Microsoft, AT&T Partner Up To Deploy Microsoft Surface Computers
April 2, 2008 2:07 PM
comment(s) - last by
The Surface machines measure 30 inches, or 2 and a half feet wide.
Users will soon be able to interact with Surface machines via touch at select AT&T stores
A cool new toy is coming to select AT&T stores in the new future, courtesy of Microsoft
Surface technology -- computer touch screens that can detect gestures -- is no longer science fiction. Its found in an albeit crude form in
devices such as the iPhone
and the newest Zune. However, Microsoft has
even bigger plans to deploy new surface technologies
Microsoft, which believes the technology will be as game-changing as the mouse unveiled its "Surface" computer last year. The impressive computer was able scan barcodes, move onscreen objects with tactile finger gestures, and respond to multiple simultaneous inputs, ie. multiple people touching its surface with more than on finger. Microsoft plans on such tactile technologies to be key part of its
upcoming Windows 7 operating system
, the successor to Vista set to launch in 2010.
Now Microsoft has entered into a
joint venture with AT&T to flaunt the promise of its new Microsoft Surface machines
. Microsoft will deploy, starting April 17, Microsoft Surface PCs to select AT&T stores, in locations including New York City, Atlanta, San Antonio and San Francisco. Based on the level of success and lessons learned from the initial deployment, Microsoft and AT&T say they may choose to expand the deployment to all of AT&T’s 2,200 U.S. retail stores.
The new 30 inch displays, installed in stores will allow users to interact in a unique way to learn more about products. Users will be able to control the machines via touch, gestures and placement of devices on the display. Customers will be able to drag phone profiles side-by-side for a unique comparison. They will be able to navigate by-hand through coverage maps to determine how well there locales are covered. Additionally customers will be able to transport content into their phone by "dragging" ring tones, graphics, video and more and "dropping" it, all via tactile feedback, into a representation of their phone.
AT&T is working with Microsoft to expand on these basic possibilities. Says Ralph de la Vega, president and CEO, AT&T Mobility, "We are thrilled to bring this groundbreaking new technology to our stores so we can introduce customers to their mobile worlds in a very personal and easy way. We look forward to working with Microsoft to continue developing new ways for our customers to learn about the ever-growing lineup of mobile devices and applications."
Microsoft is excited at the chance to give their device a real world beta test, and hopes other companies will follow in suit and adopt the unique device. Robbie Bach, president, Entertainment & Devices Division, Microsoft states, "Microsoft Surface transforms the retail environment from a transaction destination to a customer engagement destination. With innovative and intuitive ways of accessing information and digital content on Microsoft Surface, consumers now have an entirely new, unique and personalized shopping experience. We’re excited to have AT&T bring this to life and be the first company showcasing Surface in its retail locations."
This article is over a month old, voting and posting comments is disabled
RE: Surface FTW
4/2/2008 3:14:20 PM
It isn't exactly locked to a network, since it isn't on a network. It's just that they've partnered to deploy it at the stores themselves... for use by customers (playground attraction). No one is going to be buying them (other than maybe AT&T), so it isn't pushing any prices up either since there is no price.
"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
All Signs Point to Windows 7 in 2010
March 13, 2008, 2:14 PM
Meet the TIME Invention of the Year: The iPhone
November 6, 2007, 11:02 AM
Microsoft Plans to Revolutionize Interface Technology With "Surface"
May 30, 2007, 12:28 AM
Numerous Leaks Detail 4.7" iPhone 6 Processor, RAM, Cellular and NFC Capabilities
August 29, 2014, 10:37 PM
Buzz Grows Over Upcoming Lenovo Vibe X2's "Layered" Rim, Intel Chip
August 29, 2014, 4:59 PM
Sprint Intros Free Wi-Fi Calling for Overseas Travelers
August 29, 2014, 11:30 AM
Nokia HERE Maps to Arrive on Samsung Galaxy Smartphones This October
August 29, 2014, 9:14 AM
Microsoft's Standalone Kinect 2 Goes On Sale Oct. 7 for $150
August 28, 2014, 4:33 PM
Apple Builds Not-So-Secret Secret 3-Story Tower for iPhone 6/iWatch Unveil
August 28, 2014, 3:41 PM
Most Popular Articles
Microsoft's Surface 2 Tablet Family Gets a $100 Price Cut
August 25, 2014, 1:16 AM
Owner of "Decepticon" Maserati Ordered to Appear in Court This Thursday
August 25, 2014, 7:55 AM
LG Posts Teaser Video of Its “Round Face” G Watch R Smartwatch, Set for IFA Lauch
August 24, 2014, 2:49 PM
Windows 9: "Upgrade Now" Button Coming for Enterprise Updates, ARM Preview in H1 2015
August 26, 2014, 8:00 PM
Second ZMapp-Treated Patient Dies of Ebola, Supplies Run Out
August 25, 2014, 7:03 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information