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Intel says it will target four markets worth $10 billion each

Intel is looking to diversify into more markets in addition to its core PC chip business. To do this Intel is looking at four different markets that it feels will be worth about $40 billion.

Intel CEO Paul Otellini said at the annual investor’s day that Intel would target low cost PCs, mobile Internet devices, consumer electronics and the embedded systems space. Otellini claims each of these markets are worth $10 billion.

“It’s not just the 1 billion people that have access to the Internet now. It’s the next 2 billion people,” said Otellini. “It’s not just about selling more PCs, but bringing new devices and new price points to bring those people onto the Internet.”

The common unifying factor in all four of the new target markets is the recently released Intel Atom processor, also known by the codename Silverthorne. Intel officially launched its Atom processor earlier this week. The purpose-built CPU is built on the 45nm manufacturing process and designed to be able to operate on less than one Watt.

Silverthorne-based Atom processors fit in thermal envelopes ranging from 0.6W to 2.5W making it perfect for targeting the four markets Intel is aiming for. The Atom processor is the key to these four markets as it will allow OEMs to build hardware and software for these markets without having to make drastic changes to the platform.

Otellini says devices using the new Atom processors will come to market by Q2 2008. Using the Atom processors should provide for what Intel calls “netbooks” in the $200 to $300 price range. The embedded market is very diverse ranging from cell phones to cameras and much more.



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RE: oh?
By The I on 3/8/2008 4:10:02 AM , Rating: 2
Well I've had similar thoughts on the whole OLPC-idea but I changed my mind after a trip to Uganda last spring: There are definitely uses, even for poor people in africa, for information technology and they do have relatively efficient ways of distributing these gains - for example, having a cell-phone down there is a business in itself, you rent it out to other people in the village who use it to call relatives who rent a cellphone in the other village.

Information technology, and the relevant information you could get from an internet enabled computer, could work the same way so that although a subsistance farmer would probably never affort a computer, even a 100 or 50 dollar computer, cheap informational technology would likely mean that someone in the village got one and knowledge got distributed that way (for a price, of course).

At least that's my thought.


"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook

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