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Sports events a driving factor behind HDTV sales  (Source: Vizio)
High-definition console owners makeup 18 percent of HDTV purchases

Most gamers tend to be early adopters of technology. Those who own an Xbox 360 or PlayStation 3 know full well that a high-definition television is required in order to appreciate the visuals of the latest games to their fullest.

It should surprise few then to learn that of all consumers who purchased an HDTV in the past year, 18 percent of those were gamers buying the set just to connect either an Xbox 360 or PlayStation 3.

As reported in findings from research firm Frank N. Magid Associates, 25 percent of U.S. households or 28 million now have at least one HDTV set, that up from a penetration of 20 percent in September 2007. 5.5 million homes introduced HDTV during the holiday and Super Bowl season. 3 million homes added  a second HDTV during the same period.

"Consumers who become accustomed to the sleek and contemporary appearance of their first HD set are now looking to bring that benefit into other rooms in their home," says Maryann Baldwin VP of Magid Media Futures.

While a growing number of homes may have televisions capable of displaying at least a 720p picture, some are still feeding their HDTVs standard definition signals. "However owning an HDTV set and actually viewing HD are still two very different pursuits for many," added Baldwin.

70 percent of HDTV owners have some form of access to high-definition content, while the remaining 30 percent cite costs and a limited number of channels available in high definition as reasons for not making the jump.

Three in ten households intends to purchase a new television, many of those HD capable, within the next year. Nearly a quarter of those who do not own an HDTV currently expressed that they feel it is important to be able to watch the 2008 Summer Olympic Games in high-definition.

Magid said that it conducted this online research among 1,235 consumers nationally representative of the U.S. online population, age 21 and over.

"Now that the early majority has joined the ranks of the HD adopters, the demographic makeup of the HD population is looking more like the overall U.S. TV viewing universe," says Jill Rosengard Hill, Magrid VP and managing director.

Product price and mass market adoption of HDTVs are inversely related. Thanks to value-oriented brands such as Vizio, which has overtaken traditional electronics giants such as Sony and Samsung in sales, consumers are finding the jump into high-definition more affordable than expected.



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RE: 25 percent?
By darkpaw on 4/25/2008 1:34:05 PM , Rating: 2
I only know three households personally that don't have a 720P+ HDTV. That's obviously not statistically valid, but plenty of people do have them.


RE: 25 percent?
By AlphaVirus on 4/25/2008 2:03:03 PM , Rating: 2
I was going to say the same thing, majority of people I know have HDTV's. They may not be 1080p but they are 1080i and of course flat panels.

With the price of HDTVs going down to the $500-900 range, anyone can pick one up. Some of my college dorm dwelling friends have multiple flat panels in a single dorm (4 rooms, 3 LCD).

Also with the whole digital tv switch, people think they have to purchase an HDTV so that is also driving sales.
And of course we cant forget, you cant purchase CRT's in WalMart, Target, etc anymore. The only options they have are flat panels, of which majority are 720p.


RE: 25 percent?
By Screwballl on 4/25/08, Rating: 0
RE: 25 percent?
By Schrag4 on 4/25/2008 10:47:09 PM , Rating: 2
For one, it would help if you say 3 out of how many. How many total are you including? 3? 10?

Off the top of my head I can think of about 14 household that I know personally, and only 3 of them have 720p or higher.


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