AMD Silently Cuts Prices on Radeon 3800 Again
March 20, 2008 3:01 PM
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AMD to cut prices on HD 3000-series in light of NVIDIA GeForce 9 price trend
Late last month NVIDIA launched its first card in the next generation GeForce 9 series of graphics cards and the manufacturers suggested retail price was set modestly between $170 - $190 range. In response to NVIDIA's 9600GT launch
AMD cut prices on its latest offerings
. The price of the HD 3870 model was cut down to $189 from the original $249 mark while the pricing on the HD 3850 was lowered $30 to $169.
Since the launch, NVIDIA's GeForce 9600GT produced some attractive benchmarks numbers as it comes in just behind the 8800GT in many PC game tests and even claims a few steps past AMD's HD 3870 in a handful of PC game tests.
Since then retailers such as Newegg cut pricing below the original MSRP of $169-189, down to $150 on NVIDIA GeForce 9600GT models.
In response to this, AMD is set to cut prices yet again on its Radeon HD 3800 line. Independent retailers tell
they are receiving partner pressure to drop the price on these cards below the corporate pricing set just a few weeks ago.
These retailers state the pressure is a direct retaliation to the GeForce pricing, which is also uniformly below the MSRP.
Radeon HD 3850 are said to hit prices as low as $140 with the HD 3870 trailing behind at $160 to compete with the GeForce 9600GT.
This article is over a month old, voting and posting comments is disabled
3/20/2008 9:36:10 PM
As of right this second on newegg though, this alleged cut still hasn't materialized. The cheapest 3870 is still 179.99.
And the $149 9600GT is a ECS I found out, not a Zotac, but same difference. I dont think most people trust ECS, better to spend an extra 15 and get a good brand. The decent brand 9600GT still start at 164.99.
RE: Not yet
3/21/2008 1:20:06 PM
I am still waiting for the alleged cuts from the last go around here in Canada. Current pricing at most stores I've seen (including NCIX) works something like this ..
That's for most brands excluding the odd sale and factoring in rebates. I've averaged the prices out for most of the big names. Not quite sure why it's working that way here and so much better in the US.
"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings
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