Print 34 comment(s) - last by victory.. on Mar 22 at 12:52 AM

AMD to cut prices on HD 3000-series in light of NVIDIA GeForce 9 price trend

Late last month NVIDIA launched its first card in the next generation GeForce 9 series of graphics cards and the manufacturers suggested retail price was set modestly between $170 - $190 range. In response to NVIDIA's 9600GT launch AMD cut prices on its latest offerings. The price of the HD 3870 model was cut down to $189 from the original $249 mark while the pricing on the HD 3850 was lowered $30 to $169.

Since the launch, NVIDIA's GeForce 9600GT produced some attractive benchmarks numbers as it comes in just behind the 8800GT in many PC game tests and even claims a few steps past AMD's HD 3870 in a handful of PC game tests.

Since then retailers such as Newegg cut pricing below the original MSRP of $169-189, down to $150 on NVIDIA GeForce 9600GT models.

In response to this, AMD is set to cut prices yet again on its Radeon HD 3800 line. Independent retailers tell DailyTech they are receiving partner pressure to drop the price on these cards below the corporate pricing set just a few weeks ago.

These retailers state the pressure is a direct retaliation to the GeForce pricing, which is also uniformly below the MSRP.

Radeon HD 3850 are said to hit prices as low as $140 with the HD 3870 trailing behind at $160 to compete with the GeForce 9600GT.

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I've been thinking for a couple of weeks now
By eetnoyer on 3/20/2008 8:14:40 PM , Rating: 2
that the 3850s especially have been priced too high. Not quite so bad with the 3870. Considering the prices seen on the 9600GT lately, the 3850 should be no more than $140 - $150 for the 512MB part. Another $10 or so less for the 256MB part.

Speaking of which, didn't AT say they were going to delve into the difference between the 256MB vs 512MB performance characteristics (3850)? I wonder how long until we get to see it. I was thinking of picking up one of the cheap 9600GT cards, but none of the really good deals I've seen were for cards with HDMI output ability. Looking very hard at the 3850.

RE: I've been thinking for a couple of weeks now
By charliee on 3/20/2008 9:41:38 PM , Rating: 1
I saw a Radeon 3850 256MB with native HDMI at NCIX on sale for 129.99 Canadian.

In the future I think I will settle for onboard graphics. I mean I'm looking forward to a system on chip deal from AMD.

RE: I've been thinking for a couple of weeks now
By paydirt on 3/21/2008 8:54:06 AM , Rating: 2
If you're a PC gamer, unless you are really cash constrained... I wouldn't go with 256MB anymore.

By ImSpartacus on 3/21/2008 9:02:48 AM , Rating: 2
I agree. I remember a year or two ago, everyone was saying that the 7800GTX 512mb (or was it the 7900GTX? idk) couldn't use all 512mb.

And here we are, making 512mb a minimum, lol. Technology flies.

By DASQ on 3/21/2008 10:44:58 AM , Rating: 2
Not 512MB minimum. 1GB is worthless, but 512MB is more like the sweet spot.

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