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Sports events a driving factor behind HDTV sales  (Source: Vizio)
High-definition console owners makeup 18 percent of HDTV purchases

Most gamers tend to be early adopters of technology. Those who own an Xbox 360 or PlayStation 3 know full well that a high-definition television is required in order to appreciate the visuals of the latest games to their fullest.

It should surprise few then to learn that of all consumers who purchased an HDTV in the past year, 18 percent of those were gamers buying the set just to connect either an Xbox 360 or PlayStation 3.

As reported in findings from research firm Frank N. Magid Associates, 25 percent of U.S. households or 28 million now have at least one HDTV set, that up from a penetration of 20 percent in September 2007. 5.5 million homes introduced HDTV during the holiday and Super Bowl season. 3 million homes added  a second HDTV during the same period.

"Consumers who become accustomed to the sleek and contemporary appearance of their first HD set are now looking to bring that benefit into other rooms in their home," says Maryann Baldwin VP of Magid Media Futures.

While a growing number of homes may have televisions capable of displaying at least a 720p picture, some are still feeding their HDTVs standard definition signals. "However owning an HDTV set and actually viewing HD are still two very different pursuits for many," added Baldwin.

70 percent of HDTV owners have some form of access to high-definition content, while the remaining 30 percent cite costs and a limited number of channels available in high definition as reasons for not making the jump.

Three in ten households intends to purchase a new television, many of those HD capable, within the next year. Nearly a quarter of those who do not own an HDTV currently expressed that they feel it is important to be able to watch the 2008 Summer Olympic Games in high-definition.

Magid said that it conducted this online research among 1,235 consumers nationally representative of the U.S. online population, age 21 and over.

"Now that the early majority has joined the ranks of the HD adopters, the demographic makeup of the HD population is looking more like the overall U.S. TV viewing universe," says Jill Rosengard Hill, Magrid VP and managing director.

Product price and mass market adoption of HDTVs are inversely related. Thanks to value-oriented brands such as Vizio, which has overtaken traditional electronics giants such as Sony and Samsung in sales, consumers are finding the jump into high-definition more affordable than expected.

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Waiting for OLED.
By teckytech9 on 4/26/2008 2:02:33 AM , Rating: 0
No hurry, LCDs and Plasmas cannot compare to OLED displays. No thanks, I'll wait for OLED.

In the meantime, perhaps some of the 75% have PC tuner cards and watching HD broadcasts for free over the air.

RE: Waiting for OLED.
By Ananke on 4/26/2008 4:07:37 PM , Rating: 2
A good TV set = $1000, BluRay player /or Playstation3/ = $500, HD cable plan = 70-100 monthly. On the top that electronics projected life is around three years. I agree many people make enough to spend that much, but many not. HD is still not mass market technology in the USA.
And, I don't watch TV. I just don't have time. I enjoy watching movies though. However, for a pleasant experience, I would neeed on the top of those expenses additional ~ 2000 for AV receiver and speakers. So, we are talking for roughly at least $3000 to enjoy basic home theater, not considering the price of BluRay titles /lets optimisticly think we can order Netflix for $15 monthly/.
I do watch 1080p movies now, it cost me $400 for 24" PC monitor, which I needed anyway /it may be 22" for natural 720p/. A computer is a neccessaty nowadays, so I just don't include it in the cost. For merely 50 bucks you can have 5.1 PC speakers, instead of 2.1, which work fine anyway. SONY has BluRay internal disc for $150.
AND, if you really want, oneday you can buy TVset and send signal from your PC to watch on the TV.
Anyway, my point, TV prices are radiculous today, it is just not justifiable for a busy working person to spend that much. Be better off with 24+ monitor

RE: Waiting for OLED.
By teckytech9 on 4/27/08, Rating: 0
RE: Waiting for OLED.
By Murst on 4/28/2008 10:41:31 AM , Rating: 2
I have seen the best breeds of HDTV's (LCD, Plasma, and DLPs) all pixilate and drop frames during fast action sequences which is quite annoying.

