AMD Responds to Intel Pressure With New Tri-cores
April 23, 2008 5:36 PM
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AMD today launches three new Phenom tri-cores as well as two new Athlon chips and a low-power Phenom quad-core
AMD today launched three new Phenom X3 "50" Series triple-core processors. In addition, AMD also announced a low-power quad-core Phenom X4 processor. The new chips released by AMD are launched just days after Intel's flurry of price cuts that took place earlier this week. The price cuts considerably upped the pressure on AMD and have forced AMD to rethink its strategy, especially because the company has mainly been attempting to stay competitive with Intel offerings through price.
All three of the new chips sport AMD's X3 moniker, which signifies that they are triple-core chips. The AMD Phenom X3 8750, the fastest of the new tri-core chips, runs at 2.4 GHz and is priced at $195. The Phenom X3 8650 runs at 2.3 GHz and is priced at $165. Bottom on the list is the Phenom X3 8450, which runs at 2.1 GHz and is priced at $145.
These new Phenom X3 processors are based on AMD's B3 stepping. The Phenom X3 processors that were delivered to OEM partners earlier were based on AMD's B2 revision,which sufferred from a nasty bug in the Translation Lookaside Buffer (TLB) in the L3 cache.
AMD is attempting to make its new Phenom chips more attractive by combining them with the company's 780 series chipset. According to the company, the duo will offer consumers "a full HD experience."
AMD says the new processors will give consumers a more balanced option compared to NVIDIA and Intel. "On one side, we have Nvidia saying that the only thing that matters is graphics. On the other side, Intel is saying that the only thing that matters is the processor. AMD offers a balanced platform that doesn't overemphasize one really expensive component over another really expensive component," said Brent Berry, AMD product marketing manager.
AMD's low-power quad-core Phenom X4 was also launched today. Dubbed the Phenom X4 9100e, the new chip has a total Thermal Design Power of 65 watts. Comparatively, AMD's standard Phenom X4 chips have a 95 watt thermal envelope.
In addition to the three new tri-core chips and low-power quad-core processor, AMD also updated its low-end offerings with two new 45-watt processors; the Athlon X2 4450e and X2 4050e. As the name indicates, the new chips are based on AMD's Athlon architecture. Both chips are dual-core and respectively run at 2.3 GHz and 2.1 GHz.
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The AMD roundup
4/24/2008 1:25:58 PM
HP Japan lineup boasts newest AMD chips
On Monday, Hewlett-Packard's Japan arm introduced a raft of consumer PCs with plenty of offerings using processors from Advanced Micro Devices in addition to Intel chips.
In the v7000 small-form-factor tower series, HP deployed both the AMD triple-core Phenom X3 processor and quad-core Phenom X4 processors. Models are available with the X3 8400 (2.1GHz), low-power X4 9100e (1.8GHz, 65 watts), and X4 9500 (2.2GHz).
Interestingly, AMD-based models in the v7000 series come with Nvidia graphics, not AMD-ATI graphics, a synergy that AMD has had trouble realizing in some segments. Configurations are offered with either the NVIDIA GeForce 6150SE, GeForce 8400HD, or GeForce 8500GT graphics chips.
Phenom X3-based systems start at around 69,930 yen or just under $700.
The 4.3-pound TX 2105/CT ultraportable notebook uses a dual-core Athlon 64 X2 TK-57 processor. Another model comes with the AMD Turion 64 X2 TL-60 processor. All models pack NVIDIA GeForce Go 6150 graphics. Pricing starts at just over $900.
Intel-based HP notebooks were introduced with an array of processors including new 45-nanometer Core 2 Duo T8100 and T9300 processors as well as Celeron 540/560 series chips. But no AMD-ATI graphics here either. Systems come with one of the following: Intel X3100, NVIDIA GeForce 8400M GS, or NVIDIA GeForce 8600M GS graphics.
But in the mean time-
The next executive to leave AMD after chief technology officer Phil Hester ,is Stephen DiFranco, the company’s corporate vice president of consumer sales and marketing.
But this guy below stays on-
Ruiz's original five-year employment contract as CEO expired in April, and now operates on a year-to-year basis. AMD's board renewed Ruiz's contract for a one-year period that expires on April 26, 2008, according to SEC filings.
Who is next to go ?
RE: The AMD roundup
4/24/2008 1:45:19 PM
During AMD's first-quarter earnings conference call, AMD chief financial officer, Robert J. Rivet,
said that the B3 version of the triple-core Phenom should contribute to AMD's bottom line in the second quarter.
Rivet said he expects improvement as AMD continues "to increase the lineup of Phenoms available. (The) quad-core architecture that we also use for triple-core will have good benefit right away," he said.
Model Number and Feature Comparisons - AMD Phenom™ Processors
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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