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AMD to cut prices on HD 3000-series in light of NVIDIA GeForce 9 price trend

Late last month NVIDIA launched its first card in the next generation GeForce 9 series of graphics cards and the manufacturers suggested retail price was set modestly between $170 - $190 range. In response to NVIDIA's 9600GT launch AMD cut prices on its latest offerings. The price of the HD 3870 model was cut down to $189 from the original $249 mark while the pricing on the HD 3850 was lowered $30 to $169.

Since the launch, NVIDIA's GeForce 9600GT produced some attractive benchmarks numbers as it comes in just behind the 8800GT in many PC game tests and even claims a few steps past AMD's HD 3870 in a handful of PC game tests.

Since then retailers such as Newegg cut pricing below the original MSRP of $169-189, down to $150 on NVIDIA GeForce 9600GT models.

In response to this, AMD is set to cut prices yet again on its Radeon HD 3800 line. Independent retailers tell DailyTech they are receiving partner pressure to drop the price on these cards below the corporate pricing set just a few weeks ago.

These retailers state the pressure is a direct retaliation to the GeForce pricing, which is also uniformly below the MSRP.

Radeon HD 3850 are said to hit prices as low as $140 with the HD 3870 trailing behind at $160 to compete with the GeForce 9600GT.

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RE: Let the games begin.
By DeepBlue1975 on 3/20/2008 4:51:59 PM , Rating: 2
I get the feeling that situations like these will be common for AMD for quite a long time.
They are not pushing the envelope hard enough and fast enough to be sure that Nvidia / Intel can't have something better prepped by the veeery long time AMD takes to come out with every new generation / refresh of products.

If Phenom were to be out 1.5 years earlier (when they say they would have it in the first place), it could have given Intel a run for its money as Intel quad cores where very expensive by then.
Now we have Intel comfortably sitting on its coach with its wardrobe fully stuffed of Penryn SKUs and a firm roadmap in the oven, just in case AMD comes with something respectable so it can one up its counterpart almost instantaneously.
Same goes for the GPU division.

AMD should rather be focusing on the mid range mobile / portable device sector right now to bring cheaper and good performing solutions because by the time, they have little chances to win the crown again in the high end market.

RE: Let the games begin.
By vignyan on 3/20/2008 11:36:44 PM , Rating: 2
Intel was like P4 EE processor. Large number of resources working wasting a lot of resources as compared to the Athlon 64 processors which were a bit more efficient. But there was another part of intel (mobile sector) which was just as efficient.. Now since Intel is a manufacturing major, and has huge number of gates to spare per processor as compared to AMD, they combined their good part (mobile) with the Advantage... BAM! AMD's Nemesis as someone predicted. If it really were to have so many resources up its shelf, do you think they will allow AMD to grow for three long years (2003 to 2006)???

As for Nvidia, it was like AMD in the GFX market (only less cocky!) and ATI was like Intel... But there the underdog kicked some serious ass... And i would give the most credit to the marketing team of NVidia... Ya ya Engineers did do a good job... but to compete against a giant, good product is not just enough(example: 68K vs x86)...

"I modded down, down, down, and the flames went higher." -- Sven Olsen
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