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Intel says it will target four markets worth $10 billion each

Intel is looking to diversify into more markets in addition to its core PC chip business. To do this Intel is looking at four different markets that it feels will be worth about $40 billion.

Intel CEO Paul Otellini said at the annual investor’s day that Intel would target low cost PCs, mobile Internet devices, consumer electronics and the embedded systems space. Otellini claims each of these markets are worth $10 billion.

“It’s not just the 1 billion people that have access to the Internet now. It’s the next 2 billion people,” said Otellini. “It’s not just about selling more PCs, but bringing new devices and new price points to bring those people onto the Internet.”

The common unifying factor in all four of the new target markets is the recently released Intel Atom processor, also known by the codename Silverthorne. Intel officially launched its Atom processor earlier this week. The purpose-built CPU is built on the 45nm manufacturing process and designed to be able to operate on less than one Watt.

Silverthorne-based Atom processors fit in thermal envelopes ranging from 0.6W to 2.5W making it perfect for targeting the four markets Intel is aiming for. The Atom processor is the key to these four markets as it will allow OEMs to build hardware and software for these markets without having to make drastic changes to the platform.

Otellini says devices using the new Atom processors will come to market by Q2 2008. Using the Atom processors should provide for what Intel calls “netbooks” in the $200 to $300 price range. The embedded market is very diverse ranging from cell phones to cameras and much more.



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RE: oh?
By grath on 3/7/2008 9:21:51 PM , Rating: 2
That would be "the last 3 billion" youre thinking of. There are still plenty people in the world that exist above their societies poverty line but have yet to cross to our side of the digital divide. The internet is unquestionably a very valuable tool and resource, and theres nothing wrong with trying to get tools and resources into the hands of people who can make good use of them. You can say that an impovrished recepient of an OLPC laptop might prefer if they were given $188 worth of corn instead, and that might be true for some, but aiming your marketing just a little higher up on the socioeconomic scale will likely produce better results among those who are really ready to utilize the technology.


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