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Intel says it will target four markets worth $10 billion each

Intel is looking to diversify into more markets in addition to its core PC chip business. To do this Intel is looking at four different markets that it feels will be worth about $40 billion.

Intel CEO Paul Otellini said at the annual investor’s day that Intel would target low cost PCs, mobile Internet devices, consumer electronics and the embedded systems space. Otellini claims each of these markets are worth $10 billion.

“It’s not just the 1 billion people that have access to the Internet now. It’s the next 2 billion people,” said Otellini. “It’s not just about selling more PCs, but bringing new devices and new price points to bring those people onto the Internet.”

The common unifying factor in all four of the new target markets is the recently released Intel Atom processor, also known by the codename Silverthorne. Intel officially launched its Atom processor earlier this week. The purpose-built CPU is built on the 45nm manufacturing process and designed to be able to operate on less than one Watt.

Silverthorne-based Atom processors fit in thermal envelopes ranging from 0.6W to 2.5W making it perfect for targeting the four markets Intel is aiming for. The Atom processor is the key to these four markets as it will allow OEMs to build hardware and software for these markets without having to make drastic changes to the platform.

Otellini says devices using the new Atom processors will come to market by Q2 2008. Using the Atom processors should provide for what Intel calls “netbooks” in the $200 to $300 price range. The embedded market is very diverse ranging from cell phones to cameras and much more.

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RE: capabilities?
By dubldwn on 3/7/2008 2:47:29 PM , Rating: 2
Not sure if you read the AT article:

Intel has stated publicly that Silverthorne is going to offer performance competitive with the first Pentium M processors, from both a clock speed and application performance standpoint. We'll touch on the application performance side of that momentarily, but the clock speed claims are reasonable. Thanks to a fairly deep pipeline, a very simple in-order core, and a very clockable 45nm manufacturing process Intel should have no problems hitting clock speeds in the 1 - 2GHz range. Intel's ISSCC paper states that performance is similar to mainstream Ultra-Mobile PCs, meaning that we should expect these things to perform at the level of a low 1GHz Core Solo processor.


I've often referred to Silverthorne as the processor Apple wanted to use in the iPhone but couldn't. In spirit there's truth in that statement, but practically it couldn't happen. Silverthorne won't be able to fit in something the size of an iPhone, it's not cool enough, it's not integrated enough and it's just not ready for that market. Intel believes it will be ready in about 3 years, I tend to agree.

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