NVIDIA CEO: "We're Going to Open a Can of Whoop Ass"
April 10, 2008 3:12 PM
comment(s) - last by
NVIDIA CEO Jen-Hsun Huang lets everyone know his company is spending nearly a billion dollars each year ready to take on Intel's graphics offerings
Any notion that Intel and NVIDIA have common ground in the graphics industry can now be easily dismissed
NVIDIA's already candid CEO Jen-Hsun Huang had more than a few things to say during the company's financial analyst meeting today. An hour into the call Huang began to ad lib; clearly something was on his mind.
"We're going to open a can of whoop ass," he told analysts, who quickly broke out into laughter.
For the past two weeks Intel and NVIDIA have been playing a game of cloak and dagger with technology press, complete with secret slide shows and secret slide show rebuttals. At the heart of this covert battle is the integrated graphics market, and some of the claims attached to it.
Intel senior vice president Pat Gelsinger fired the first volley at the Intel Developer Forum last week in Shanghai. "First, graphics that we have all come to know and love today, I have news for you. It's coming to an end. Our multi-decade old 3D graphics rendering architecture that's based on a rasterization approach is no longer scalable and suitable for the demands of the future," he said.
Gelsinger's bold statement was an introduction to Intel's upcoming
graphics architecture, but it was enough to put NVIDIA on full alert.
Intel's first attempt at a discrete graphics processor in nearly a decade
, with first samples expected to ship and stay competitive with NVIDIA and AMD graphic processors.
Intel slide decks presented to media argue that spending money on CPUs and more CPU cores makes more sense than spending money on GPUs. Intel presentations go on to detail that its integrated graphics will still satisfy consumers for years, adding that its upcoming
architecture will come in variants that integrate GMA 4500 (G45) graphics directly onto the CPU package.
NVIDIA's slide shows almost completely ignore Intel's
, and focus on IGP claims. One of Intel's slide decks states GMA 3100 (G33) is more than enough to watch high definition videos. NVIDIA counters by
citing my previous publication
"While the video capabilities of the [GMA 3100] will suffice for running Vista Aero, just about any office application, and a wide variety of non-3D based games, it is not up to the task of running the latest games, decoding 1080P HD content, or even providing decent video capabilities for a media station,"
's Gary Key writes.
Huang argues that not only are Intel's integrated offerings "a joke," but that even if Intel manages increase graphics performance by ten times by 2010, that's barely up to par with current NVIDIA offerings. He claims what passes for average graphics outside of the tech enthusiast crowd should be consider abysmal in the visual computing world.
Throughout the bulk of the conference call, Huang continued to lament Intel for poor graphics performance. He hints at another Intel slide deck that claims Intel GMA 3100 is Windows Vista Premium compatible -- a claim which was
debunked by Microsoft employees in a recent lawsuit
Intel fired back minutes later, sending emails to analysts detailing NVIDIA's poor track record when it comes to
Vista crashes due to incomplete drivers
. Almost on cue, Huang responded once again.
"NVIDIA has to support several new titles every week," he said, alleging that Intel's graphics just have to support the basic office packages. "You already have the right machine to run Excel. You bought it four years ago," he said.
The statement clearly struck a nerve with Huang, who paused for a second before adding "How much faster can you render the blue screen of death?"
This article is over a month old, voting and posting comments is disabled
RE: how long we have to wait?
4/10/2008 5:34:35 PM
Never say never in the computer industry.
between a very long time and never.
Think of it as a limit equation, where everything points to "never," but just can't get there. ;)
Besides, if Intel does make gaming class graphics, it will be through raytracing, not rasterization. So technically, their raster-based IGPs will likely never do much except provide a frame buffer.
RE: how long we have to wait?
4/11/2008 9:25:51 PM
I odn't know .. Amd's "new" IGP seems to be quite the step up from the pack and also appears to be a major move in the right direction. According to most reviews that is...
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
NVIDIA Drivers Caused Lion's Share of Early Vista Crashes
March 26, 2008, 4:00 PM
Intel Discusses GPU, Hybrid CPUs
March 17, 2008, 4:55 PM
Class Action Suit Airs Intel and Microsoft's Vista Dirty Laundry
February 29, 2008, 1:07 PM
Samsung Adds 2 TB 850 EVO, PRO SSDs for $800, $1000
July 7, 2015, 4:23 PM
Seagate Senior Researcher: Heat Can Kill Data on Stored SSDs
May 13, 2015, 2:49 PM
How to Recover Most Apps After Your NVIDIA Driver Crashes in Windows 10
March 30, 2015, 12:54 PM
Tinkerer Gets Old School Mac Plus Running on the Modern Web
March 24, 2015, 6:41 PM
Facebook-Backed Oculus Rift's Release Date Slips to 2016; Valve and HTC Salivate
March 16, 2015, 5:58 PM
Hackers Steal Roughly $1 Billion From Banks Using Malware RAT
February 17, 2015, 9:30 AM
Most Popular Articles
Kentucky Man Faces up to 10 Years in Prison for Shooting Drone Trespasser
August 13, 2015, 2:58 PM
Windows 10 Hits 75 Million Users; Grows Nearly 4x as Fast as Windows 7
August 28, 2015, 10:22 PM
Best Buy Rapidly Ramps up Apple Watch Rollout After "Strong" Early Sales
August 26, 2015, 11:42 AM
Microsoft's Windows 10 Leaves Lumia 530 Behind w/ 8 GB Storage Requirement
August 25, 2015, 4:02 PM
Future of Lumia Uncertain as Microsoft Lays Off 2,300, Closes 1 of 3 Finnish Offices
August 24, 2015, 6:14 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information