Prices of Xbox 360 in Europe down by as much as 150 euros
Xbox 360 Arcade now cheaper than Wii in Europe

It’s standard practice for any console maker to slash prices throughout the lifetime of a games machine. Usually, such price drops are done without any warning to the consumer, with many just seeing a new, lower price in store and advertised in retailer flyers. Last month, Microsoft cut the prices of its Xbox 360 consoles in Canada to better reflect the growing strength of the Canadian dollar.

European gamers, who are accustomed to paying a premium for their videogame goods, will get a large break on their Xbox 360 hardware starting this week. Hosted on Xbox 360 Fanboy is an image from gaming store Bart Smit, clearly showing a price drop of the Xbox 360 Arcade bundle from 279.95 euros to 199.95 euros.

The Xbox 360 Elite will receive the biggest drop of all, going from 549.95 euros to 399.95 euros. The popular Pro pack, bundled with Viva Pinata and Forza Motorsport 2 games, goes from 399.95 euros to 299.95 euros.

Particularly notable about the new price of the Xbox 360 Arcade bundle at 199.95 euros makes it the cheapest current-generation console on available in that market, a title previously held by the 249.95 euros Nintendo Wii.

Xbox marketing chief Jeff Bell said late last year that Europe – territory that is firmly grasped by Sony – will be an area of great focus for Microsoft. The latest price cuts could be the first step towards Microsoft’s inroads in European counties other than the UK.

Updated 3/10/2008
Microsoft just made the price cuts official via its Gamerscore Blog.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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