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Peak growths for DRAM memory have occured with major Windows launches - Courtesy SEC Marketing
How Vista will affect your next memory purchase...

With Windows Vista’s anticipated launch later this year, a concern on everyone’s mind is how Vista will tax existing PC platforms.  Although the new graphical user interface will require DirectX 9 support, and Intel G965 (or better) graphic accelerators, the real question mark in everyone’s minds is where DRAM requirements will head for Windows Vista.  Baseline Vista offerings will require 512MB of DRAM just to install, with a 1GB recommendation -- but is there more to this story?
 
Integrated graphics from ATI, Intel, and NVIDIA all use shared memory architectures. This means that even though the graphics core is on the motherboard Northbridge, the graphics controller accesses memory from the system main memory.  Low end, PCIe 3D accelerations from ATI, and NVIDIA also use shared memory support, using in excess of 256MB of system DRAM in exchange for a dirt cheap graphics accelerator.  On these systems the Vista recommendation for 512MB is not acceptable as a significant amount of main memory is consumed by the graphics accelerators.
 
Furthermore, Windows Vista will come with a new feature called Superfetch.  With Windows XP, Microsoft included a feature called Prefetch: a dynamic service that preemptively loads files into the pagefile in order to speed up application load time.  Superfetch advances further in two steps.  Step one is to build profiles of frequently used applications and store those profiles into the pagefile, and system memory.  Step two is to pool NAND and all other available memory to move as much of the pagefile as possible off the hard drive and onto the solid state memory.  As a result, anyone with a heavy usage profile will have a significant portion of their system memory dedicated to application data.  
 
At IDF we recently had the opportunity to talk to Tom Trill, Samsung Semiconductor's Director of DRAM Marketing.  An interesting point Trill mentioned to us is that system integrators generally spend 6-8% of the system cost on memory. Retail DDR2-667 crossed over into the $80 USD per gigabyte range a few months ago with the price for system integrators hovering around $60.  AMD and Intel both have new processors expected to utilize DDR2-800 before the Q4 launch of Windows Vista. By conservative estimates, we can expect to see the average system integrator bundle new computers with 1GB of DDR2-667 by the end of this year.
 
Samsung’s internal research recently published a figure claiming that the average PC system (including SI, OEM and home built computers) averages 871MB of DRAM in 2005, up from 620MB the year before.  The DRAM industry has traditionally seen large growth around the launches of Windows operating system such as Windows 95, Windows 98, and Windows XP.  With large growth come large economies of scale, and ultimately lower prices for DRAM are on the horizon.  Furthermore, with cheaper DRAM prices, system integrators are free to integrate more memory into the magic 6-8% budget. With such favorable trends, seeing 2GB of memory as a standard in every PC by the end of this year would be of no surprise to us at all.



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RE: Cause and Effect
By Egglick on 3/19/2006 11:14:11 PM , Rating: 2
I agree with Tom actually. The article is implying that buyers and manufacturers are preemptively increaseing memory amounts to prepare for Vista, and Tom is saying that he believes otherwise. Because of that, he doesn't have to prove himself right, but rather (if you're supporting the stance of the article), you have to prove him wrong.

The majority of Joe Schmoe users out there don't know that another version of Windows is coming out, nor do they have any idea what it's memory requirements will be.

I think that the drop in DRAM pricing is the main catalyst. Manufacturers are willing to spend a certain amount on RAM, and other manufacturers follow suit because they don't want their systems to look underpowered by comparison.


RE: Cause and Effect
By joust on 3/20/2006 12:36:32 AM , Rating: 2
quote:
Because of that, he doesn't have to prove himself right, but rather (if you're supporting the stance of the article), you have to prove him wrong.


There is no way for me to prove he's wrong, (and I'm not trying to, I actually agree with him) because he hadn't presented any other factors. I can't prove that Windows is the ONLY factor (and I wasn't making that assertion). I was just asking for more facts.

The one factor he did seem to support was that Ram amounts increase because of lower prices; the article even accepts that, saying, "With large growth come large economies of scale, and ultimately lower prices for DRAM are on the horizon."

Here's the argument:
windows vista --> more memory demanded --> mass production --> more memory, same price --> more memory sold


RE: Cause and Effect
By joust on 3/20/2006 12:38:53 AM , Rating: 2
quote:
more memory, same price


by that I really meant, "more memory, lower price" (where's the edit button? heheh)


RE: Cause and Effect
By drebo on 3/20/2006 7:20:11 PM , Rating: 2
I think you're exactly right.

You don't just buy RAM because you can(well, some people do). You buy it because you need it. You have 2gb now. It does not exceed your needs. Would you buy two more tomorrow just because the price fell? I would guess, no.

On the same side of the coin, software developers see cheap DRAM prices and assume that just because resources are cheap that they do not need to optimize their software. Thus, they build inefficient software requiring more and more ammounts of resources. Thus, consumers are forced to buy more and more RAM to keep up with it.

Demand goes up. Supply goes up even more. Prices go down.


RE: Cause and Effect
By mxzrider2 on 3/20/2006 11:22:42 PM , Rating: 2
whats with writing books in the comments section. one of the comments i read yester day was like 3000 words and there where like 8 of the same sixe. man takes me 30 mins to get through one set of comments


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