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The little logo that has Apple in a tiff.  (Source: NYC)
Apple and Steve Jobs are unhappy with New York's new logo for its green campaign

Looking at NYC's GreeNYC campaign logo -- a little green apple with curve bisecting it -- it certain looks harmless.  The GreeNYC campaign was launched by Mayor Bloomberg as part of a vision for sustainability over the next twenty-five years.  It aims to cut the city's carbon emissions by 30 percent and to conserve natural resources.

The innocent looking logo has been popping up of late on bus shelters, hybrid taxis and shopping bags from Whole Foods.  The city filed for trademark for the logo in May 2007.  Soon after filing Apple began a fierce legal campaign against the symbol, which it has continued to escalate to the present.  Apple claims that the earth friendly logo will, "seriously injure the reputation with which [Apple] has established for its goods and services."

Perhaps Apple bears a bit of ill will against environmentalist movements due to its rough treatment at their hands in the past.  Environmental activists Greenpeace blasted the MacBook Air, which it gave a B-, and the iPhone, which it denounced as "toxic".  Still, Apple has promised reform and has tried to revamp its products to be environmentally.  CEO Steve Jobs even claims to be a big environmentalist and supporter of Nobel Prize-winning activist Al Gore.

Regardless Apple, for some reason, has chosen to wage legal war against NYC over a trademark that looks at casual glance little if anything like the Apple logo, other than its a logo with an apple in it.  NYC officials state. "The city believes that Apple's claims have no merit and that no consumer is likely to be confused."

Lawyers specializing in trademarks stated that Apple will be hard pressed to prove a case of trademark dilution.  For such a case to work, Apple would have to virtually argue than any logo with an apple in it violates Apple's trademarks. In other words Apple has to basically prove that it has exclusive trademark of the world's most popular produce.

Apple has waged lengthy legal campaigns over its name and device names in the past.  Apple finally ended its long battle with the Beatles' Apple Corps not long ago, opening the way for a possible arrival of the Beatles catalog on iTunesApple also fought Cisco Systems, who tried to use the name iPhone for its products to Apple's chagrin.

The final decision will be made by the Trademark Trial and Appeal Board of the patent office.  Currently surveys are being commissioned which will question people at malls across the country to determine if Apple has any right to challenge NYC over the logo.


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Next thing I know ..
By chick0n on 4/4/2008 2:33:33 PM , Rating: 0
Is that Apple gonna sue all the farmers world wide for using the word *Apple* in their products. Then all *apples* will disappear cuz all the farms got sue and no one plants them anymore.

Get the FUXK OUT Apple.

The "Big Apple" exist before your sorry ass was even born.




RE: Next thing I know ..
By root mean sq on 4/4/2008 3:36:22 PM , Rating: 2
i hear apple has its legal dep't looking into the statute of limitations on trademark infringement, they want to sue Issac Newton for using an apple falling as the incidence that sparked his discovery of gravity.


RE: Next thing I know ..
By lightfoot on 4/5/2008 12:30:19 AM , Rating: 2
Apple would have to sue Sir Isaac Newton for associating Apple with science. That would "seriously injure the reputation with which [Apple] has established for its goods and services." You wouldn't want to scare away all the creative people by implying that their computer is capable of scientific stuff.


RE: Next thing I know ..
By mindless1 on 4/5/2008 5:29:27 AM , Rating: 1
It is kind of stupid isn't it? Apple acting as though nobody else can use the symbol of an apple when NYC clearly predates Apple Computer Company.

Fair is fair, let's make Apple Computer give up the name and symbol. It's about time we set some precedence and I for one would love to see them whine about losing their name. Apple acts like a spoiled 2 year old and it's only going to get worse if we don't rein them in.


"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference














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