphical tricks. Perhaps for this reason, some Hollywood executives are sweating the release of Grand Theft Auto IV.

In particular, the Iron Man movie will hit screens at the end of this week in an environment now filled with people playing Grand Theft Auto IV. The target demographic for Iron Man shares much overlap with GTA IV, causing some concern for Hollywood.

According to the Financial Times, EA CEO John Riccitiello said that movie executives have told him they worry that GTA IV would take away from Iron Man box office. "I don't think I've ever heard of that before," he says. "There's a big reset happening now."

This isn’t the first time that Hollywood is looking at a hot game property with some trepidation. Last fall, the release of Halo 3 pulled in at $170 million on day one, eventually amounting to over $300 million on the game alone in the first week.

Money spent on games could mean less money on movie tickets – a fact that movie executives used to help explain the poor performance of The Heartbreak Kid, the film that reunited the Farrelly brothers with Ben Stiller.

Marvel Studios’ president of marketing Geoff Ammer expressed optimism for both properties sharing the same week. "The two properties can co-exist in the marketplace," he says. "We believe that moviegoers will make going to see Iron Man part of their weekend plans."

Interestingly, little mention was made of the Iron Man videogame, which also released this week on every current game console.



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games > hollywood
By nerdye on 4/29/2008 2:07:34 PM , Rating: 5
I like movies as much as the next man, but the inevitable is taking place where the market for games is growing larger than movies, and it pleases me.




RE: games > hollywood
By V3ctorPT on 4/29/2008 2:13:15 PM , Rating: 5
Starsky & Hutch VS Lego: Starwars... same happened then... c'mon...


RE: games > hollywood
By FITCamaro on 4/29/2008 2:15:41 PM , Rating: 1
I would've played a Hello Kitty game over seeing that piece of crap.


RE: games > hollywood
By therealnickdanger on 4/29/2008 2:20:43 PM , Rating: 2
LEGO Star Wars is amazing. The second was even better. I think I saw S&H on Comedy Central once... :P


RE: games > hollywood
By MrBlastman on 4/29/2008 2:30:53 PM , Rating: 3
Do it... Do it...


RE: games > hollywood
By FITCamaro on 4/29/08, Rating: -1
RE: games > hollywood
By Spivonious on 4/29/2008 2:41:26 PM , Rating: 3
Best part of an otherwise mediocre movie.


RE: games > hollywood
By gcouriel on 4/29/2008 2:59:01 PM , Rating: 2
you're really being too kind and generous to that movie!


RE: games > hollywood
By therealnickdanger on 4/29/2008 3:19:05 PM , Rating: 2
I'm not going to lie to you. It's gonna get weird.


RE: games > hollywood
By mholler on 4/29/2008 2:13:42 PM , Rating: 2
Whoa now...let's not get ahead of ourselves. The market for games has a looooooong way to go before it can challenge hollywood. This movie happens to be one that is targeted towards a gamer audience, and there is some merit to the studio's concern that a game as big as GTA could effect box office receipts, but I think you're exaggerating a bit.

And yes, I am a gamer, but at some point a reality check is necessary


RE: games > hollywood
By bnutz on 4/29/2008 2:27:41 PM , Rating: 5
Maybe hollywood needs to start making good movies that people want to see and stop blaming something else for the crap that they giving us. The heartbreak kid vs halo3, even a monkey would choose halo. Not been disrespectfully to monkeys. Although Iron Man looks be be descent, I hope it's not like Daredevil or Elktra, and Hulk which they are redoing this year.


RE: games > hollywood
By FITCamaro on 4/29/2008 2:35:20 PM , Rating: 2
They're redoing the Hulk? Or all three? I didn't even bother to see the Hulk. It looked like vomit as much as the green color of the Hulk himself.


RE: games > hollywood
By ajfink on 4/29/2008 2:50:00 PM , Rating: 2
I didn't mind The Hulk, but I'm also a huge Eric Bana fan.

Man crush, I know.


RE: games > hollywood
By darkpaw on 4/29/2008 3:11:30 PM , Rating: 2
Yah, they are actually redoing the Hulk. I don't know much about it, haven't really cared. I think it does come out later this summer though.


RE: games > hollywood
By therealnickdanger on 4/29/2008 3:54:27 PM , Rating: 3
I dunno why people were so hostile toward the Ang Lee Hulk movie - I thought it was incredible! (NPI) Bana was amazing as the meek Bruce and the CGI Hulk looked nearly identical to his comic book form. I thought Lee's comic-style editing was creative and cool, the build-up and character depth was outstanding, and the action scenes were extremely powerful. Jennifer Connelly and Sam Elliott supporting... 'nuff said!

The new Hulk movie just makes me upset. Ed Norton is great and all, but a complete universe "reset" just sucks. I was really hoping for a continuation of Lee's direction. Ah well...


RE: games > hollywood
By pxavierperez on 4/29/2008 6:43:42 PM , Rating: 1
I agree.

