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The little logo that has Apple in a tiff.  (Source: NYC)
Apple and Steve Jobs are unhappy with New York's new logo for its green campaign

Looking at NYC's GreeNYC campaign logo -- a little green apple with curve bisecting it -- it certain looks harmless.  The GreeNYC campaign was launched by Mayor Bloomberg as part of a vision for sustainability over the next twenty-five years.  It aims to cut the city's carbon emissions by 30 percent and to conserve natural resources.

The innocent looking logo has been popping up of late on bus shelters, hybrid taxis and shopping bags from Whole Foods.  The city filed for trademark for the logo in May 2007.  Soon after filing Apple began a fierce legal campaign against the symbol, which it has continued to escalate to the present.  Apple claims that the earth friendly logo will, "seriously injure the reputation with which [Apple] has established for its goods and services."

Perhaps Apple bears a bit of ill will against environmentalist movements due to its rough treatment at their hands in the past.  Environmental activists Greenpeace blasted the MacBook Air, which it gave a B-, and the iPhone, which it denounced as "toxic".  Still, Apple has promised reform and has tried to revamp its products to be environmentally.  CEO Steve Jobs even claims to be a big environmentalist and supporter of Nobel Prize-winning activist Al Gore.

Regardless Apple, for some reason, has chosen to wage legal war against NYC over a trademark that looks at casual glance little if anything like the Apple logo, other than its a logo with an apple in it.  NYC officials state. "The city believes that Apple's claims have no merit and that no consumer is likely to be confused."

Lawyers specializing in trademarks stated that Apple will be hard pressed to prove a case of trademark dilution.  For such a case to work, Apple would have to virtually argue than any logo with an apple in it violates Apple's trademarks. In other words Apple has to basically prove that it has exclusive trademark of the world's most popular produce.

Apple has waged lengthy legal campaigns over its name and device names in the past.  Apple finally ended its long battle with the Beatles' Apple Corps not long ago, opening the way for a possible arrival of the Beatles catalog on iTunesApple also fought Cisco Systems, who tried to use the name iPhone for its products to Apple's chagrin.

The final decision will be made by the Trademark Trial and Appeal Board of the patent office.  Currently surveys are being commissioned which will question people at malls across the country to determine if Apple has any right to challenge NYC over the logo.


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Apple is not suing
By KeithP on 4/4/2008 2:49:22 PM , Rating: 5
Unless something has changed in the last few days, Apple is not suing. NYC has filed for a trademark and Apple has commented on the trademark, which is part of the process.

Like I said, I could be wrong, but so far there has been no "suing" involved.




RE: Apple is not suing
By RobFDB on 4/4/2008 3:07:25 PM , Rating: 2
I was reading through the comments and I’m glad someone has actually posted what's really going on. As you said, NYC filed for a trademark and ANY trademark submission has a 30 day challenge process, that's all Apple is doing.

No one is suing anyone.


RE: Apple is not suing
By Imazalil on 4/4/08, Rating: 0
RE: Apple is not suing
By KristopherKubicki (blog) on 4/4/2008 3:33:21 PM , Rating: 2
The article does not once state anyone is suing anyone. It merely states Apple is contesting the trademark.


RE: Apple is not suing
By daftrok on 4/4/2008 4:19:22 PM , Rating: 5
So in other words:
"Change the logo or we will sue."


RE: Apple is not suing
By JustTom on 4/4/2008 6:07:45 PM , Rating: 5
Actually it states Apple
quote:
began a fierce legal campaign
with very little corroborating evidence.


RE: Apple is not suing
By paydirt on 4/7/2008 9:37:54 AM , Rating: 1
OK, then why is the press getting this so very wrong?

If the press is getting it right, then Apple needs to eat shit and die.


RE: Apple is not suing
By BruceLeet on 4/4/2008 9:45:59 PM , Rating: 2
Why are they so mad, I mean they do have Macbook Pro's

Kris this wouldn't happen to be Jason Mick would it?

http://www.collegehumor.com/video:1808871

He looks like a Jason *wink wink*


RE: Apple is not suing
By mikefarinha on 4/4/2008 4:20:51 PM , Rating: 3
We'll you'd have to forgive the assumption that Steve is suing. Looking at the verbiage the article uses it's easy to see why people would jump to this conclusion.

And besides, when was the last time Apple + Steve Jobs + Lawyers didn't equal a lawsuit in a news article?


RE: Apple is not suing
By Polynikes on 4/4/2008 4:20:59 PM , Rating: 5
Actually, I think people who will bash Apple for this are the ones who realize how incredibly retarded their challenge is.

Next thing you know, Apple will attempt to own all rights of actual Apples, and in order to sell them grocery stores will have to pay royalties, because they're Apple's trademark.


RE: Apple is not suing
By StevoLincolnite on 4/5/2008 5:37:07 AM , Rating: 5
And then Mc' Donalds will sue apple over the use of "Mac" in there products.


RE: Apple is not suing
By mondo1234 on 4/5/2008 11:52:28 AM , Rating: 2
Dont bite the hand, Its free advertising! I would license them the real Apple symbol if it were mine.
This isn't unusual, here is MS warning about the same thing.

http://www.microsoft.com/about/legal/intellectualp...

Must be a slow news day.....


RE: Apple is not suing
By MPE on 4/4/2008 3:13:54 PM , Rating: 2
They are not just commenting on it - they are actually challenging the application.


RE: Apple is not suing
By Imazalil on 4/4/2008 3:28:23 PM , Rating: 2
Yes, that is essentially the same thing though, The green NYC apple guys applied for the trademark (not critical to actually using the logo, btw), (mac) Apple feels it hits a little close to home and are chalenging the application, by commenting on their trademark application. They don't have their lawyers out suing anyone, etc... yet.


"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad














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