Microsoft, AT&T Partner Up To Deploy Microsoft Surface Computers
April 2, 2008 2:07 PM
comment(s) - last by
The Surface machines measure 30 inches, or 2 and a half feet wide.
Users will soon be able to interact with Surface machines via touch at select AT&T stores
A cool new toy is coming to select AT&T stores in the new future, courtesy of Microsoft
Surface technology -- computer touch screens that can detect gestures -- is no longer science fiction. Its found in an albeit crude form in
devices such as the iPhone
and the newest Zune. However, Microsoft has
even bigger plans to deploy new surface technologies
Microsoft, which believes the technology will be as game-changing as the mouse unveiled its "Surface" computer last year. The impressive computer was able scan barcodes, move onscreen objects with tactile finger gestures, and respond to multiple simultaneous inputs, ie. multiple people touching its surface with more than on finger. Microsoft plans on such tactile technologies to be key part of its
upcoming Windows 7 operating system
, the successor to Vista set to launch in 2010.
Now Microsoft has entered into a
joint venture with AT&T to flaunt the promise of its new Microsoft Surface machines
. Microsoft will deploy, starting April 17, Microsoft Surface PCs to select AT&T stores, in locations including New York City, Atlanta, San Antonio and San Francisco. Based on the level of success and lessons learned from the initial deployment, Microsoft and AT&T say they may choose to expand the deployment to all of AT&T’s 2,200 U.S. retail stores.
The new 30 inch displays, installed in stores will allow users to interact in a unique way to learn more about products. Users will be able to control the machines via touch, gestures and placement of devices on the display. Customers will be able to drag phone profiles side-by-side for a unique comparison. They will be able to navigate by-hand through coverage maps to determine how well there locales are covered. Additionally customers will be able to transport content into their phone by "dragging" ring tones, graphics, video and more and "dropping" it, all via tactile feedback, into a representation of their phone.
AT&T is working with Microsoft to expand on these basic possibilities. Says Ralph de la Vega, president and CEO, AT&T Mobility, "We are thrilled to bring this groundbreaking new technology to our stores so we can introduce customers to their mobile worlds in a very personal and easy way. We look forward to working with Microsoft to continue developing new ways for our customers to learn about the ever-growing lineup of mobile devices and applications."
Microsoft is excited at the chance to give their device a real world beta test, and hopes other companies will follow in suit and adopt the unique device. Robbie Bach, president, Entertainment & Devices Division, Microsoft states, "Microsoft Surface transforms the retail environment from a transaction destination to a customer engagement destination. With innovative and intuitive ways of accessing information and digital content on Microsoft Surface, consumers now have an entirely new, unique and personalized shopping experience. We’re excited to have AT&T bring this to life and be the first company showcasing Surface in its retail locations."
This article is over a month old, voting and posting comments is disabled
RE: Surface FTW
4/2/2008 3:05:34 PM
I agree i don't want to see it just with a single company, but it's good for working out the bugs I guess.
It seems like a good fit here with the list of things you'll be able to do with it. Being able to place phones from the shelf on it to get feature comparisons, see coverage maps, and dragging ringtones to it all seem cool. Yes you can do this from a normal computer at home too, but I think people will like this ability in store with a nice interface.
"Folks that want porn can buy an Android phone." -- Steve Jobs
All Signs Point to Windows 7 in 2010
March 13, 2008, 2:14 PM
Meet the TIME Invention of the Year: The iPhone
November 6, 2007, 11:02 AM
Microsoft Plans to Revolutionize Interface Technology With "Surface"
May 30, 2007, 12:28 AM
$1,200 Nikon 1 V3 Mirrorless Camera Offers 120fps Slow Motion Capture
March 13, 2014, 9:04 AM
Surface 2 LTE Tipped for AT&T, Power Cover Available for Pre-order
March 12, 2014, 9:15 AM
HTC One Leaks: LED Smart Cover, Carrier Models, Google Play Ed.
March 11, 2014, 5:30 PM
New HTC One Camera Details Revealed via Leaked Ad
March 11, 2014, 9:20 AM
India Could Rock Google With Its Biggest Antitrust Fine Yet -- $5B USD
March 10, 2014, 8:12 PM
Apple Releases iOS 7.1, The First Major Update to Its "Rethought" Mobile OS
March 10, 2014, 1:52 PM
Most Popular Articles
Bitcoin King Pt. II: Mt. Gox's Dictator Karpelès Proves Tragically Flawed
March 7, 2014, 1:12 PM
Windows 8.1 Update 1 Leaked Early
March 7, 2014, 9:30 AM
Apple Won't Let UK Sons Unlock Their Deceased Mother's iPad
March 6, 2014, 12:44 PM
Hack Reveals Fallen Bitcoin CEO's Posh Tokyo Penthouse
March 10, 2014, 4:28 PM
Lt. Gen. Davis Says Next Gen USAF Bomber Will "Of Course" Surpass $550M/Unit
March 6, 2014, 9:45 AM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information