In my opinion Ang Lee's Hulk was probably the best movie adaptation of any Marvel's comic heros. It treated the characters and the entire genre with respect. Sadly most audience wants a dumb down brainless movie without much of a story, Just shoot-em-up action for the entire two hours. Hollywood is just supplying the demand.


RE: games > hollywood
By FITCamaro on 4/29/2008 2:43:15 PM , Rating: 5
Games like GTA IV are already outdoing major blockbusters in the first weeks, or even months, revenue. While yes a game is $60 vs. $6-12 for a movie ticket, that still shows you there's far more money to be made in video games. Awesome games already have had the budget of major motion pictures for a few years now. Hell the credits for Mass Effect took like 10 f*ing minutes or more to go through.

I think some day Hollywood and video games will merge. It will be when we have Holodecks. And you'll never see my @$$ again.


RE: games > hollywood
By NEOCortex on 4/29/2008 2:52:24 PM , Rating: 3
Fact: The human race will crumble when holodecks are invented.

See Futurama episode "I dated a Robot" http://en.wikipedia.org/wiki/I_Dated_a_Robot


RE: games > hollywood
By mholler on 4/29/2008 2:54:29 PM , Rating: 2
Yes, major game titles are outdoing major blockbusters in box office receipts, but are they doing so when dvd sales are taken into account? I don't have the answer, but it's something to think about.


RE: games > hollywood
By asdf23fvas324rf on 4/29/2008 3:06:33 PM , Rating: 5
yeah, someone does need a reality check...YOU.

in 2007 the video game industry was literally on par with the movie industry, grossing $26.5 billion while the movie industry grossed $26.7 billion, for 2008 all predictions are that the games industry will overtake the movie industry by at least a few billion dollars, some predicting as much as $10 billion more even. we dont have a long way to go, fact is its already happened.


RE: games > hollywood
By FITCamaro on 4/29/2008 3:27:59 PM , Rating: 1
If you think about it, with several major titles already released or set for release, this year definitely will be a great year for video games. So far we've had 4-5 major titles released. And set up for this year we've still got MGS4, Star Wars: The Force Unleashed, Fable 2 (i think), Spore, Indiana Jones, Final Fantasy XIII (if the rumors are true), and several others. This year is a good year for gamers indeed.


RE: games > hollywood
By mholler on 4/29/2008 4:25:47 PM , Rating: 2
Before rushing to any conclusions I would like to see what is included in those numbers. The video game numbers obviously include hardware and software sales, but what about the movie revenue? Does it include boxoffice and DVD sales? Does it include hardware sales? I'm guessing that if/when blu-ray becomes mainstream these numbers will shift quite a bit, just like the jolt in sales the video game market received from the release of the Wii and PS3 last year.

Having spent some time as a market analyst I can tell you that before taking any report at face value you need to get behind the numbers.


RE: games > hollywood
By Noliving on 4/29/2008 4:48:29 PM , Rating: 2
The answer is obvious that it includes dvd sales and hardware considering the highest grossing movies in ticket sales were a little over 300 million dollars and there was several of them. If the movie industry was just based on ticket sales and not dvd's or hardware the movie industry would never break past the 10 billion dollar mark or even the 5 billion dollar mark.

The reason why game industry is catching up too the movie industry is not due to number in terms of sold but the price at which each item is sold at. Ticket prices range quite a bit from lets say $4(my town)-15 bucks a ticket, dvd players are around $20-50 bucks, each movie ranges from 7 bucks too 40 bucks(depending if you get the special editions). Look at the game industry, games cost as much as 60 bucks on average for the 360 and ps3 while the average price for a wii game is between 20-50 bucks. While the systems themselves are atleast 250 bucks and up. You would have to sell 10 dvd players basically to match a nintendo wii in terms of revenue and since they like around 1.8million wiis a month, 700k in the US, you would need to sell atleast 7 million dvd players to match 700k wiis in the use each month!


RE: games > hollywood
By mholler on 4/29/2008 4:56:34 PM , Rating: 2
Is the answer really that obvious or are you looking at just U.S. sales numbers. The numbers he quoted were worldwide data. According to boxofficemojo, POTC:3 alone generated $961 million with Harry Potter coming in at close to $940 million. All together they estimate the worldwide 2007 boxoffice tally at over $21 billion USD alone. Estimated revenue from home movie sales was around $23 billion for 2007.

My math might be off, but that's over $44 billion right there which in and of itself eclipses the 2007 TOTAL gaming market including both software and hardware sales. I haven't even found an estimate of DVD/Blu-Ray player sales for 2007 to add into these numbers.


RE: games > hollywood
By mholler on 4/29/2008 5:06:01 PM , Rating: 2
Sorry for the double post, but as a matter of fact the $26.7 billion dollar number the was quoted above include ONLY boxoffice receipts. Here's a link

http://cbs2.com/local/Pirates.Of.The.2.670112.html


RE: games > hollywood
By walk2k on 4/29/2008 3:39:37 PM , Rating: 4
I think they should be more concerned about the Iron Man video game coming out the same day as GTA4..


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