Interesting... I have never heard of LCD, Plasma, or DLPs pixilating or dropping frames during fast action sequences. Ghosting is another issue, but that certainly wouldn't be classified as either of the two you mentioned.

Do you have a link to something that supports it? If the best of the best have these issues, that would imply that everyone has these issues, and I'm sure someone else besides you would have noticed it (unless you somehow have the best eyesight in the world, which I suppose is possible).

RE: Waiting for OLED.
By omnicronx on 4/28/2008 12:34:00 PM , Rating: 2
I have never heard of LCD, Plasma, or DLPs pixilating or dropping frames during fast action sequences.
Sure you have, you probably notice it in any fast action scene in which blocking occurs on your screen. What I don't buy is that this is the fault of the HDTV, the source material has just as much if not more do with it than anything. Insufficient bitrate is usually the culprit as both cable and satellite companies usually compress their streams much more than they ever should. While I do notice such effects all the time while watching sports, watching fast action scenes on BD and most quality OTA HD channels do not result in the same issues.

As for the "depth of field" issues, I do not see why HD source material would be any different film or photography, its all in the lens, shooting and post processing techniques . How a still frame image at 1080p resolution differs from HD source material is beyond me.

While I agree with you OLED will be better in the feature, you totally missed the fact that the ATSC spec(used for the transport of DTV signals) and the BD spec are limited to 8 bits of color, which is something that is not going to change anytime soon. It may not be until 15-20 years down the road where the advantages of OLED will be fully utilized. Unless of course you have a xvYCC camcorder ;) So just as consumers right now are having trouble seeing the difference of 720 to 1080p, this will create even more confusion, as only certain sources will see the added benefits of OLED. (well i know yourself or I would notice on just about any source, but the average consumer will not)

RE: Waiting for OLED.
By Murst on 4/28/2008 4:35:20 PM , Rating: 2
Sure you have, you probably notice it in any fast action scene in which blocking occurs on your screen. What I don't buy is that this is the fault of the HDTV

You're correct... I have noticed it, but that same effect would be present if a CRT monitor was at the source... my point was that this is not an issue w/ the TV, but with the source of the content.

RE: Waiting for OLED.
By Locutus465 on 4/28/2008 12:02:02 PM , Rating: 2
I'm sorry, but with you a specific source mentioned I'm going to have to call BS on what you just posted... It may be that with a weak signal HD OTA might pixalate and drop frames, but the TV it's self will not. As always, good video sources = great experience, poor video sources = ruined experience even with the best TV.

Note, I'm not knocking HD OTA here actually I'm a huge fan of it. But like any OTA signal if you're reception is weak your experience won't be optimal.

RE: Waiting for OLED.
By Ananke on 4/28/2008 8:07:49 PM , Rating: 2
Pricing of newer HDTV consumer electronics is very similar to do mass marketing Cadillac Escalade :). Yes, you can afford it if you finance, eventually refinance with your house as collateral, and after that lose everything and be left on the street. Just the scale of expence is 4-5 times smalller, but essentially the same.
My point, HD is breathtaking technology, but majority of USA population don't have the discretionary income to buy the HD technology. And time of economic disturbances, i.e. recession, only enbold this issue.
I like the technology, I don't like being enslaved by Comcast or tel-cos to pay hundreds monthly for so-so HD broadcast. And this situation will not change soon, since no perfect competiotion exists in the HD and Broadband USA market. It is up to the governemnt and FCC, and obviously they don't like to guarant competition. That's why Asian electronics markets will keep developing faster than the American.
What I was thinking, it is much smarter way to go with 22-24" monitor on a gaming PC and enjoy HDTV. However enthisiast PC gamers are very small percentage of the consumer market. So, companies are pushing HDTV sales with games, i.e. PlayStation3. Now my question is, are 25% of the Americans going to sched $1500 for TV+PS3+GTA4? Many want /intend :)/, but few can afford. This survey doesn't have fundamentals, it is meaningless.

"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
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