Apple Attacks The Big Apple: Apple and NYC Battle Over Logo
April 4, 2008 1:09 PM
comment(s) - last by
The little logo that has Apple in a tiff.
Apple and Steve Jobs are unhappy with New York's new logo for its green campaign
NYC's GreeNYC campaign logo
-- a little green apple with curve bisecting it -- it certain looks harmless. The GreeNYC campaign was
launched by Mayor Bloomberg
as part of a vision for sustainability over the next twenty-five years. It aims to cut the city's carbon emissions by 30 percent and to conserve natural resources.
The innocent looking logo has been popping up of late on bus shelters, hybrid taxis and shopping bags from Whole Foods. The city filed for trademark for the logo in May 2007. Soon after filing Apple began a fierce legal campaign against the symbol, which it has continued to escalate to the present. Apple claims that the earth friendly logo will, "seriously injure
the reputation with which [Apple] has established
for its goods and services."
Perhaps Apple bears a bit of
ill will against environmentalist movements
due to its rough treatment at their hands in the past. Environmental activists
Greenpeace blasted the MacBook Air
, which it gave a B-, and the iPhone, which it
denounced as "toxic"
. Still, Apple has promised reform and has tried to
revamp its products to be environmentally
. CEO Steve Jobs even claims to be a big environmentalist and
supporter of Nobel Prize-winning activist Al Gore
Regardless Apple, for some reason, has chosen to wage legal war against NYC over a trademark that looks at casual glance little if anything
like the Apple logo
, other than its a logo with an apple in it. NYC officials state. "The city believes that Apple's claims have no merit and that no consumer is likely to be confused."
Lawyers specializing in trademarks stated that Apple will be hard pressed to prove a case of trademark dilution. For such a case to work, Apple would have to virtually argue than any logo with an apple in it violates Apple's trademarks. In other words Apple has to basically prove that it has exclusive trademark of the world's most popular produce.
Apple has waged lengthy legal campaigns over its name and device names in the past. Apple finally ended its long battle with the Beatles' Apple Corps not long ago, opening the way for a
possible arrival of the Beatles catalog on iTunes
Apple also fought Cisco Systems
, who tried to use the name iPhone for its products to Apple's chagrin.
The final decision will be made by the Trademark Trial and Appeal Board of the patent office. Currently surveys are being commissioned which will question people at malls across the country to determine if Apple has any right to challenge NYC over the logo.
This article is over a month old, voting and posting comments is disabled
So let me get this right.....
4/4/2008 2:49:23 PM
Apple doesn't want consumers to relate their products with an eco-friendly program? One would assume Apple would be all over this like a hobo on a ham sammich, I mean free brand image improvement seems like it could only help, not hurt.
"If you mod me down, I will become more insightful than you can possibly imagine." -- Slashdot
Apple Has Top Brand According to World Consumers
March 31, 2008, 6:45 PM
Duke, UW Researchers Claim IBM, Apple Logos Have Subliminal Effects
March 20, 2008, 10:29 AM
Report: Beatles Catalog May Come to iTunes
March 10, 2008, 10:09 AM
Greenpeace Gives Macbook Air "B-"
January 18, 2008, 2:11 PM
The Fallout From Greenpeace iPhone Report
October 23, 2007, 9:02 AM
Google's Gleaming Glass HQ Gets Mountain View Snub, LinkedIn Gets the Love
May 7, 2015, 6:58 AM
Tech's Tax Day Fortunate Few: Qualcomm, Xerox, GE, et al. Pay Little or No Taxes
April 15, 2015, 11:30 AM
LinkNYC Terminals to Blanket New York City With Free WiFi, Free Calls, and Ads
November 17, 2014, 6:50 PM
Microsoft is Open-Sourcing Most of .NET, Adding OS X and Linux Support
November 12, 2014, 8:27 PM
Home Depot Lost 53 Million Emails, Blames Windows, Buys Execs New Macs
November 9, 2014, 5:00 PM
Former NSA Lawyer: If Google, Apple Encrypt User Data, They’ll Wither on the Vine Like Blackberry
November 6, 2014, 12:15 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information